Yango Play and CARI announce strategic partnership
As part of the agreement, Unlimited CARI subscribers will be eligible for cashback rewards upon subscribing to Yango Play.
Yango Play, the entertainment super app, has announced a strategic partnership with CARI, Kuwait's delivery platform, in a move that blends digital entertainment with practical food delivery benefits for local users. The collaboration is designed to offer enhanced value to the customer bases of both platforms by merging entertainment services with cashback rewards, creating a new model for integrated digital experiences in the region.
Under the partnership, subscribers to CARI's Unlimited plan will be eligible for cashback rewards when they subscribe to Yango Play. These rewards can then be redeemed for any orders placed through the CARI app in Kuwait, effectively linking food delivery convenience with access to a full suite of on-demand entertainment.
The initiative supports a bundled subscription model that combines the strengths of both platforms, offering users in Kuwait access to Yango Play's wide-ranging features—spanning video-on-demand content, music, mini-games and Yasmina, its bilingual AI assistant. By leveraging CARI's strong market presence, the partnership enables Yango Play to expand its reach while tailoring its offerings to the local audience.
Commenting on this partnership, Mohamed ElGohary, Head of Business Development, Yango Play, MENA, said: 'We are excited to partner with CARI to bring even more value to our users in Kuwait. This partnership not only strengthens our service offerings but also aligns with our goal of deepening our engagement with local audiences by providing them with access to high-quality entertainment and practical rewards.'
Amel Mabrouk, Chief Operating Officer, CARI, added: 'We've always believed the app is more than just about food, it's about lifestyle. Seeing the entertainment side now come to life, exclusively for our audience, is a huge step toward that vision… and we're just getting started.'
This strategic collaboration creates an opportunity for both brands to drive customer loyalty through cross-platform benefits, while also reinforcing Yango Play's efforts to localise its services in Kuwait. By combining entertainment with food delivery rewards, the partnership sets a new standard for integrated digital services in the region.
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