logo
Glimpse into future of manufacturing: Hyundai Motor Metaplant America

Glimpse into future of manufacturing: Hyundai Motor Metaplant America

Korea Herald30-03-2025

Korean automaker's newest US factory showcases array of cutting-edge AI, robotics and autonomous technologies
ELLABELL, Georgia — 'My story begins just down the road, having been born and raised right here in Ellabell. As a young girl, I used to ride four-wheelers in the woods near the Metaplant property.'
Charlene Toole, a representative of the employees at Hyundai Motor Group Metaplant America, called herself 'the definition of a small town girl' and Ellabell her forever home.
'I never would have imagined that it would also become home to such a large career opportunity for me,' she said.
HMGMA, the Korean automaker's newest auto manufacturing site in the US, has opened up possibilities for local residents to build the future of mobility together — exactly what Hyundai hoped to create with the establishment of the state-of-the-art plant.
The Korea Herald had a chance to tour the inside of HMGMA on Thursday, a day after the plant's grand opening ceremony.
Covering 11.76 million square meters, HMGMA's production line began with an unusual stamping process, which had a lower noise level than other traditional stamping facilities at legacy automakers.
The aisles were stacked with thousands of pressed metal sheets transported through an automated storage and retrieval system, and the floors were bustling with automated guided vehicles, or AGVs, carrying tens of panels.
Kim Han-gon, vice president of HMGMA production group, shared that the warehouse can store enough supplies to back up production for 1 1/2 days. According to Kim, HMGMA has secured an automation rate of 91 percent for vehicle body panel production.
'All products are controlled by machines and we use vision quality inspections as well as an (artificial intelligence-based) quality control system to craft the best quality,' he said.
Numerous robotic arms were constantly moving at the welding shop, putting together the panels to build vehicle bodies. HMGMA boasts a 100 percent automation rate for the welding shop, featuring the world's first application of an autonomous correction system that can ensure zero gaps when installing the doors on the body of a car.
At the end of the welding process, Spot, a four-legged surveillance and inspection robot developed by Hyundai Motor's US robotics arm Boston Dynamics, checked the body condition of each vehicle.
The most pleasant surprise of the HMGMA tour was in the assembly shop, where an arch-shaped roof with glass panels shed sunlight on the workers' rest areas and wooden structures add a nature-like atmosphere. Thanks to the sunlight shining through the glass roof, the inside of the assembly shop felt lively.
On top of focusing on setting up a human-centric working environment, HMGMA designed the assembly shop in a way that it could feature more automation than ever.
In contrast to traditional assembly shops where hundreds of workers are stationed along a conveyor belt to assemble various parts of the vehicle, HMGMA uses AGVs to transport the cars in some steps of the assembly process. After the vehicles are fully assembled, parking robots on the ground transport the final products through an uncrewed quality check.
Overall, HMGMA brought Hyundai Motor Group Innovation Center Singapore to mind, the Korean automaker's test bed established in 2023 to advance smart mobility solutions.
Kwon Oh-chung, head of HMGMA, noted that there were about 880 employees at the software-defined factory.
'We have been trying to hire locals as quickly as we can through various channels,' he said.
'We have been going to nearby schools and military camps while partnering with technical colleges … We have people who take pride in their work here.'
hwkan@heraldcorp.com

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Political uncertainty falls below pre-martial law levels: BOK
Political uncertainty falls below pre-martial law levels: BOK

Korea Herald

time19 hours ago

  • Korea Herald

Political uncertainty falls below pre-martial law levels: BOK

The level of political uncertainty in South Korea has returned to levels seen prior to the martial law incident, following the recent presidential election, the central bank said Friday. According to data submitted by the Bank of Korea to Rep. Cha Gyu-geun of the Rebuilding Korea Party, the political uncertainty index stood at 1.5 as of June 4, the day after the election, in which Democratic Party candidate Lee Jae-myung defeated conservative rival Kim Moon-soo. The index, which had been around 0.4 in early December, spiked to a record high of 12.8 in mid-December, following former President Yoon Suk Yeol's surprising declaration of martial law on Dec. 3. Though the index rose slightly above 1 after the election, the BOK noted that such minor fluctuations are common in normal times and should not be interpreted as meaningful. The index is compiled by the BOK's research department by tallying the number of media articles that include both the keywords "politics" and "uncertainty" in their headlines or main text. It reflects relative values, with the long-term average from the beginning of 2000 set at zero, the BOK said. The previous record high was 8.8, recorded on March 17, 2004, following the passage of the impeachment motion against the late former President Roh Moo-hyun. The economic uncertainty index also fell to 1.2 as of June 4, a level similar to the 1.1 recorded on Dec. 3. The index had surged to 5.4 on Jan. 2 but gradually declined, reaching as low as 0.5 on May 15, the BOK said. "The political uncertainty that has weighed on the economy over the past six months is expected to ease significantly," BOK Gov. Rhee Chang-yong said at a press briefing last week. "Political factors are no longer having a meaningful impact on the won-dollar exchange rate." The Korean won had weakened sharply earlier this year, nearing 1,500 won per US dollar, largely due to the domestic political turmoil and concerns over the sweeping tariff measures under US President Donald Trump's administration. But it rebounded to its strongest level in about seven months Thursday, closing at 1,358.4 won per dollar. (Yonhap)

Korean shipbuilders suffer 35% drop in orders through May: report
Korean shipbuilders suffer 35% drop in orders through May: report

Korea Herald

time20 hours ago

  • Korea Herald

Korean shipbuilders suffer 35% drop in orders through May: report

South Korean shipbuilders saw a 35 percent year-on-year drop in new orders from January to May, according to shipping industry tracker Clarkson Research Services on Thursday. During the five-month period, Korean shipbuilders secured a total of 3.81 million compensated gross tonnage, representing 24 percent of the global market — second to China, which led with 7.86 million CGT, or 49 percent. The decline is partly attributed to selective order-taking, as Korea's major shipbuilders — HD Hyundai Heavy Industries, Hanwha Ocean and Samsung Heavy Industries — have prioritized high-value-added vessels such as liquefied natural gas carriers rather than container ships. Their docks are currently occupied with orders scheduled for delivery over the next three years. However, the drop in orders is also reflects a sharp downturn in the global shipbuilding market. Total new global orders during the period fell 45 percent from a year earlier to 15.92 million CGT, raising concerns among some industry observers about the possibility of the current market cycle slowing in the coming years. Industry sources noted that many shipping companies are delaying new orders amid uncertainties in global trade and falling freight rates, driven in part by ongoing geopolitical tensions between the US and China. The Shanghai Containerized Freight Index, a widely used indicator of shipping rates, exceeded 3,000 in June last year but dropped to just over 1,200 in May this year. Although it has seen a sharp rise over the past three weeks, securities firms suggest this is a temporary increase driven by the US' short-term tariff deferral on Chinese goods. As a result, Korean shipbuilders saw a decrease in their backlog, with total outstanding orders falling by 8 percent, or 3.09 million CGT, compared to the same period last year. As of early June, HD Korea Shipbuilding & Offshore Engineering — parent company of HD Hyundai Heavy Industries and two other smaller shipbuilders — had only achieved 38.7 percent of its annual order target of $18 billion. Samsung Heavy Industries had reached 27 percent of its full-year sales goal of $9.8 billion.

Tim Hortons shuts down first directly operated store in Korea, reflects global brand challenges
Tim Hortons shuts down first directly operated store in Korea, reflects global brand challenges

Korea Herald

time21 hours ago

  • Korea Herald

Tim Hortons shuts down first directly operated store in Korea, reflects global brand challenges

Canadian coffee brand Tim Hortons, operated in Korea by BKR, closed its Cheongna location in Incheon on Sunday, according to industry sources on Friday. This marks the first closure of a directly operated store since the brand entered Korea, coming just over a year after the location opened in April 2024. Industry experts attribute the decision to multiple factors, including declining profitability and the fierce competition within the saturated Korean coffee market. 'We are currently looking for a more suitable location within the Incheon area to better deliver the brand's original Canadian identity and emotional appeal to a broader range of consumers,' a Tim Hortons official said. Likewise, global coffee brands that have seen success overseas are finding it difficult to gain traction in Korea. Several coffee chains with strong brand loyalty in North America and Japan have recently scaled back or withdrawn their operations in the Korean market. US coffee brand Blue Bottle Coffee is also facing challenges in maintaining profitability. Since launching its first Korean store in Seoul's trendy Seongsu-dong neighborhood in 2019, Blue Bottle has rapidly expanded into key commercial districts. However, the brand now struggles under high fixed costs and intense market saturation. Blue Bottle Coffee Korea's revenue rose to 31.1 billion won ($22.9 million) in 2024, a 17 percent increase from 26.4 billion won in 2023. However, operating profit plummeted by 89 percent, reaching just 200 million won. The company also posted a net loss of 1.1 billion won, marking its first annual loss since entering the Korean market. Industry insiders point to the rapid pace of trend shifts and the unique dynamics of the Korean retail environment as key challenges for foreign coffee brands in Korea. 'Just a decade ago, Korea was often seen as a fallback market for global brands that had lost momentum elsewhere,' an industry official from the food and beverage sector said. 'But now, it's the opposite — if a brand can break through and gain a foothold with Korea's trend-sensitive consumers, it's seen as a stepping stone for faster, easier success in other Asian markets.' Such challenges are not limited to the food and beverage sector. Global beauty retail giant Sephora entered Korea in 2019, opening its first store in Parnas Mall in Seoul's Gangnam district. However, it withdrew from the Korean market in the first half of 2024 after just five years, unable to compete with domestic leader Olive Young. Just before its exit, Sephora Korea posted 13.7 billion won in sales in 2023, but suffered a hefty operating loss of 17.6 billion won.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store