Latest news with #TimeFor
Borneo Post
27-05-2025
- Business
- Borneo Post
Malaysia Airlines, Google expand strategic partnership with AI-powered solutions
Powered by Google Gemini's advanced AI capabilities, Malaysia Airlines aims to deliver next-level personalisation across multiple customer touchpoints. — Bernama photo KUALA LUMPUR (May 27): Malaysia Airlines and Google have announced the expansion of their strategic commercial partnership, reinforcing a shared vision to redefine the future of travel through artificial intelligence (AI), data-driven marketing, and cutting-edge digital innovation. The renewed collaboration builds on a successful partnership established in 2024 and marks a significant milestone in Malaysia Airlines' ongoing digital transformation. The partnership will now deepen its focus on integrating AI-powered solutions across the airline's operations and enhancing the overall travel experience. Among the recent highlights of the partnership was an interactive AI showcase unveiled at the Matta Fair, which brought to life Malaysia Airlines' 'Time For' campaign. The showcase featured a pilot of Google's latest image-to-video generation technology, Veo, allowing visitors to transform personal travel photos into dynamic, shareable video content. The activation exemplified both companies' commitment to creating immersive, personalised travel experiences. At the heart of this strategic alignment is a mutual goal to elevate the traveller journey from start to finish. Powered by Google Gemini's advanced AI capabilities, Malaysia Airlines aims to deliver next-level personalisation across multiple customer touchpoints by supporting its ambition to become Asia's premier travel gateway and complementing national efforts in tourism development under the upcoming Visit Malaysia 2026 campaign. 'This is about transforming how we connect with our customers from inspiration to booking, to every interaction across the journey,' said Malaysia Aviation Group (MAG) chief commercial officer of airlines Dersenish Aresandiran. 'By leveraging Google's advanced technology and global expertise, we're unlocking new opportunities, enhancing the travel experience, and reinforcing Malaysia's appeal as a world-class tourism destination.' The expanded collaboration between Malaysia Airlines and Google is formalised under a new Joint Business Plan that aligns with the airline's commercial growth strategy and brand aspirations. Central to this plan are several strategic pillars, including the use of AI-powered performance marketing through Google's Performance Max and AI-enhanced search tools to drive smarter, data-driven outcomes. The partnership also focuses on global brand building via YouTube, with targeted campaigns in key international markets such as the UK, Australia-New Zealand, Japan, and across Asean to strengthen brand visibility. Additionally, both companies are fostering an agile innovation culture by adopting a 'test and learn' mindset to accelerate digital transformation across the customer journey. Another key area is first-party data activation, aimed at unlocking deeper customer insights to enhance loyalty programmes like Enrich and improve premium cabin offerings. Google Malaysia country director Farhan Qureshi said the partnership exemplifies the potential of AI and creativity in revolutionising the travel industry. 'Our collaboration with Malaysia Airlines showcases how technology and creativity can converge to transform travel at scale. Together, we're pushing boundaries to deliver more relevant, intuitive, and engaging experiences for travellers worldwide.' This strategic expansion reflects Malaysia Airlines' commitment to digital excellence and its broader ambition to lead innovation within the aviation sector. By embracing AI to streamline operations and personalise services, the airline is positioning itself as a customer-centric, future-ready brand while supporting Malaysia's tourism goals on the global stage. Dersenish Aresandiran Farhan Qureshi Google Google Gemini Malaysia Airlines
The Star
26-05-2025
- Business
- The Star
Malaysia Airlines and Google deepen strategic commercial partnership to drive travel innovation
Qureshi (left) and Dersenish (right) flanked by Malaysia Airlines cabin crew during the partnership ceremony. The partnership highlights Malaysia Airlines' drive to lead aviation's digital shift while boosting customer experience and tourism. MALAYSIA AIRLINES and Google have announced the expansion of their strategic commercial partnership, strengthening their shared ambition to redefine travel through artificial intelligence, data-driven marketing, and innovative digital experiences. Building on a successful collaboration since 2024, the renewed partnership marks a significant step forward in Malaysia Airlines' digital transformation journey. The focus now shifts from consumer showcases to deeper integration of AI-powered marketing and end-to-end digital innovation across the airline's ecosystem. As part of this ongoing partnership, Malaysia Airlines and Google most recently unveiled an AI showcase at the recent Malaysian Association of Tour and Travel Agents (MATTA) Fair to bring Malaysia Airlines signature campaign 'Time For' to life. The showcase featured an on-ground pilot of Veo, Google's image-to-video generation technology. This interactive experience allowed visitors to bring their favourite travel memories to life using Google's state-of-the-art video generation tool – simply by uploading a photo and watching it transform into a dynamic video, ready to be shared across social platforms. The activation underscored both partners' commitment to pushing the boundaries of personalised and immersive travel engagement. At the core of this partnership is a mutual commitment to elevating the traveller journey. Google Gemini's advanced AI capabilities will power next-generation personalisation across multiple customer touchpoints, aligning with Malaysia Airlines' ambition to become the gateway to Asia and support Malaysia's broader goals as a regional aviation and tourism hub, in line with Visit Malaysia 2026. 'This is about transforming how we connect with our customers — from inspiration to booking, to every interaction across the journey. 'By leveraging Google's advanced technology and global expertise, we're unlocking new opportunities, enhancing the travel experience, and reinforcing Malaysia's appeal as a world-class tourism destination. 'This partnership reinforces our commitment to supporting the goals of Visit Malaysia Year 2026 by positioning Malaysia as the gateway to Asia and beyond,' said Malaysia Aviation Group chief commercial officer (airlines business) Dersenish Aresandiran. The partnership introduced an AI-powered experience using Google's Veo image-to-video tech, highlighting immersive engagement potential. The partnership is now formalised under a bold new Joint Business Plan, closely aligned with Malaysia Airlines' commercial growth strategy and brand aspirations. Key focus areas include: > AI-powered performance marketing: Leveraging Google's Performance Max and AI enhanced Search tools to drive smarter, data-led marketing outcomes. > Global brand building via YouTube: Launching targeted campaigns in the UK, ANZ, Japan, and key ASEAN markets to grow international brand affinity. > Agile innovation culture: Embedding a 'test and learn' mindset to accelerate innovation across the customer journey. > First-party data activation: Unlocking deeper customer insights to drive loyalty through Enrich and premium cabin offerings. Google Malaysia country director Farhan Qureshi said, 'Our collaboration with Malaysia Airlines showcases how technology and creativity can converge to transform travel at scale. 'Together, we're pushing boundaries to deliver more relevant, intuitive, and engaging experiences for travellers worldwide.' This expanded partnership underscores Malaysia Airlines' commitment to digital excellence, leveraging AI to streamline operations, personalise services, and create a seamless, customer-centric travel ecosystem. It also reflects a broader ambition to lead innovation in the aviation industry while supporting national tourism growth.
The Star
20-05-2025
- Business
- The Star
Malaysia Airlines unveils 'Time for Memorable Journeys' campaign
SEPANG : Building on the momentum of its successful 'Time For' campaign, Malaysia Airlines has introduced its latest iteration – Time For Memorable Journeys – inviting travellers to embark on enriching journeys with enticing fares across its domestic and international network. The sale is available until today for travel until March 31, next year. This campaign encourages travellers to discover new cultures and create unforgettable memories, all while enjoying the renowned warmth of Malaysian Hospitality. Travellers can explore Malaysia and beyond with all-in return Economy Class fares from *RM119 to popular domestic destinations like Kota Kinabalu and Langkawi and from *RM419 to international cities such as Bangkok, Trivandrum, Paris and more across Malaysia Airlines' global network. From hidden gems like Da Nang to iconic spots like Auckland and the soon-to-return Brisbane, this campaign makes travel more rewarding and memorable. All Economy Class fares include 20kg of checked baggage, offering great value whether it's a vibrant escape, cultural journey, or romantic getaway. Experience greater comfort, seamless connectivity, and the signature hospitality of Malaysia Airlines. For travellers transiting through KLIA Terminal 1, the Bonus Side Trip offers added value with a complimentary stopover to one of seven exciting Malaysian destinations — such as Langkawi, Penang, or Johor Bahru — all within a single ticket. Travellers can also enjoy enhanced onboard offerings, including the personalised "Chef on Call" menu and elegant amenity kits. Families with children benefit from the MH Young Explorers Club, with perks such as priority check-in, family boarding, kid-friendly meals and engaging activity packs. To elevate the experience, Malaysia Airlines provides a 24-hour Private Terminal transfer service for Enrich Platinum, Business Suite and Business Class passengers. Featuring a luxury fleet of Mercedes Benz sedans, including the S 580 e Plug-in Hybrid and all-electric EQS 500 4MATIC, the service ensures seamless, chauffeur-driven transfers between KLIA Terminal 1's Main Terminal and Satellite Building. With the recent enhancement of Malaysia Airlines' Fare Family (Economy Value, Basic and Flex) offers added benefits like baggage allowance, seat selection and priority services, with varying flexibility for refunds and rebooking. Enrich members also receive an additional 5% off fares, while non-members are encouraged to sign up for free to access this benefit. With Malaysia Airlines, it's not just about getting there – it's about how you feel along the way. Time For Memorable Journeys is your call to explore with heart, reconnect with the world and make every mile matter. For more information or to book, visit or download the mobile app for the latest deals and promotions. *Fares shown are for Economy Basic, subject to availability. Return fares apply to bookings made during the campaign period from 7–20 May 2025 for travel between 1 June 2025 and 31 March 2026. Blackout dates apply. Visit for more details.
