Malaysia Airlines, Google expand strategic partnership with AI-powered solutions
Powered by Google Gemini's advanced AI capabilities, Malaysia Airlines aims to deliver next-level personalisation across multiple customer touchpoints. — Bernama photo
KUALA LUMPUR (May 27): Malaysia Airlines and Google have announced the expansion of their strategic commercial partnership, reinforcing a shared vision to redefine the future of travel through artificial intelligence (AI), data-driven marketing, and cutting-edge digital innovation.
The renewed collaboration builds on a successful partnership established in 2024 and marks a significant milestone in Malaysia Airlines' ongoing digital transformation.
The partnership will now deepen its focus on integrating AI-powered solutions across the airline's operations and enhancing the overall travel experience.
Among the recent highlights of the partnership was an interactive AI showcase unveiled at the Matta Fair, which brought to life Malaysia Airlines' 'Time For' campaign.
The showcase featured a pilot of Google's latest image-to-video generation technology, Veo, allowing visitors to transform personal travel photos into dynamic, shareable video content.
The activation exemplified both companies' commitment to creating immersive, personalised travel experiences.
At the heart of this strategic alignment is a mutual goal to elevate the traveller journey from start to finish.
Powered by Google Gemini's advanced AI capabilities, Malaysia Airlines aims to deliver next-level personalisation across multiple customer touchpoints by supporting its ambition to become Asia's premier travel gateway and complementing national efforts in tourism development under the upcoming Visit Malaysia 2026 campaign.
'This is about transforming how we connect with our customers from inspiration to booking, to every interaction across the journey,' said Malaysia Aviation Group (MAG) chief commercial officer of airlines Dersenish Aresandiran.
'By leveraging Google's advanced technology and global expertise, we're unlocking new opportunities, enhancing the travel experience, and reinforcing Malaysia's appeal as a world-class tourism destination.'
The expanded collaboration between Malaysia Airlines and Google is formalised under a new Joint Business Plan that aligns with the airline's commercial growth strategy and brand aspirations.
Central to this plan are several strategic pillars, including the use of AI-powered performance marketing through Google's Performance Max and AI-enhanced search tools to drive smarter, data-driven outcomes.
The partnership also focuses on global brand building via YouTube, with targeted campaigns in key international markets such as the UK, Australia-New Zealand, Japan, and across Asean to strengthen brand visibility.
Additionally, both companies are fostering an agile innovation culture by adopting a 'test and learn' mindset to accelerate digital transformation across the customer journey.
Another key area is first-party data activation, aimed at unlocking deeper customer insights to enhance loyalty programmes like Enrich and improve premium cabin offerings.
Google Malaysia country director Farhan Qureshi said the partnership exemplifies the potential of AI and creativity in revolutionising the travel industry.
'Our collaboration with Malaysia Airlines showcases how technology and creativity can converge to transform travel at scale. Together, we're pushing boundaries to deliver more relevant, intuitive, and engaging experiences for travellers worldwide.'
This strategic expansion reflects Malaysia Airlines' commitment to digital excellence and its broader ambition to lead innovation within the aviation sector.
By embracing AI to streamline operations and personalise services, the airline is positioning itself as a customer-centric, future-ready brand while supporting Malaysia's tourism goals on the global stage. Dersenish Aresandiran Farhan Qureshi Google Google Gemini Malaysia Airlines
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