Walgreens, Authentic Brands, Kourtney Kardashian among those evaluating Rite Aid assets, sources say
Kardashian, co-founder of gummy vitamin maker Lemme and owner of wellness and lifestyle website Poosh, has expressed interest in Rite Aid's ice cream brand Thrifty, the people said.
Rite Aid, which operates about 1,200 stores and has around 8 million customers, filed for bankruptcy in May for the second time in two years.
U.S. Bankruptcy Judge Michael Kaplan already approved store closures and a sale of customer prescription files to 13 buyers including CVS Health, opens new tab and Walgreens.
Brand management firms like Authentic, Marquee and WHP typically buy a brand's IP and then license it to operating partners which have the manufacturing, design and sales responsibilities.
The pharmacy chain's Thrifty ice cream brand is sold by the scoop at counters in certain Rite Aid locations or by the carton at Rite Aid and other retailers nationwide. Thrifty launched in 1940 at a small factory in West Hollywood and counts several celebrities as customers, including Kardashian, who could buy the brand by herself or with a partner, the people said.
Some consumer-focused private equity firms are also eyeing Thrifty, the sources said.
Rite Aid, Walgreens, Authentic Brands, and WHP declined to comment. Marquee Brands and representatives for Kardashian did not respond to requests for comment.
The current bid deadline for the remaining assets is June 18 at 5 p.m. ET (2100 GMT).
Pennsylvania-based Rite Aid has struggled under a high debt load, inflationary pressures and increased competition.
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