Jeremy Clarkson defends his pub's 'extortionate' £24 pie and tells critics to 'enjoy your chlorine'

Wales Online

3 days ago

Jeremy Clarkson defends his pub's 'extortionate' £24 pie and tells critics to 'enjoy your chlorine'
The Clarkson's Farm host has hit back at a customer who complained about the price of a steak pie at his The Farmer's Dog boozer
Jeremy Clarkson defended his pies
(Image: PA )
Jeremy Clarkson has defended the £24 price tag on his pub's steak pie, telling customers who balk at it to "enjoy your chlorine". The Clarkson's Farm host explained he pays a "premium" for high-quality local beef included in the dish served at his The Farmer's Dog pub, which is featured on the hit Amazon Prime show.
He also suggested that those unwilling to try his offering should take their chances on chemical-induced alternatives elsewhere, reports the Daily Star. The former Top Gear host was quick to respond to criticisms over pricing after receiving a pointed message on X stating: "Thought @JeremyClarkson wanted an affordable pub for customers. £24 for pie and veg is a bit much."
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Clarkson, 65, replied: "Have you seen beef prices right now? If you could make it for less, I'll give you a job." For the latest TV and showbiz gossip sign up to our newsletter
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Another person questioning if the meat came from his own cows prompted Clarkson to clarify: "Some are. Most come from other farmers in the area and we pay a premium. We are here to back British farming. If you don't want to do that, fine. Enjoy your chlorine."
Clarkson was met with fury over prices at his pub, but many fans jumped to his defence
(Image: X )
The new series of Clarkson's Farm has shown the TV star battling a mountain of rocketing bills to open the pub near his Diddly Squat Farm in Chipping Norton, Oxon. He nearly threw up from the stench in one episode as the boozer's old septic tank was repaired.
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Since the pub opened it has become a massive hit - though Clarkson claimed at one point he was losing £10-per-customer. Its menu offers 'steak pie, mash, carrots, seasonal greens and Hawkstone gravy' for £24.
The pub's website boasts: "Our menu is made entirely with ingredients produced on British farms. It'll change based on what's in season, but it'll always be absolutely f****** delicious. Take a look and see what takes your fancy."
Some individuals on X have called the pie 'f****** extortionate' and accused the owner of being 'tight', with one commenting sarcastically: "At least Dick Turpin wore a mask."
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Yet, the majority are in his corner - especially those who have sampled the pie themselves. There were even suggestions he should increase the price. A satisfied customer tweeted: "Was the best £24 spent! Fantastic meal there, great food and all local produce - stop whinging!".
Another wrote: "Ah! But what pie!" While one said: "Worth every penny." One of Clarkson's regulars said: "Best pub in the world is not for you, stick to McDonalds."
Jason Rees, a customer, said: "Having eaten in @JeremyClarkson's pub and expecting it to be overhyped and average I was so impressed with the food we rebooked, as soon as we could, to repeat the experience. It's not cheap food but the quality was outstanding."
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Coronation Street icon Vicky Entwistle, 56, famed for her role as Janice Battersby and appearance in Celebrity Big Brother, remarked: "I think that price is reasonable...you want to visit my village pub up north the prices are through the roof."
Mark Polden, an economics student, weighed in: "Most pub food is garbage, quality food, service, and a pleasant environment are expensive to provide and in the greater scheme of things £24 isn't a lot for that combination."
Kris Shortland chimed in with a message explaining the costs involved: "You're paying for farmer, transport, slaughter, handling, butcher, chef, rates, tax, insurances, staff, other overheads. I'd be surprised if he's making more than a few quid profit per plate with all the rising costs, setup costs etc. He's lucky that he has other income streams."
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Another supporter suggested the quality of ingredients justifies the price: "I'm guessing it's using unprocessed ingredients and fresh veg. There's a saying you get what you pay for. You could have a Dacia Duster pie meal for £10 rr a Mercedes pie for £24."