Hapbee Delivers Breakout Q1 2025: Record Growth, Leaner Operations, and a Clear Path to Scalable Profitability
Building on the momentum of its record-breaking Q4 2024, Hapbee entered 2025 with exceptional velocity - delivering substantial growth in sales, significant reductions in operating expenses, and strategic improvements across its product and platform ecosystem. The Company's Q1 performance results underscore Hapbee's disciplined focus on operational excellence, profitability, and user-centric product innovation.
Q1 2025 Highlights
Accelerated Device Sales: Unit sales more than tripled year-over-year and surged nearly 50% over Q4 2024 (following a 198% increase in device sales Q4 2024 over Q3 2024) reflecting strong consumer demand and effective activation strategies across digital and retail channels.
Successful Operational Restructuring Supports Growth: A company-wide cost optimization program resulted in a substantial reduction in operating expenses of 62% as compared to Q4 2024 with savings realized through lower overhead, consulting fees, and streamlined administration, while preserving capital for high-impact R&D and commercial rollout of our next-gen wearable lineup - including the upcoming consumer launch of the Immersive Mattress Topper and Neckband V2 later in 2025.
Strengthened Margins: Gross margin improvements were realized through a combination of stable cost of goods and refined pricing strategies, with additional supply chain optimizations underway.
Platform Modernization: Hapbee's redesigned mobile app and website launched in the first half of Q2, introducing a more intuitive user experience, enhanced personalization, and improved subscription management - all key levers for recurring revenue growth.
Ambassador Expansion: Human performance expert Gary Brecka engaged the wellness community, complementing existing brand advocates such as Jaylen Brown, Jason Kidd and others in expanding Hapbee's presence in science-backed wellness.
Revised Messaging Integrated Across All Platforms: Hapbee revised its marketing messaging to focus on seven of the most predominant wellness challenges facing consumers – sleep, focus, stress, anxiety, energy, body aches/strains and dependency on caffeine, smoking and vaping – creating a needs-driven yet multi-solution wellness platform across Hapbee's website, Hapbee App and social campaigns.
Strategic Continuity from 2024
Hapbee's Q1 performance builds on a transformative 2024, which included:
Device sales revenue increased 198% quarter-over-quarter, with unit shipments doubling, driven by stronger customer engagement and education.
Ambassador-led campaigns powered a surge in brand awareness and digital demand, funded by earlier private placements.
Retail footprint expanded to over 380 Target locations and Target.com, boosting national consumer access.
Jumeirah Group partnership launched, integrating Hapbee into luxury spa programs with global expansion underway.
Affordable Smart Sleep Membership introduced at $10/month or $99/year, widening accessibility for sleep-focused users.
Platform upgrades underway, including a next-gen mobile app and redesigned website to drive user retention and subscription growth.
These initiatives created a springboard for the Company's current momentum and reinforce its mission to make wellness accessible, personalized, and effective for everyone.
'2025 is off to a powerful start,' said Riz Shah, Chief Commercial Officer of Hapbee. 'We are proud to have achieved the rare combination of accelerating revenue and disciplined cost control, signaling a scalable growth model. Hapbee is now positioned to enter its most capital-efficient phase yet, and we are incredibly excited for the Hapbee community and our shareholders.'
About Hapbee Technologies Inc.
Hapbee is a digital wellness technology company pioneering bio-streaming wearables designed to help people optimize sleep, focus, mood, and recovery. Hapbee's proprietary technology delivers safe, non-invasive signals that promote well-being—all controlled through an intuitive mobile app.
The Company's financial statements and management's discussion and analysis for the period ended March 31, 2025 are available on SEDAR+ at www.sedarplus.ca and on Hapbee's investor website at investors.hapbee.com.
Learn more at www.hapbee.com
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Forward-Looking Information
Forward-looking information is provided for the purpose of presenting information about management's current expectations and plans relating to the future and readers are cautioned that such statements may not be appropriate for other purposes. Forward-looking information involves significant risks and uncertainties and should not be read as a guarantee of future performance or results as actual results may differ materially from those expressed or implied in such forward-looking information. Those risks and uncertainties include, among other things, risks related to: that Hapbee will be able to complete its business objectives as anticipated; Hapbee's industry and its business, which may negatively impact, and may continue to negatively impact, Hapbee and may materially adversely affect its investments, results of operations, financial condition and Hapbee's ability to obtain additional equity or debt financing, and satisfy its financial obligations; circumstances may change resulting in the use of proceeds; general economic conditions; future growth potential; prices of its securities; liquidity; ability to access capital markets; environmental matters; and changes in legislation or regulations. Management believes that the expectations reflected in the forward-looking information contained herein are based upon reasonable assumptions and information currently available; however, management can give no assurance that actual results will be consistent with such forward-looking information.
The forward-looking information contained herein is expressly qualified in its entirety by this cautionary statement. Forward-looking information reflects management's current beliefs and is based on information currently available to Hapbee. The forward-looking information is stated as of the date of this news release and Hapbee assumes no obligation to update or revise such information to reflect new events or circumstances, except as may be required by applicable law.
Media Relations
Theory Communications
Andrea Hamilton: andrea@theorycomm.com
www.theorycomm.com
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