Big3 erupts as Rachel DeMita brutally fired for daring to mention Caitlin Clark during live broadcast
Big3 erupts as Rachel DeMita brutally fired for daring to mention Caitlin Clark during live broadcast (Image via Getty)
A surprising move has rocked the basketball world. Courtside reporter Rachel DeMita has been fired from
Ice Cube
's Big3 basketball league. Her offense? Posting tweets about WNBA star Caitlin Clark during a Big3 broadcast.
The situation quickly blew up online, and now fans are divided. The firing happened just as Clark continues to dominate headlines and turn down huge offers from other leagues.
Rachel DeMita let go after posting about Caitlin Clark on June 14 during Big3 duties
On Saturday, June 14, 2025, Rachel DeMita was working as a courtside commentator for the Big3 league when she posted eight tweets mentioning Caitlin Clark. The posts went live during the Big3 broadcast, the same day Indiana Fever beat New York Liberty in the WNBA.
According to Front Office Sports, this was the 'final straw' for Big3 executives after months of concern.
Rachel DeMita, who turned 35 that same day, later read a termination letter from Big3 on social media. The letter said the league was 'dismayed and disappointed' by her decision to spotlight a rival league's player. Big3, which features retired NBA stars, was founded in 2017 by rapper Ice Cube and Jeff Kwatinetz.
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Rachel DeMita, who is engaged to former NBA player Andre Roberson, responded by saying she would 'take it on the chin' and accepted full responsibility. Her dismissal ends a 12-month working relationship with Big3.
Caitlin Clark turned down Big3's massive $15 million offer to stay in WNBA
Caitlin Clark has been the center of attention in women's basketball. Earlier this year, Ice Cube revealed on The Dan Patrick Show that Clark was offered $10 million for two seasons with Big3. The offer included bonuses and team ownership options.
Big3 co-founder Jeff Kwatinetz claimed the deal could have reached a $15 million total value.
Also Read:
Who Is Sophie Cunningham? Viral WNBA Moment Shows Her Fierce Defense Of Caitlin Clark
Despite the offer, Caitlin Clark chose to stay in the WNBA. She is currently on a four-year contract with the Indiana Fever, worth $338,056. Instead of joining rival leagues like Big3 or the new Unrivaled league, Clark decided to focus on improving her game.
Her endorsements are massive—most notably an eight-year, $28 million shoe deal with Nike. On June 14, she played in a one-off game worth six times her annual WNBA salary. That same day, a controversial foul and fan backlash once again sparked debate about how the league is protecting its rising star.
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