Beauty fans praise foundation that 'lasts all day without needing a touch-up'

Irish Daily Mirror

08-05-2025

When it comes to brows, Anastasia Beverly Hills has dominated the market with their pencils, pomades and gels, with two whole pages of their website being dedicated to brows. But now, the beauty brand is hoping to convert shoppers to their complexion products with a brand new foundation launch that promises full coverage that lasts 'up to 12 hours'.
When it comes to base products, ABH has kept their collection pretty concise, with a concealer, setting spray, skin tint and a luminous foundation. The latest in the lineup, and the opposite side of the coin to the luminous foundation, is the Impeccable Blurring Second-Skin Matte Foundation, which while suitable for 'all skin types' - including sensitive - it's particularly great for anyone with an oilier complexion.
This foundation is said to be 'the ultimate multitasker' with a formula that not only blurs imperfections, but it also visibly evens skin tone and minimises the appearance of pores, fine lines, and wrinkles thanks to its Precision Blur Technology. It's water-resistant, long-wearing, and resistant to settling into fine lines, making it the perfect choice for long days or special occasions, promising medium to full coverage for up to 12 hours.
Some of the hero ingredients in the foundation include Bixa Orellana which smooths the skin's texture for a flawless finish, while Phytoglycogen helps to boost collagen production. This contributes to a radiant, youthful appearance as the foundation sits on the skin.
The formula also benefits from Liquiskin Complex, which enhances the foundation's performance, allowing it to seamlessly blend into your skin. The velvet-matte finish helps to control oil to keep wearers shine-free, but the inclusion of skincare favourite, hyaluronic acid, means skin stays hydrated and plump underneath. Looking at the reviews, though, shoppers with very oily skin have opted to set the foundation with powder for longer wear, while those with very dry skin found it to 'cling' to dry patches, even with sufficient skincare prep.
A medium to full-coverage, long-wearing formula that blurs pores, fine lines and wrinkles for up to 12 hours. Powered by Precision Blur Technology, this hydrating velvet-matte foundation features Hyaluronic Acid for a smooth, flawless finish and second-skin feel.
€49
Priced at €49, the foundation sits in the mid-luxury category and comes in 25 shades, which includes not just the usual warm, neutral and cool undertones, but also cool rosy, warm olive and warm peach. The shade range spans from fair to deep, though doesn't feature as many shades as their luminous foundation (42 shades).
For those looking for more shade inclusivity Fenty Beauty's €41.30 Pro Filt'r Soft Matte Longwear Foundation is often considered one of the best brands for diversity, known for its extensive 49 shades and inclusive formulas. The Rihanna-owned cosmetics brand has been designed 'so that women everywhere would be included.' The popular medium to full-coverage foundation offers a soft matte finish and longwear which makes it perfect for filming. It even features climate-adaptive technology to 'fight heat, sweat and shine', ensuring wearers 'stay looking fresh morning or night'. For a more budget-friendly option, the L'Oréal Paris True Match Liquid Foundation with Hyaluronic Acid 30ml and SPF comes in more than 30 shades and is priced at €14.15.
But, what's rather impressive about the Impeccable Blurring Second-Skin Matte Foundation from Anastasia Beverly Hills is that, since launching in January, it's already earned a 4.5 star rating on the Boots website, based on more than 2,000 reviews. Granted, a significant portion of those reviews were generated from Influenster - an app where shoppers receive free products in return for their honest opinion - and while they're incentivised, most of the feedback from fans has been positive but balanced.
One shopper commented on how it's great for the days you want to look full glam, but not as good for everyday wear, but still left five stars. They said: 'Wow, talk about full coverage! The Anastasia Beverly Hills Impeccable Blurring Foundation is perfect for those evening events where you need additional coverage. It is a thick, full-coverage matte foundation. I usually love full coverage foundations as my daily go-to, but this one is extremely full coverage, so I didn't feel comfortable using it daily. I still recommend it as it was easy to blend and photographs well.'
'Love this foundation for the days that I feel like getting glammed up, as someone who struggles with oily skin in her t-zone area this foundation is great for all day wear,' said another.
However, those with drier skin found it 'cakey' but agreed it has full coverage, commenting: 'While the packaging is beautiful, it did not do my skin justice. I have skin that's more on the dry side, and even after a skincare routine, it sits a bit cakey on my skin. The coverage is very full, and doesn't need building at all.'
A fourth added: 'The coverage was good but it felt very cakey. Too matte for my skin and had to put in extra work to blend. This was not it for me. I would not recommend.'
But other shoppers did find it easy to blend and not cakey, so it very much depends on your individual skin and texture. A fifth shopper wrote: 'This foundation feels like a soft blur on my skin. The texture is silky, super easy to blend, and it gives a beautiful second-skin matte finish without feeling heavy or cakey. I was also impressed with the shade range — I found my perfect match! It lasted all day without needing a touch-up, even through errands and mom life.'
It's also worth noting that the foundation is free from harmful ingredients like phthalates, mineral oil, silicones, sulfates, parabens, and fragrances and has been dermatologist-tested. It's also cruelty-free, which is something that many beauty lovers will appreciate.
Ideal for upcoming summer weddings and events, the Impeccable Blurring Second-Skin Matte Foundation is a stellar addition to the ABH lineup. Shoppers can pick it up here at Boots.