The Wellness Industry Has Come for Your Luxury Car
The Lincoln Nautilus sports the same constellation grille, rounded box styling, turbine wheels and linear taillights as the other three luxury SUVs in the 108-year-old brand's lineup. Where it sets itself apart is on the inside, with a cabin that not only includes a panoramic color display that wraps from one end of the dash to the other but also now features the automaker's 'Rejuvenate' program.
This 'multisensory stress-reduction initiative,' as Lincoln calls it, combines a dizzying array of elements: There's a stereo, 30-way adjustable heated/cooling/massaging front seats, an air filtration system, multicolored door/dash/footwell ambient lighting, high-definition screens and integrated scent atomizers to offer three 'immersive relaxation' or 'invigoration' sequences, each lasting from five and 10 minutes. One of the sequences even offers a guided meditation produced in partnership with the sleep and wellness app Calm.
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