
Taraf appoints Al Firas General Contracting as main contractor for TERRA at Jumeirah Golf Estates
Dubai, UAE – Taraf, the real estate arm of Yas Holding, has appointed Al Firas General Contracting LLC as the main contractor for TERRA Golf Collection, its exclusive villa development nestled within Jumeirah Golf Estates (JGE), Dubai.
TERRA Golf Collection is a gated enclave of 84 residences including six-bedroom standalone villas and townhouses spanning premium plots with unobstructed views across championship-level greens. Set to handover in Q2 2027, each thoughtfully designed residence will offer a harmonious balance of sophistication, space, and function featuring expansive layouts, smart home integration, and a private basement level perfectly suited for a gym, cinema, or entertainment space. Villas are also enhanced with dedicated provisions for private pools, offering residents the flexibility to personalize their outdoor living experience in the future.
The community benefits from access to JGE's world-class amenities: two championship golf courses (Earth & Fire), the European Tour Performance Institute, wellness clubs, tennis and padel courts, gyms, swimming pools, as well as two retail centers. Located within a vibrant neighborhood of over 1,800 residences, TERRA also offers proximity to schools, dining options, and essential services.
Strategically located just minutes from Dubai Expo 2020's precinct and Al Maktoum International Airport, the development marries exclusive retreat living with seamless city access.
Mohamed Eldahan, CEO of Taraf, commented: 'With Al Firas's proven capabilities, we are confident that TERRA will set a new standard for luxury living in one of Dubai's most iconic communities.'
Firas Mashal, Managing Director at Al Firas General Contracting added: 'We are proud to partner with Taraf on this landmark project. TERRA represents an exciting opportunity to deliver architectural excellence alongside premium lifestyle offerings.'
Construction is now underway, showcasing Taraf's commitment to developing refined residences for discerning homeowners seeking sophistication, convenience, and investment opportunity in one of Dubai's premier golf communities.
For Media inquiries
Rana Hossam
Email: rana.hossam@tellandtalk.com
About Taraf
Taraf is a property developer that will deliver prime residential spaces in the UAE. Launched at the start of 2023, the developer plans to introduce exquisite and exclusive, luxury residential properties at iconic & prime locations for national and international clients. Taraf's attention-to-detail approach reflects its commitment to delivering high-quality, lifestyle-driven places that inspire its communities and customers to realise their full potential. Taraf is a company under Yas Holding, a leading investment group headquartered in the UAE. The launch of Taraf falls in line with the group's efforts to diversify its portfolio, support its growth plans, as well as set new standards for a luxurious lifestyle for residents and investors in the UAE and beyond.
Website: www.tarafholding.com
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Tahawul Tech
17 minutes ago
- Tahawul Tech
Beyond Pixels: How next-gen LED displays are powering immersive brand experiences
Dubai — In a region where innovation is not just encouraged but expected, immersive digital experiences are fast becoming the new language of brand engagement. Across the Middle East, from the glittering retail boulevards of Riyadh to the ultramodern hospitality destinations of Dubai, next-generation LED technology is transforming spaces into dynamic storytelling platforms. This momentum reflects the broader aspirations of Saudi Arabia's Vision 2030 and the UAE's Smart City strategy, which place customer experience, innovation, and measurable impact at the core of national progress. Fine-pitch LED displays are at the heart of this transformation, enabling a shift from static signage to full-sensory digital storytelling. These high-resolution, dynamic surfaces are not only capturing attention, but they are also retaining it. In retail, hospitality, and corporate spaces, they're helping brands move beyond one-way communication to create immersive environments that respond to visitor behavior, mood, and motion. According to the International Market Analysis Research and Consulting (IMARC) Group, the global digital signage market is expected to reach $45.5 billion by 2032i, with the Middle East seeing double-digit growth driven by smart infrastructure investments and a booming retail sector. This evolution is not just about technology; it's about human connection. In a world where consumers are inundated with content, creating physical spaces that evoke emotion, surprise, and delight can make all the difference. Research from PwC shows that 86% of buyers are willing to pay more for a better customer experience, and 65% find in-store digital engagement to be a key differentiator. Whether it's a hotel lobby that adapts visually to the time of day or a flagship store that immerses visitors in interactive brand stories, LED displays are becoming central to how experiences are designed and remembered. In this landscape, Unilumin's latest innovation, MIP-Visualperfect, represents a pivotal leap forward. Engineered for the demands of Gulf climates, MIP-Visualperfect combines the modular flexibility of traditional SMD technology with the high contrast and visual consistency of COB while avoiding the drawbacks of both. It delivers superior color consistency, flatness, and resilience across indoor and outdoor environments, offering businesses a display solution that is not only visually striking but also commercially scalable. It is more than a screen; it is a medium for real-time storytelling, analytics, and adaptability. As the 'metasight' concept gains traction in the region, the role of digital surfaces is expanding. Walls, ceilings and windows are no longer passive; they're part of the narrative. Unilumin's displays are enabling this shift by providing the visual infrastructure for environments that can sense, engage and evolve. Looking ahead, as AI, spatial computing, and digital twins become part of the built environment, LED display systems will act as interactive bridges between digital intent and physical reality, turning public spaces into intelligent, responsive experiences. Retail in the Middle East isn't just a transaction; it's a destination experience. As competition intensifies and consumer expectations evolve, immersive visual environments powered by advanced LED are turning storefronts into storytellers. MIP-Visualperfect allows retailers to not only capture attention but to sustain engagement measurably and memorably. 'The Middle East is undergoing a visual revolution not just in what people see, but in how spaces perform. The MIP-Visualperfect doesn't just meet today's immersive expectations, it anticipates tomorrow's.' As this next chapter of digital infrastructure unfolds, the opportunity for brands and businesses is clear. In a market defined by innovation and high consumer expectations, the spaces we create must be as intelligent and expressive as the people who move through them. Because in the end, it's not just about being seen, it's about being felt, remembered, and chosen. This opinion piece is authored by Zac Liang, General Manager – Gulf Area, Unilumin Group.


Khaleej Times
17 minutes ago
- Khaleej Times
KT Plus 150: Judges' panel welcomes new set of leaders, innovators
The hunt is on for emerging talent across the Emirates who will win a spot on the KT Plus 150 list. To be launched by Khaleej Times in Q4 this year, the initiative recognises exceptional achievers from among the next generation of innovators, trailblazers and leaders across 15 key sectors in the UAE. As part of the initiative, 150 trailblazers under 40 will be celebrated for making waves across 15 industries, from tech and healthcare to sports and design. The winners will be announced on September 15. Nominations are now open, and you can cast your vote here to choose the next generation of changemakers. A panel of expert judges will be helping spot the achievers as part of the KT Plus 150 initiative. Each judge, bringing deep industry knowledge to the table, will pick out only the best among the nominated names. Six judges have already joined the panel. They are: Ali Al Ali, horse racing strategist; John Wilson, media & entertainment expert; Emily Mottolese, visionary designer behind the iconic Burj Khalifa; serial entrepreneur Mona Kattan, strategist and communicator Miki Hirasawa and super-influencer Mr Taster aka Hubert Sepidnam. Joining them now on the panel are three more leaders and innovators who have inspired many in their respective fields. Take a look:


Zawya
17 minutes ago
- Zawya
Etihad Airways welcomes 20mln passengers, over 100 aircraft
Etihad continues to soar with a record-breaking year, reaching new milestones for the first time in the airline's history. Antonoaldo Neves, Chief Executive Officer at Etihad Airways, commented, 'The last 12 months have seen Etihad flying high, breaking records and achieving new milestones at an astonishing rate. Following a record Q1, with AED685 million profit and our highest ever customer satisfaction scores, Etihad has now welcomed more than 20 million guests in the last year, for the first time in the airline's history. 'We continue our upward trajectory as part of a broader growth story that has seen our annual passenger numbers more than double from 10 million to 20 million in just two and a half years. This sustained growth is driven by expanding demand, a dynamic global network, and a clear strategic focus.' He added, 'We are the only airline in the region growing at this pace and we have no intention of slowing down. 2025 is proving to be our biggest year yet.' Achieving another milestone, Etihad has introduced three more aircraft into its expanding fleet, bringing the operational fleet size to more than 100 aircraft. The airline welcomed back its seventh Airbus A380 to service and received a brand-new Boeing B787-9 delivered from Charleston, US, with an all-Emirati flight crew. Etihad also received the first of three brand-new Airbus 350-1000s delivered today. Boasting one of the youngest aircraft fleets in the industry, Etihad continues to make strategic investments to meet the overwhelming demand from guests. The airline is expecting to receive 18 additional new aircraft in 2025, including the delivery of its new A321LR fleet which will enter into service from 1 August. Refining luxury, the new A321LR fleet will offer First Suites, fully lie-flat Business seats, 4K screens and high-speed super Wi-Fi in all cabins, allowing guests to stay connected via messages, calls and stream while in the air. Earlier this year, Etihad announced the order of 28 wide-body aircraft from Boeing to support its plans for growth and connectivity, operational efficiency and guest experience. Following the airline's recent announcement of seven additional destinations, Etihad will have added 27 new routes this year, a remarkable milestone that reflects its ambition and commitment to increase the number of visitors to Abu Dhabi. Flying to almost 90 destinations worldwide by the end of 2025, leveraging its strategic geographical advantage connecting Europe and Asia, this expansion is part of Etihad's ongoing strategy to support the economic growth of Abu Dhabi. These achievements are a huge step toward the goals the Etihad set out in its ambitious growth strategy which would see the network grow to more than 125 destinations, fleet to more than 170 aircraft, and passenger numbers to 38 million per year, by 2030. With rapid growth in every direction, the airline is set to exceed the expectations of its seven-year growth plan, a reflection of demand and extraordinary customer satisfaction. Etihad's success is a reflection of Abu Dhabi's strong aviation sector which continues to demonstrate robust growth and strategic momentum, underscoring its position as a leading global gateway for passengers and cargo.