How to take the best Instagram food pictures? Experts on lighting, colours, props and more
According to research firm Statista, Instagram has more than 2 billion monthly active users. Upon scrolling the app, it is clear that Instagrammers are wild about food, food, food.
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Instagram users eat with their eyes, and many foodies who post videos and photos know one thing: social media does not demand perfection – when it comes to food, at least.
Instead, the focus is on authenticity, on getting a glimpse of real life, and there is no such thing as perfection when it comes to photographing things like pasta, burgers and salads.
Nevertheless, a certain amount of planning is involved in creating food content. This can be split into two parts: the cooking of a dish, and the staging of it for the camera. Finally, with a view to future social media posts, there should be some running theme or cohesion in your overall content.
There is no need to strive for that perfect food photo, but there are steps you can take to shoot the best one. Photo: Shutterstock
Hans Gerlach, a professional cook and food columnist, always preps his recipes for Instagram. He recommends having a thematic line through your profile. That could be a certain style of nutrition or preparation, such as
vegan baking . In doing so, you create a certain recognisability among the platform's users.
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How to take the best Instagram food pictures? Experts on lighting, colours, props and more
According to research firm Statista, Instagram has more than 2 billion monthly active users. Upon scrolling the app, it is clear that Instagrammers are wild about food, food, food. Advertisement Instagram users eat with their eyes, and many foodies who post videos and photos know one thing: social media does not demand perfection – when it comes to food, at least. Instead, the focus is on authenticity, on getting a glimpse of real life, and there is no such thing as perfection when it comes to photographing things like pasta, burgers and salads. Nevertheless, a certain amount of planning is involved in creating food content. This can be split into two parts: the cooking of a dish, and the staging of it for the camera. Finally, with a view to future social media posts, there should be some running theme or cohesion in your overall content. There is no need to strive for that perfect food photo, but there are steps you can take to shoot the best one. Photo: Shutterstock Hans Gerlach, a professional cook and food columnist, always preps his recipes for Instagram. He recommends having a thematic line through your profile. That could be a certain style of nutrition or preparation, such as vegan baking . In doing so, you create a certain recognisability among the platform's users.
