Comcast's NBCUniversal Eyes MLB Rights To Bolster Streaming Service
Faced with a slowing broadband business and divestment of cable units, Comcast Corporation (NASDAQ:CMCSA) is already looking into the future. On May 21, NBCUniversal, a subsidiary of Comcast, placed a bid to acquire Major League Baseball (MLB) rights previously held by ESPN.
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The offer is reportedly lower than ESPN's former $550 million annual deal, according to The Wall Street Journal. ESPN exited the agreement early in February, ending a 35-year partnership with MLB and opening the rights for new bidders. NBC's proposal, submitted earlier this month, follows weeks of negotiations. If successful, NBC plans to air Sunday night games, a slot ESPN has held since 1990, and stream them on Peacock. The company is also eyeing rights to the first round of the postseason and the annual Home Run Derby.
The push for live games on Peacock streaming services comes as Comcast feels pressure on its broadband business. The company lost 199,000 domestic broadband customers in the first quarter of 2025 due to stiff competition. The push for MLB streaming rights also comes on Comcast spinning off most of its cable network portfolio. Versant is the new owner of USA, CNBC, MSNBC, and Golf Channel, cable units that Comcast initially owned. NBCUniversal has since been left with streaming service Peacock Universal Studios and Theme parks.
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