VistaJet Features High-Flying, First-Class Facials From Cult Favorite Dr. Barbara Sturm

Forbes

11-06-2025

Here, renowned German doctor Barbara Sturm (in white) educates a VistaJet flight attendant in the particulars of her posh facials that are now offered up in the sky for complexion perfection, to combat dehydrating air cabins. And the airline amenity kits are just as fabulous and filled with Dr. Sturm's products.
Flying usually produces enormous fatigue, complete dehydration unless you drink tons of water, and wreaks havoc on your face. So, the folks at VistaJet wondered: What if there was a way to actually boost your beauty at 35,000 feet, with one of the world's greatest facial brands, from celebrity cult favorite Dr. Barbara Sturm? Dr. Sturm is a German doctor and a global authority in science-backed skincare (and the creator of the world-famous Platelet-Rich Plasma 'blood facial').
So, VistaJet, the world's first and only global private aviation company, in early May debuted an exclusive global partnership with Dr. Barbara Sturm, the globally renowned aesthetics expert and anti-inflammatory pioneer. VistaJet and Dr. Barbara Sturm have created a suite of tailored solutions for maintaining radiant and healthy skin at a high altitude, from expert-led training for VistaJet's Cabin Hosts to bespoke facial treatments at 40,000 feet, with a focus on longevity. The facials are only available on the Global 7500, frequently termed 'A Ferrari in the sky.' Available on board, at select Vista House locations and at Dr. Barbara Sturm's global Spa & Boutiques, this collaboration introduces a new era of high-performance pre-flight, in-flight and post-flight wellness, ensuring VistaJet Members can enjoy the benefits of scientifically proven skincare, in the air and on the ground.
Can you say OMG? This is lavish luxury offering complimentary complexion perfection in a parched environment that typically causes wrinkles, a devastated dermis, and your exiting the plane looking tired and haggard. Think of it this way – whether going to Perth or Paris, you can enter the cushy cabin looking like Gerard Depardieu – and exit resembling Catherine Deneuve.
And oh yes, the fantastic facials are free to the high-flyers who book VistaJet.
In an exclusive interview granted to me for Forbes, by Matteo Atti, Chief Marketing Officer of VistaJet, he backgrounded me on this special new skincare service, to be administered by the trained flight attendants. 'Instead of tiring you, a flight can now be a place of rejuvenation for your skin. We asked ourselves, 'How can we simplify your life before a business event, or after, or on your way to a yachting trip…so why not train our cabin hosts on how to do facials'? So we created a spa in the sky at no added cost, so every minute you spend with us is time well-spent.'
I say this — its your posh passport to pretty.
The hosts/flight attendants are trained by the British Butler Institute, 'so it's a regenerating flight.'
The cost of flying? It can range from $12,000 to $25,000 per hour, per flight, he told me.
The cabins hold up to 14 people, and on board there are more than 700 products – creating what he says is a 'mini-hotel in the sky,' to offer the best for sleeping, pets, kids, wellness, food and beverage, gaming and more. The cabin itself, has special air filters to remove 99% of bacteria, and a lower cabin pressure 'to reduce the impact of flying on your body,' Mr. Atti said.
Impressively, this is all part of VistaJet's unique 360° Wellness program designed to enhance wellbeing both in the air and at destination. Tailored to meet the needs of performance-driven individuals, families, and wellness seekers, the program includes pre-flight nutritional consultations, in-flight features like ergonomic seating, daylight simulation, and curated wellness menus, as well as post-flight recovery guidance from top medical experts. Going beyond the cabin, VistaJet connects Members with exclusive experiences across four continents, offering access to over 20 wellness disciplines — from spiritual rituals in Bhutan and herbal healing in Peru to cutting-edge treatments in Switzerland and holistic retreats in the Maldives. This global program reflects VistaJet's commitment to transforming private air travel into a restorative and life-enhancing journey.
The first result of the collaboration is the exclusive Dr. Barbara Sturm x VistaJet In-Flight Kit, a selection of skincare essentials for the VistaJet cabin that combat the dehydrating effects of air travel. Developed to support skin health at altitude, the kit containing: Balancing Toner, Everything Eye Patches, Face Mask, Hyaluronic Serum, Face Cream, and Lip Balm, will be available across the Vista Members' fleet, ensuring Members arrive at their destinations refreshed and rejuvenated. Conveniently, the product assortment fits comfortably in a handbag or suitcase for on-the-go requirements after the flight –– whether for a skiing adventure, yachting escapade or in between business meetings in different time zones.
It's notions, lotions and potions, Oh My!
Additionally, all 590 VistaJet Cabin Hosts worldwide will be professionally trained by Dr. Barbara Sturm's Learning & Development team, equipping them with in-depth expertise on skincare at high altitude. Select Cabin Hosts, trained at an advanced level, will be qualified to perform the world's first in-flight facial treatments, exclusively available to VistaJet Members aboard the Global 7500 at select locations.
Even more, VistaJet Members will receive a complimentary STURM skin analyzer and Express Facial Treatment at a Dr. Barbara Sturm Spa & Boutique in Los Angeles, Dallas, Miami, New York (SoHo and Upper East Side), London and Düsseldorf.
All VistaJet Members will also be granted honorary access to PRIVÉ, Dr. Barbara Sturm's invite-only membership program, offering personalized skincare consultations, VIP experiences, and priority access to new products and events.
Even Fido will be handled with finesse, as VistaJet's VistaPet program offers a seamless, comfortable, and luxurious experience for pets in the sky. Key offerings include:
Gourmet Pet Meals: Balanced in-flight menus designed by clinical pet nutritionists
Fear of Flying Course: Pre-flight "fear of flying" courses are offered in partnership with The Dog House to prepare for a comfortable in-flight experience. The four-week training desensitizes dogs to what they could experience during a flight, such as the sound of jet engines, cabin air pressure, and the movements of air turbulence.
Pet Care Kits: The VistaPet Pochette includes bio-organic, nutritional pet food from Rockster, treats created by Michelin-starred chef Michel Roux for The Dog House, and Kibble Pet's water-free shampoo and wipes for salon-quality fur care. For inflight entertainment, there are Furzu rope toys.
Sleep Comforts: Handmade Labbvenn sleep mats and designer sleep amenities.
Your experience will be that of receiving a get-gorgeous facial glow, and a pampered Pooch!
And I say – opt for the cabin's Stateroom with a double bed and a door!
For more information about my Wanderlust and Wellness travels, please Follow me on Insta at @DebbiKickham. I am also the author of The Globetrotter's Get-Gorgeous Guide: Diet and Beauty Secrets of Travel and Beauty Pros, Traveling Executives, and Celebrity Travelers.