
The Best Shampoos For Fine Hair, According To Experts And Our Editors
Finding the right products for fine hair is a delicate balancing act—you want something that cleanses and hydrates without stripping hair or weighing it down. The best shampoos for fine hair gently and effectively clean the scalp and strands, add moisture without being heavy, and leave hair soft and shiny. The carefully selected products on our list, like Ouai's Fine Hair Shampoo (our best overall pick) and Odele's Volumizing Shampoo (an excellent drugstore option), battle greasiness and lay the foundation for lasting volume.
Fine hair is prone to getting oily easily (and showing it) in addition to falling flat—two looks you're probably not going for. When shopping for the right formula, pay attention to the ingredients, as you'll want to avoid anything with heavy oils, which can weigh your strands down, and instead look for hydrating and strengthening elements such as biotin or polymers. If you color your hair, look for a color-safe formula that won't strip your color. Below, the best shampoos for fine hair that add weightless volume and shine.
Sulfate-free: Yes | Key ingredients: Biotin, hydrolyzed keratin, chia seed oil | Size: 10 ounces | Price per fluid ounce: $3.20Best for:
Skip if:
Oaui's fine hair formula is a great choice for everyday use—it cleanses and hydrates effectively, so it won't leave hair feeling like straw, even if you wash it often. A combination of keratin and biotin strengthens the hair shaft and reduces breakage, while chia seed oil nourishes, prevents overdrying and boosts shine. The result? Strands that are bouncy and soft, not flat. This formula is also color-safe and cruelty-free.
Sulfate-free: Yes | Key ingredients: Amaranth seed extract, hydrolyzed rice protein | Size: 13 ounces | Price per fluid ounce: $.92Best for:
Skip if:
Odele's Volumizing Shampoo is designed to eliminate greasiness while adding lift to listless hair. The cleansers in this affordable formula are gentle, so they are unlikely to irritate your scalp and cause uncomfortable dryness. Amaranth seed protects against hair damage and breakage, and hydrolyzed rice protein helps retain moisture so your ends don't dry out and become frizzy.
Sulfate-free: Yes | Key ingredients: Body building polymers, botanical extracts, hydrolyzed vegetable protein | Size: 8.5 ounces | Price per fluid ounce: $5.76Best for:
Skip if:
Oribe's formula uses a variety of high-impact ingredients. Coconut- and sugar-derived cleansers gently clean the scalp and hair, while lupine protein and saw palmetto extract work to energize the hair follicle. A blend of high-tech polymers are designed to plump the hair shaft, and hydrolyzed vegetable protein helps prevent heat damage. Plus, moringa seed extract increases shine. I have used this shampoo on and off for years and find that it cleanses well without drying out my strands, and a shiny, bouncy blowout always follows when I use it. This is also one of my favorite smelling shampoos of all time.
Sulfate-free: Yes | Key ingredients: Camellia seed oil, meadowfoam seed oil, rice protein | Size: 8 ounces | Price per fluid ounce: $4.75Best for:
Skip if:
This shampoo from clean beauty brand Crown Affair contains several hardworking, hair-healthy ingredients: Camellia seed oil works to hydrate and strengthen, meadowfoam seed oil helps prevent moisture loss, and rice protein adds thickness to hair and reduces breakage. Coconut-based surfactants also offer gentle cleansing so hair doesn't feel stripped. 'It has a lovely, fresh scent and lathers well,' says commerce editor Katherine Louie. 'But it's not as thick or rich of a lather as other shampoos I've tried.'
Sulfate-free: Yes | Key ingredients: Plant extracts, sunflower seed oil, apricot kernel oil, coconut oil-derived surfactants | Size: 8.5 ounces | Price per fluid ounce: $3.76Best for:
Skip if:
Hair that's parched and crispy from heat styling or coloring is especially prone to split ends and breakage. That's where this cult favorite shampoo comes in: The proprietary formula is designed to repair broken bonds in the hair shaft, create a smoother texture and increase shine. Reviewers report that it lathers well and moisturizes the hair without causing it to lay limp and flat, and they like that it's concentrated so a little goes a long way.
Sulfate-free: Yes | Key ingredients: Caffeine phytoceuticals, niacinamide | Size: 8.45 ounces | Price per fluid ounce: $4.38Best for:
Skip if:
Not only does Davines Energizing Shampoo effectively cleanse your oily scalp and hair, the brand's proprietary Hair Energy Complex works to bolster fragile strands, prevent breakage and invigorate the scalp to promote new growth. Star ingredients include niacinamide, which reduces sebum production and improves hydration, and caffeine, which stimulates cellular metabolism and boosts circulation.'I love how this shampoo cleans my hair without stripping my scalp and leaving it feeling dry or itchy,' says Louie. 'The formula leaves my strands feeling light and refreshed, and it does a great job of removing product buildup. It has a minty scent and leaves a slight tingling sensation on my scalp after I use it. I've also noticed less shedding when I use this shampoo consistently.'
Sulfate-free: No | Key ingredients: Aloe, honey, biotin | Size: 6.76 ounces | Price per fluid ounce: $3.10Best for:
Skip if:
If you have fine hair that's curly, you're in luck because that can help with volume—but the key is achieving weightless curls that are bouncy and defined instead of frizzy and haphazard. Pattern Beauty focuses on natural ingredients and locking in hydration. The key elements in this formula are aloe and honey, which attract hydration to hair while giving it a soft feel. Users love that this shampoo tames frizz and provides moisture without overdoing it and weighing hair down, and they report it has a nice scent. One reviewer says it 'does a great job of removing buildup without compromising hydration.'
Sulfate-free: Yes | Key ingredients: Body building polymers, botanical extracts, hydrolyzed vegetable protein | Size: 8.5 ounces | Price per fluid ounce: $5.76Best for:
Skip if:
Color-treated hair is often stressed and dried out from lots of processing. Oribe's formula uses a variety of high-impact ingredients: Coconut- and sugar-derived cleansers gently clean the scalp and hair; lupine protein and saw palmetto extract work to energize the hair follicle; a blend of high-tech polymers promise to plump the hair shaft; hydrolyzed vegetable protein prevents heat damage; and moringa seed extract increases shine. I have used this shampoo on and off for years and find that it cleanses well without drying out my strands, and a shiny, bouncy blowout always follows when I use it. This is also one of my favorite smelling shampoos of all time.
Sulfate-free: Yes | Key ingredients: Rosemary oil, plant proteins, ceramides | Size: 8.4 ounces | Price per fluid ounce: $3.57Best for:
Skip if:
Fine hair that's also thinning can be frustrating, so using an effective cleanser that's not overly harsh and lays the foundation for less shedding and new growth is important. Nécessaire's Rosemary Shampoo has a gel-cream texture and is both non-stripping and non-drying. It features rosemary oil to stimulate the scalp alongside plant proteins and ceramides that promise to strengthen the hair shaft and prevent breakage. 'This creamy, rosemary-scented shampoo lathers well and leaves my hair feeling clean and moisturized,' says Louie. 'It doesn't irritate my scalp, even after lathering twice, and leaves my strands shiny and healthy.'
At Forbes Vetted, our team of beauty experts meticulously researches and tests products so that we can be sure we're providing the absolute best product recommendations. We have covered everything from the best bronzers to the best vitamin C serums, and we have tested things like the best hair straighteners, best curling irons and the best blow dryer brushes.
For this list, we began by casting a wide net and researching all of the popular shampoos for fine hair on the market, including well-established favorites and newer-to-market products.
For fine hair in general, you're looking for formulas that are lightweight, boost texture and effectively rid hair of greasiness without making it dry.
Seek out the inclusion of gentle surfactants, which will cleanse hair without stripping it and drying out strands, making them more prone to breakage. Also, ingredients like witch hazel can be a good natural astringent that reduces irritation and alleviates product buildup and excess sebum, according to trichologist Kerry E. Yates. She also recommends looking for aloe vera: 'It's a great material in the sense that it offers protection for the physical hair strand and scalp.'
Some shampoos for fine hair feature biotin and keratin to help build up hair and make it strong and resilient, but ultimately, 'it will not thicken the diameter of the hair,' says Yates. Bear in mind that 'in general, too much protein is not always good for fine hair because it can cause you to lose body,' says stylist Nataya Smalls. 'Too much can also cause hair to break because hair can't withstand the extra weight.'
Sulfate-free formulas are often a positive when it comes to shampoos for fine hair. However, 'the presence or absence of sulfates in a shampoo for fine hair can be complicated,' says Smalls. 'It can be difficult to feel that fine hair is clean when you consistently use a sulfate-free shampoo.' Sulfates can be good detergents, but on the other hand they can strip hair color, so bear that in mind if you color your strands.
'If you have fine hair, avoid anything with heavy oils because they can weigh hair down,' says Smalls. Similarly, Yates advises staying away from silicones like dimethicone, because while they give hair softness and slip, they can also be heavy. Instead, look for natural oils, such as moringa oil, tamanu oil, baobab or chia seed oil, says Yates.
Typically people with fine hair wash their hair more often because it tends to show oil more easily, and many feel that if hair is clean it holds shape better. 'The challenge with washing too often is that it can dry out strands and strip natural oils,' says Smalls.
The most important thing, Yates says, is focusing on your scalp when shampooing. 'Put a dollop of shampoo in your palm, create a lather in your hand, then massage from hairline to crown to nape, then back again,' she says. When rinsing, gently massage your scalp and keep your head under water for longer than you think necessary to make sure all the residue is being rinsed. 'Any shampoo residue will exacerbate the feeling of being heavy and oily, and will leave your mid length and ends looking dry and frazzled,' says Yates.
The purpose of a shampoo for fine hair is to promote healthy hair and scalp, and help give strands body without weighing them down. Our pick for the best shampoo overall for fine hair is the Ouai Fine Hair Shampoo for its cleansing and hydrating properties, and its ability to leave delicate hair soft and shiny.
'When we refer to 'fine hair,' we're really referring to the diameter of the hair shaft,' says Yates. 'Somebody with coarse hair has strands that have a physically larger diameter than someone with fine hair strands.' In general, the terms fine hair and thin hair may be used interchangeably. Interestingly, people with fine hair typically have more hair follicles and more physical strands on their head. It's also possible to have both medium and fine hair, she says, with finer hair at your hairline or on the nape of your neck.
Conversely, if you have thinning hair that may mean that hair is not growing out of some of your follicles. 'Hormones and diet changes can significantly impact how your hair follicles perform,' says Yates, who describes a hair follicle as its own 'little engine.' As you age, some follicles will peter out and have a longer resting phase than growth phase, and new growth can decrease over time. 'You get the best follicle fitness from both internal support—like a healthy diet and no vitamin deficiencies—and external support, which includes good hair hygiene like washing your hair regularly so that you exfoliate the skin from your scalp,' says Yates.
Our pick for best drugstore shampoo for fine hair is Odele's Volumizing Shampoo. This affordable, hydrating shampoo has keratin and biotin to strengthen hair and reduce breakage. It's also color-safe and cruelty-free.

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Forbes
16-04-2025
- Forbes
The Best Shampoos For Fine Hair, According To Experts And Our Editors
Finding the right products for fine hair is a delicate balancing act—you want something that cleanses and hydrates without stripping hair or weighing it down. The best shampoos for fine hair gently and effectively clean the scalp and strands, add moisture without being heavy, and leave hair soft and shiny. The carefully selected products on our list, like Ouai's Fine Hair Shampoo (our best overall pick) and Odele's Volumizing Shampoo (an excellent drugstore option), battle greasiness and lay the foundation for lasting volume. Fine hair is prone to getting oily easily (and showing it) in addition to falling flat—two looks you're probably not going for. When shopping for the right formula, pay attention to the ingredients, as you'll want to avoid anything with heavy oils, which can weigh your strands down, and instead look for hydrating and strengthening elements such as biotin or polymers. If you color your hair, look for a color-safe formula that won't strip your color. Below, the best shampoos for fine hair that add weightless volume and shine. Sulfate-free: Yes | Key ingredients: Biotin, hydrolyzed keratin, chia seed oil | Size: 10 ounces | Price per fluid ounce: $3.20Best for: Skip if: Oaui's fine hair formula is a great choice for everyday use—it cleanses and hydrates effectively, so it won't leave hair feeling like straw, even if you wash it often. A combination of keratin and biotin strengthens the hair shaft and reduces breakage, while chia seed oil nourishes, prevents overdrying and boosts shine. The result? Strands that are bouncy and soft, not flat. This formula is also color-safe and cruelty-free. Sulfate-free: Yes | Key ingredients: Amaranth seed extract, hydrolyzed rice protein | Size: 13 ounces | Price per fluid ounce: $.92Best for: Skip if: Odele's Volumizing Shampoo is designed to eliminate greasiness while adding lift to listless hair. The cleansers in this affordable formula are gentle, so they are unlikely to irritate your scalp and cause uncomfortable dryness. Amaranth seed protects against hair damage and breakage, and hydrolyzed rice protein helps retain moisture so your ends don't dry out and become frizzy. Sulfate-free: Yes | Key ingredients: Body building polymers, botanical extracts, hydrolyzed vegetable protein | Size: 8.5 ounces | Price per fluid ounce: $5.76Best for: Skip if: Oribe's formula uses a variety of high-impact ingredients. Coconut- and sugar-derived cleansers gently clean the scalp and hair, while lupine protein and saw palmetto extract work to energize the hair follicle. A blend of high-tech polymers are designed to plump the hair shaft, and hydrolyzed vegetable protein helps prevent heat damage. Plus, moringa seed extract increases shine. I have used this shampoo on and off for years and find that it cleanses well without drying out my strands, and a shiny, bouncy blowout always follows when I use it. This is also one of my favorite smelling shampoos of all time. Sulfate-free: Yes | Key ingredients: Camellia seed oil, meadowfoam seed oil, rice protein | Size: 8 ounces | Price per fluid ounce: $4.75Best for: Skip if: This shampoo from clean beauty brand Crown Affair contains several hardworking, hair-healthy ingredients: Camellia seed oil works to hydrate and strengthen, meadowfoam seed oil helps prevent moisture loss, and rice protein adds thickness to hair and reduces breakage. Coconut-based surfactants also offer gentle cleansing so hair doesn't feel stripped. 'It has a lovely, fresh scent and lathers well,' says commerce editor Katherine Louie. 'But it's not as thick or rich of a lather as other shampoos I've tried.' Sulfate-free: Yes | Key ingredients: Plant extracts, sunflower seed oil, apricot kernel oil, coconut oil-derived surfactants | Size: 8.5 ounces | Price per fluid ounce: $3.76Best for: Skip if: Hair that's parched and crispy from heat styling or coloring is especially prone to split ends and breakage. That's where this cult favorite shampoo comes in: The proprietary formula is designed to repair broken bonds in the hair shaft, create a smoother texture and increase shine. Reviewers report that it lathers well and moisturizes the hair without causing it to lay limp and flat, and they like that it's concentrated so a little goes a long way. Sulfate-free: Yes | Key ingredients: Caffeine phytoceuticals, niacinamide | Size: 8.45 ounces | Price per fluid ounce: $4.38Best for: Skip if: Not only does Davines Energizing Shampoo effectively cleanse your oily scalp and hair, the brand's proprietary Hair Energy Complex works to bolster fragile strands, prevent breakage and invigorate the scalp to promote new growth. Star ingredients include niacinamide, which reduces sebum production and improves hydration, and caffeine, which stimulates cellular metabolism and boosts circulation.'I love how this shampoo cleans my hair without stripping my scalp and leaving it feeling dry or itchy,' says Louie. 'The formula leaves my strands feeling light and refreshed, and it does a great job of removing product buildup. It has a minty scent and leaves a slight tingling sensation on my scalp after I use it. I've also noticed less shedding when I use this shampoo consistently.' Sulfate-free: No | Key ingredients: Aloe, honey, biotin | Size: 6.76 ounces | Price per fluid ounce: $3.10Best for: Skip if: If you have fine hair that's curly, you're in luck because that can help with volume—but the key is achieving weightless curls that are bouncy and defined instead of frizzy and haphazard. Pattern Beauty focuses on natural ingredients and locking in hydration. The key elements in this formula are aloe and honey, which attract hydration to hair while giving it a soft feel. Users love that this shampoo tames frizz and provides moisture without overdoing it and weighing hair down, and they report it has a nice scent. One reviewer says it 'does a great job of removing buildup without compromising hydration.' Sulfate-free: Yes | Key ingredients: Body building polymers, botanical extracts, hydrolyzed vegetable protein | Size: 8.5 ounces | Price per fluid ounce: $5.76Best for: Skip if: Color-treated hair is often stressed and dried out from lots of processing. Oribe's formula uses a variety of high-impact ingredients: Coconut- and sugar-derived cleansers gently clean the scalp and hair; lupine protein and saw palmetto extract work to energize the hair follicle; a blend of high-tech polymers promise to plump the hair shaft; hydrolyzed vegetable protein prevents heat damage; and moringa seed extract increases shine. I have used this shampoo on and off for years and find that it cleanses well without drying out my strands, and a shiny, bouncy blowout always follows when I use it. This is also one of my favorite smelling shampoos of all time. Sulfate-free: Yes | Key ingredients: Rosemary oil, plant proteins, ceramides | Size: 8.4 ounces | Price per fluid ounce: $3.57Best for: Skip if: Fine hair that's also thinning can be frustrating, so using an effective cleanser that's not overly harsh and lays the foundation for less shedding and new growth is important. Nécessaire's Rosemary Shampoo has a gel-cream texture and is both non-stripping and non-drying. It features rosemary oil to stimulate the scalp alongside plant proteins and ceramides that promise to strengthen the hair shaft and prevent breakage. 'This creamy, rosemary-scented shampoo lathers well and leaves my hair feeling clean and moisturized,' says Louie. 'It doesn't irritate my scalp, even after lathering twice, and leaves my strands shiny and healthy.' At Forbes Vetted, our team of beauty experts meticulously researches and tests products so that we can be sure we're providing the absolute best product recommendations. We have covered everything from the best bronzers to the best vitamin C serums, and we have tested things like the best hair straighteners, best curling irons and the best blow dryer brushes. For this list, we began by casting a wide net and researching all of the popular shampoos for fine hair on the market, including well-established favorites and newer-to-market products. For fine hair in general, you're looking for formulas that are lightweight, boost texture and effectively rid hair of greasiness without making it dry. Seek out the inclusion of gentle surfactants, which will cleanse hair without stripping it and drying out strands, making them more prone to breakage. Also, ingredients like witch hazel can be a good natural astringent that reduces irritation and alleviates product buildup and excess sebum, according to trichologist Kerry E. Yates. She also recommends looking for aloe vera: 'It's a great material in the sense that it offers protection for the physical hair strand and scalp.' Some shampoos for fine hair feature biotin and keratin to help build up hair and make it strong and resilient, but ultimately, 'it will not thicken the diameter of the hair,' says Yates. Bear in mind that 'in general, too much protein is not always good for fine hair because it can cause you to lose body,' says stylist Nataya Smalls. 'Too much can also cause hair to break because hair can't withstand the extra weight.' Sulfate-free formulas are often a positive when it comes to shampoos for fine hair. However, 'the presence or absence of sulfates in a shampoo for fine hair can be complicated,' says Smalls. 'It can be difficult to feel that fine hair is clean when you consistently use a sulfate-free shampoo.' Sulfates can be good detergents, but on the other hand they can strip hair color, so bear that in mind if you color your strands. 'If you have fine hair, avoid anything with heavy oils because they can weigh hair down,' says Smalls. Similarly, Yates advises staying away from silicones like dimethicone, because while they give hair softness and slip, they can also be heavy. Instead, look for natural oils, such as moringa oil, tamanu oil, baobab or chia seed oil, says Yates. Typically people with fine hair wash their hair more often because it tends to show oil more easily, and many feel that if hair is clean it holds shape better. 'The challenge with washing too often is that it can dry out strands and strip natural oils,' says Smalls. The most important thing, Yates says, is focusing on your scalp when shampooing. 'Put a dollop of shampoo in your palm, create a lather in your hand, then massage from hairline to crown to nape, then back again,' she says. When rinsing, gently massage your scalp and keep your head under water for longer than you think necessary to make sure all the residue is being rinsed. 'Any shampoo residue will exacerbate the feeling of being heavy and oily, and will leave your mid length and ends looking dry and frazzled,' says Yates. The purpose of a shampoo for fine hair is to promote healthy hair and scalp, and help give strands body without weighing them down. Our pick for the best shampoo overall for fine hair is the Ouai Fine Hair Shampoo for its cleansing and hydrating properties, and its ability to leave delicate hair soft and shiny. 'When we refer to 'fine hair,' we're really referring to the diameter of the hair shaft,' says Yates. 'Somebody with coarse hair has strands that have a physically larger diameter than someone with fine hair strands.' In general, the terms fine hair and thin hair may be used interchangeably. Interestingly, people with fine hair typically have more hair follicles and more physical strands on their head. It's also possible to have both medium and fine hair, she says, with finer hair at your hairline or on the nape of your neck. Conversely, if you have thinning hair that may mean that hair is not growing out of some of your follicles. 'Hormones and diet changes can significantly impact how your hair follicles perform,' says Yates, who describes a hair follicle as its own 'little engine.' As you age, some follicles will peter out and have a longer resting phase than growth phase, and new growth can decrease over time. 'You get the best follicle fitness from both internal support—like a healthy diet and no vitamin deficiencies—and external support, which includes good hair hygiene like washing your hair regularly so that you exfoliate the skin from your scalp,' says Yates. Our pick for best drugstore shampoo for fine hair is Odele's Volumizing Shampoo. This affordable, hydrating shampoo has keratin and biotin to strengthen hair and reduce breakage. It's also color-safe and cruelty-free.


Buzz Feed
17-03-2025
- Buzz Feed
35 Beauty Products That Work So Well, I'm Convinced 'Magic' Is In The Ingredients List
We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page. Including a neck cream that's the definition of witchcraft and the makeup remover Elphaba swears by. 1. A potent glycolic acid peel with results so impressive I'm convinced its formula was taken from The Book of Shadows. The gel peel contains glycolic acid to help new skin come to the surface quicker and retinol to firm and smooth fine lines. Just rinse it off after two to five minutes and moisturize after! Note: This is available in 10%, 30%, 50%, and 70% formulas. The brand recommends not moving up to the 50% level until you've tried and tolerated either the 10% or 30% formulas. Promising reviews:"Perfect remedy for an ultra dry-rough complexion. My face went from sandpaper rough to baby-bottom soft after just one application! And mine is a 70-year-old face!!!!!" — gmb "Made my skin baby soft! This peel is amazing!! I had a random break out of closed comedones/ acne and felt like it lasted forever. I went as far as going on Retin-A, and boy, did that break me out! Once all the pimples surfaced, I was left with horrible scars all over my cheeks, so I purchased this peel in hopes that they would disappear. I'm already on my sixth use, and my skin is beautiful! I still have scarring, but the color is light pink instead of harsh red. My skin is so smooth and bright, and almost all one color finally!" — Jasmin Taheri Perfect Image is a small business specializing in gentle skincare products. Get it from Amazon for $19.95+ (available in four strengths). 2. Gold Bond's firming neck and chest cream, because your décolletage also deserves some special skincare attention. It contains salicylic acid to gently exfoliate dead skin cells, while glycerin and aloe add some extra hydration. Consider this a special elixir for firmer skin! Promising review: "My dry neck and the annoying itchiness I used to experience have completely gone away after using this cream. It's not only soothing, but it also feels like it's really nourishing my skin. The firming benefits are a bonus! I highly recommend this product to anyone dealing with dryness or discomfort in their neck and chest area. It's become a must-have in my skincare routine." — JAcosta Get it from Amazon for $11.97 (also available in a two-pack). 3. A TikTok-viral Odele air-dry cream so you can put down the curling wand and swap it for a low-maintenance hydration potion. The instructions couldn't be more simple: work evenly into towel-dried hair and go! The hydrolized rice protein will help strengthen your strands and resist frizz for up to 24 hours. Note: According to the brand, this is best for straight, wavy, curly, fine, and medium hair. Those with coarse or coily hair may prefer the brand's leave-in conditioner for extra moisture. Check it out on TikTok here! Promising review:"I have long, thick hair, which is a lot of work to blow dry! This product allows me to wash and go. It helps fight the frizzies from the humidity and adds a nice beach wave. It does not weigh your hair down, and it does not feel sticky at all. You can go several days without rewashing! I highly recommend this product! My stylist even bought it for her daughter, and they love it. And she is in a high-end salon with high-end products. Definitely a game changer, and you can't beat the price!!!!" — Diane Odele is a woman-owned and operated small business specializing in hair care. Get it from Amazon for $11.99. 4. A lip stain that's basically the everlasting lipstick of your dreams. Ok "everlasting" might be a bit much, BUT reviewers say this lip color actually lasts for hours, even through eating and drinking. Just apply a coat over your lips, then wipe off after 10-30 seconds to reveal your new smudge-proof color. The magic is in the "Liquid Blading" formula that deposits the pigment on the top layer of your lips and then seals it in to keep it from transferring. Note: Reviewers say this works best on exfoliated and moisturized lips (maybe do a lip mask the night before!), as the stain can settle into dry patches. Some reviewers also say it's not the best option for extending the lip line. Promising review:"I ordered the xoxo and liked it so much I bought the next darker shade. I have never worn lipstick, but I am in my early sixties now, and my lips seem paler than they used to be. I wanted a very natural look, and this provided just the right amount of color. I put lip oil over it to give my lips shine and moisture, and the natural-looking color lasts at least half a day. I've tried tinted lip gloss, but it never lasts more than an hour." — casual shopper Get it from Amazon for $22 (available in 17 shades). 5. A snail repair cream from K-beauty brand Seoul Ceuticals — your skin will look so refreshed, even your sassy talking black cat will give you a compliment. The formula contains a 97.5% concentration of snail mucin filtrate, which is rich in elastin and collagen to help smooth and plump the skin. Read more about snail secretion filtrate (aka snail mucin!) from Mayo Clinic. Promising review: "I'm 55 years old and my skin is a bit sensitive. I don't have a lot of wrinkles, but I'm definitely noticing a few more laugh lines and forehead crinkles than I had a few years ago! I've tried several moisturizers and have not been terribly impressed with any of them until now. This stuff really is great — incredibly hydrating without feeling greasy and it absorbs quickly. It feels great on my skin. In just a few short weeks, I definitely notice an improvement in my skin tone and fewer lines and wrinkles! Plus, the customer service is great. I had questions when I first received the product and got a follow-up response immediately. I will definitely be ordering this product again. I use it in the evening and morning; no need for two different moisturizers. Very pleased!" — sbakey Get it from Amazon for $15.95. 6. A nail concealer that's a multitasking marvel and gives Dior a run for its money. It strengthens nails thanks to its blend of biotin and keratin, and it also provides a sheer hint of pink color that makes discoloration and ridges disappear almost instantly. Promising reviews: "My Dior nail glow ran out and I saw this brand had a [lookalike} for that. I liked this color even more... Excellent everyday, clean-looking polish. Seems stronger than Essie." — reviewer22 "Growing out my nails has always been a challenge for me; I'm guilty of biting and peeling/picking at my nails when I'm nervous. This product has completely changed my nail game. It gives my nails a hard protective coating, and the tint of pink makes even my stubby nails look professional and pretty." — Andi Get it from Amazon for $5.26. 7. Catrice "Instant Awake" Under Eye Brightener for when you want to throw an invisibility cloak over your tired eyes. It's meant to blend seamlessly into the skin and adds light coverage to dark circles — and now it comes in four versatile shades to fit more skin tones! Promising reviews: "Anyone with dark under eye problems like myself needs to have a brightener! I used to spend $40 on Becca, but this one is better in my opinion!! It's very pigmented and covers blue hues in the corners of my eyes. It can be worn alone, but I prefer it under my concealer. It blends incredibly well, and it's very creamy and easy to apply. It will probably last me six months — a little dab goes a long way. It's extremely buildable, too. I am just so in love. I'm a sucker for saving money, and this purchase just saved me over $30. I will recommend to all my friends and family. Just BUY it!" — Caitlin Newcomb "Bought this after seeing an influencer use it on TikTok. This works really well. I can instantly see a difference when I use it under my eyes. For the price, this is a win-win. I had never heard of this brand, but I will be using their products more often." — Kerry C Get it from Amazon for $6 (available in four shades). 8. And a polar bear hydrating eye stick — because every wizard needs an adorable sidekick. It features Iceland glacier water to help relieve the appearance of puffiness, and the niacinamide in the formula can provide a brightening effect to lessen the severity of dark circles. Also, reviewers love putting this lil' cutie in the fridge for an extra cooling sensation! I mean, it is a polar bear, after all — it only makes sense to keep it cold. Promising review:" This stuff is magic! I purchased this product on a recommendation from a BuzzFeed list, and was not disappointed! I have not been sleeping well due to stress, and the first day I used it, my coworkers commented how well-rested I looked! I told them about it and all of them ordered one for themselves. Very impressed!" — Saminyah Marcelin Get it from Amazon for $9.99 (available in three styles and in larger multipacks). 9. A Marc Anthony leave-in conditioner that will make you feel like you've turned back time to the days before you damaged your hair with too many dye jobs and heat styling tools. It'll add a light touch of hydration to protect against frizz, and the blend of biotin, ginseng, and caffeine can help strengthen your strands and possibly lead to less fallout. There's also a shampoo and conditioner in the Grow Long line that have rave reviews! Promising reviews: "My hair's been very dry to the point it would get so staticky where I was getting shocked 24/7. Because it's so dry, it would get tangled so easily, it was actually miserable. I was trying to find a good leave-in conditioner bc I've never purchased one before and came across this! So worth it my hair has been SO MUCH softer and rarely tangled. " — Jonathan "So I used this for the first time last night, and my hair still feels soft today, which is not normal for me. I'm African American with 4C hair which I normally would have to moisturize twice a day, but just once with this Marc Anthony seems to be enough. I used it on dry hair, by the way. I'll use when i wash my hair to see the difference. Ok, so two weeks later, I'm definitely seeing less breakage. Hard to tell growth when you have kinky hair, but my hair smells so amazing, and it's not [as] fragile as before." — Ankia Get it from Amazon for $7.67 (also available in a two-pack). 10. A Farmacy cleaning balm that's used by Mary Kate Morrissey — who knows a thing or two about magic after playing Elphaba on Broadway! She used this creamy balm to remove her iconic green face paint after every show. It's made with sunflower and ginger root oils to melt away stubborn makeup and moringa extract to remove sunscreen. If it's good enough for Elphie, it's certainly good enough for your most difficult waterproof mascara. If you're new to cleansing balms, just remember to use this on dry skin, then emulsify with water and rinse off. You can then follow it up with a more traditional facial cleanser as part of a double-cleansing routine. Promising review:"Cleansing the face is extremely important. This product does a beautiful job. Leaves my skin fresh, soft, and very clean, and even takes off eye makeup very well. No makeup remover needed. I am on my third jar. Love it, well made; I highly recommend this product both personally and professionally. Much better than many high-priced products!" — Eve Get it from Amazon for $12+ (available in four sizes). 11. Cerave's Renewing Salicylic Acid Cleanser so effective at exfoliating and minimizing breakouts, you'll wonder how you were able to order this online instead of procuring it from a witch's hut in the middle of a forest. Reviewers have had luck using it on face and body acne, with many saying it reduces rough skin, bumps, and pimples with consistent use. Promising review: "What I love most is how smooth my skin feels after each use. The exfoliating properties of this cleanser are noticeable, but it's not harsh at all — just the right amount of exfoliation for daily use. I've also noticed a reduction in the rough patches on my face, making my skin look and feel more even and soft. I highly recommend this cleanser for anyone looking to improve their skin texture, reduce breakouts, or just maintain a healthy complexion. It's a game-changer in my skincare routine!" — Sashii Get it from Amazon for $12.37+ (available in two sizes). 12. Essence's Volume Booster Lash Primer — its special power is making every mascara look way more bold and volumizing. It's infused with hydrating mango butter and acai oil to condition your lashes and add a moisturizing coating that your mascara can latch onto. Just apply it until you see a thin, white layer, and then let it sit for 20–30 seconds before putting on mascara. Promising review:"Saw this primer recommended on TikTok and they were right. Let it dry before mascara application, and it does wonders. Adds volume! Stays all day." — JC Get it from Amazon for $4.99 (also available in a three-pack). 13. And a cruelty-free E.l.f tubing mascara that's basically lash extensions in a tube. The formula wraps your lashes with lengthening tubes for a fuller appearance, which also makes it SO easy to remove at the end of the day. If peeling off your mascara isn't witchcraft, I don't know what is. Watch on TikTok as one user goes from skeptic to believer! BuzzFeed Shopping writer Emma Lord considers herself a fan: "I am not a new human to the tubing mascara game, and in fact, I readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black." Get it from Amazon for $7 (available in three shades). 14. The best-selling Sol De Janeiro Bum Bum Cream so your skin will be as shiny and glimmering as The Sword In The Stone. It not only smells like caramel and pistachio deliciousness (pair it with the matching body mist to make the fragrance last even longer) but also can help tighten and firm the skin with repeated use, thanks to the inclusion of caffeine-rich guarana extract. Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic. Promising review: "I am 60, and I could not get rid of the cellulite on my legs. I started using this product six weeks ago and can noticeably see a difference. I apply morning and evening, before bed for optimal results. It goes on smooth and has a creamy, nonsticky feel. The smell is dreamy, and even my husband has commented on the improvement. Make sure you apply in a circular motion for optimal coverage, absorption, and circulation." — Amazon Customer Get it from Amazon for $24+ (available in two sizes and a refill tub). 15. And a retinol body lotion, because the magic of retinol is not just for your face! This retinol in the creamy formula helps promote skin cell turnover, while the ferulic acid firms skin for a tighter appearance. Reviewers also note that this works wonders on rough, bumpy skin on their upper arms and legs after consistent use. Promising review:"I could kick myself for not trying this sooner! It is my new favorite lotion... After one night of using this, I woke up to smooth, soft moisturized skin that wasn't itchy at all. This lotion goes on and absorbs beautifully. It's not too thin or thick, and the scent is sensational... It's not greasy or slick and does not have a residue that pills or transfers." — TickTokAlice Get it from Amazon for $19.99 (also available in a pack of two). 16. The Color Wow Xtra Large Bombshell Volumizer — it's time to leave the days of limp, lifeless hair behind. Just a few pumps of this applied to damp hair can help add volume without leaving behind a sticky residue. Dare I say your hair will be defying gravity?!! *Insert Cynthia Erivo's "A-HAAAA-WUAAAH-HAAAA-AAH-AAAAH!" here* Promising reviews: " This stuff really works. My hair is pretty thin, and most products that advertise as volumizing don't do much for me. I have 3A curls, and all I had to do was scrunch this into wet hair and go to sleep. I woke up hair that looks about 50% more volumized. Will definitely be purchasing again" — Rebecca " If you are looking for extra volume, look no further. You apply a bit of this product on different sections of damp hair and it will do the trick. You then blow dry your hair and your hair will have such volume! I love it!" — Amazon Customer Get it from Amazon for $12+ (available in two sizes and a gift set). 17. Essence's "What the Fake!" Plumping Lip Filler with a tingling formula that feels like a hundred tiny fairies are plumping up your lips. It also contains hyaluronic acid and vitamin E to add some hydration while you get your plump on. Note: The reviewer pictured above is using the shade "Oh My Nude!" Check out a TikTok of the plumping lip filler in action. Promising review: "I got this as an add-on last minute because of the price. It's small, but wow, it's impactful. A little goes a long way, and you can feel it working instantly. There is a tingle, not quite a burn. I'd def use a bit at a time when starting, but it works great right away." — Bt2turntup Get it from Amazon for $4.99 (available in four formulas). 18. L'Oreal's Lumi Glotion you can use under your foundation to add some radiance or use by itself on the days when you just want a natural glow. It's infused with glycerin and shea butter for extra moisture, and you can even use it on your body in case you want to channel your inner Tinkerbell. Promising review:"I love this product. It makes it look like you have a natural glow, without feeling heavy or looking cakey. Great for those with dry skin who can't wear heavy foundation but want to smooth out their skin." — Jessica Giles Get it from Amazon for $12.95+ (available in five shades and various packs). 19. A Briotech spray infused with hypochlorous acid, an ingredient that plays a disappearing trick on inflammation, irritation, and acne, all while helping to strengthen the skin barrier. Plus, reviewers say it's similar to the more expensive Tower 28 Daily Rescue spray, so you've basically just discovered a major money-saving spell worthy of its own dedicated page in The Grimmerie. BTW, people also love this for helping heal piercings. Promising reviews: "This is a [swap] for the Tower 28 spray that's 28 bucks for 4 ounces. I use this after cleansing my face before toners or serums. It's healed my acne. Also great for eczema. I have recommended this to so many people. Thanks Briotech for saving me money! Lifelong customer here." — Chey "Just an FYI, this product has the exact same ingredients as the Tower 28 spray! It's been absolutely amazing at reducing acne and texture! It's also so refreshing and gives a lil glow. So in love!" — BK Get an 8-ounce bottle from Amazon for $16.49 (available in four sizes and in packs of two and four). 20. Mane Club One Hit Wonder, a spray that casts 10 magical spells on your hair at once: it conditions, detangles, provides heat protection up to 445 degrees F/230 degrees C, prevents breakage, hydrates, smooths, softens, controls frizz, strengthens, and boosts shine. The cannabis sativa seed oil will help add some extra luster, while glycerin pulls in moisture from the air to help reduce frizz! Check out how one user transforms their straight hair into waves using One Hit Wonder in this TikTok! And check out our Mane Club 10-in-1 spray review for more deetz! Promising reviews:"My hair when wet tangles so easily. I couldn't tell you how many knots I've tried to rage comb out, nor could I tell you how many different brands I've tried. I have fine, dense hair and this product doesn't weigh it down at all. This stuff works like magic and as a bonus, it's so affordable! I just got my new shipment today and rushed to write this as the difference between combing my wet hair yesterday and today is profound." — Mary S. Mane Club is a California-based small biz that specializes in cruelty-free, vegan haircare products. Get it from Amazon for $9.95. 21. Bio-Collagen's Real Deep sheet mask — it works its magic overnight to refresh your skin. No, really, it's designed to be worn while you sleep — it's transfer-resistant, so it won't leave a mess on your pillow! It's infused with hyaluronic acid to hydrate, collagen to maximize absorption and minimize the appearance of pores, and probiotics to strengthen the skin's barrier. Best of all, it turns transparent when your skin is done absorbing the serum, so you'll know when it's ready to take off. Most reviewers recommend doing this treatment once per week. Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it's pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It's an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don't mind the long wear time, this mask could be a game changer for your skincare routine!" — Nala Get a set of four from Amazon for $19 (available in two formulas). 22. A deep waver hot tool made with ~tourmaline ceramic technology~, which I prefer to call "a wavy, bouncy magic spell." It helps reduce frizz while providing some extra shine, and includes three heat settings. Promising reviews:"I love this product! I have 4c hair and I use this when my hair is straight. Even semi straight is fine so you don't put to much heat on your hair. As some said before it 'can' be time consuming but that's only if your not taking advantage of the entire space they give you to use! I made that mistake, only using small sections, in the beginning and even though I loved the results it was too time consuming. After using it about 4 times I've mastered cutting the time down a lot. Just do big sections and separate with your fingers!" — Burke "OK so I found out about this life changing device on TikTok. I've always wanted these kind of beach wave curls but no matter what I did or what I tried, my hair would never look how I wanted. Well, let me tell you, this thang does exactly what it should. It is seriously the best hair tool ever, so if you're looking for the absolute perfect beach waves, then do yourself a favor and just get it." — Rachael Get it from Amazon for $22.90+ (available in two colors). 23. A Bolden Skin-Brighting toner to help banish dark spots, breakouts, and enlarged pores before your very eyes. It's also super simple to add to your routine: Just swipe some on with a cotton pad after cleansing, then let the witch hazel (no pun intended! 🧙♀️), niacinamide, and licorice root work their magic while you move on to the other steps in your routine. Promising review: "I have oily skin and honestly have never used toner until now. About a month ago I started to break out so I decided to use it after washing my face. The results have been kind of amazing." — Jasmine Bolden is a Black-owned, woman-owned small business. Get it from Amazon for $22.49. 24. A pomade hair wax stick so you can get your hair smooth and slicked back before you throw on your witch hat. It'll be a major timesaver on those days when you want to smooth down flyaways, cowlicks, or set baby hairs into place. Just swipe it over any targeted areas you want to smooth, and it'll provide some seriously strong hold without any sticky residue. Promising reviews:"I saw this on YouTube and immediately wanted to try it. I have curly hair which I love but sometimes I just want to put it in a ponytail and go on with my day. This is a time saver for all those little hairs that tend to stick up or don't want to stay in place. I'm not a fan of hairspray, and this even smells nice. I believe it's a light coconut smell. Overall satisfied, and you don't need to use much. I took it with me on vacation, and it saved me time in the evening from having to deal with bad hair days." — Blanca Perez Get it from Amazon for $7.99 (also available in multipacks). 25. A creamy E.l.f. color corrector to help counteract redness, dark circles, and any other hyperpigmentation you're looking to camouflage. Reviewers especially love the green for neutralizing redness before applying foundation and concealer. There's even a green shade that can help neutralize redness — or act as a simple spot concealer if you're Elphaba. The yellow shade works to brighten dullness in fair to medium skin tones, the peach shade masks dark spots in fair to medium skin tones, the orange shade masks dark spots in deep skin tons, green neutralizes redness for all skin tones, and blue can be mixed with foundation to offset overly warm tones. See it in action on TikTok. Promising review: "So I was in a car wreck on the third of June 2024, and in the first picture [above], you can see a lot of the markings that are on my face. I just got this concealer in the mail today, and not a moment too soon, because I have an important Zoom meeting. You want to talk about coverage!!!! Now, purple is a really hard color to cover, but this product did it, and I took a picture [above] just to show how well! I am super impressed. Plus, the price point is amazing, and it's just as effective as any high-end product. It went on silky smooth! Thank you, E.l.f. cosmetics, you saved me!" — Jessica Get it from Amazon for $4 (available in five shades). 26. NYX's extreme hold eyebrow gel that'll place a freezing spell on your brows for a whopping 16 hours. Unlike the other countless brow gels collecting dust in your makeup drawer, this one is designed to dry down without a sticky finish — and it won't flake throughout the day! Promising review: "I would use hair spray to hold my eyebrows and throughout the day I would sweat through it and it wouldn't last. I tried this because the price was great and I'm glad I did. This product is awesome. I've had it on my brows for a nine-hour shift and they are still in place! It doesn't dry and get flakey, nor does it feel uncomfortable on the skin. Lastly, I use brow powder and this does NOT affect the look of the powder nor does it smudge it. I will FOREVER buy this product." — Shelby Get it from Amazon for $9.49+ (available in five shades). 27. TruSkin Naturals vitamin C serum to give you that coveted ✨ glowy but not greasy ✨ look that'll have you feeling like a Winx fairy. It's packed with vitamins C and E and botanical hyaluronic acid to help fade dark spots and add a radiant sheen to your skin. It has 94,000+ rave ratings, with many reviewers saying it instantly brightens and absorbs quickly. This serum is vegan and cruelty-free. Promising review: " Best vitamin C serum I've used. Including the dermatologist office and department store brands. Takes very little product to cover face, neck, chest. After the second bottle, twice daily use, my jawline tightened, and smile lines plumped. My skin feels and looks softer. Foundation smoother. Their customer service is top-notch. I've never had a single problem. Good product. The price is incredible! I hope everyone else has the same experience. (And...I have age 50+ skin complete with effects of sunbathing before we knew it was deadly)." — Love My Lab Get it from Amazon for $21.97+ (available in two sizes). 28. A root touchup powder you can pat on like magic dust so you can stretch the time between salon appointments when you're much too busy trying to overthrow an evil wizard. Just use the attached sponge to pick up some powder and rub it directly on any grays, or use it on your hairline to create a fuller appearance. It'll become one of your new beauty lifesavers. Although, gray hair is honestly pretty fierce, so feel free to let those silvery strands shine! Check it out in action on TikTok here! Promising reviews: "This product is awesome. Covers the grays/roots. Stays on all day. Also, if you have thin hair, it will fill in the spots nicely. Comes with a sponge that you unscrew off the bottom. This will last a very long time. This is much easier to use than the spray that doesn't always get the right spots and tends to get on your clothes. A good selection of colors. Great price. Will re-order when the time comes." — Amazon Customer "LOVE! so easy to use and perfect for helping my thinned hairline from postpartum hair loss. I tried a more expensive brand and liked this one more. Definitely recommend it for helping the hairline look fuller. I toss it in my makeup bag and apply quickly ." — Catie B. Get it from Amazon for $17.95 (available in two sizes and 14 colors). 29. A waterproof eyeliner stamp to help your eyes take flight with a perfectly stamped wing — and be a lifesaver for all my fellow peeps with shaky hands. You can use the curved wing side to effortlessly apply liner to the outer corner of your eye, then flip over to the regular fine tip to define the rest of the eye. Amazon, Promising review:"This eyeliner is worth the buy, do it now!!! It is very easy to apply, and once it is on, it stays in place unless you wipe it off. I love, love, love this eyeliner. — Catrinna F. The Flick Stick comes from New Zealand-based brand and small biz Lovoir Beauty. Get it from Amazon for $14.98 (available in three sizes and a combo pack). 31. E.l.f.'s Halo Glow Liquid Filter to provide a glowy, lit-from-within look that can only be explained as witchcraft. This can be used in so many ways: apply it to your high points like a highlighter, mix with your foundation or moisturizer for an all-over glow, or get wild and slather it all over for the ultimate shine. It's formulated with hyaluronic acid and squalane for a boost of hydration! Promising reviews: "This stuff is so legit I've gone through three bottles. Adds the perfect glow to your skin! Sometimes I use it under foundation and sometimes I use it solo with a bit of concealer. I will never not repurchase it for the price and how beautifully it sits on the skin. This stuff is viral for a reason!!" — mapagill "If you like Charlotte Tilbury, flawless filter this is leaps and bounds better! Just buy it. The coverage is better, [it] makes my skin have the most amazing natural glow! The colors run with a more warm/yellow undertone which worked great for me! Spend a fraction of the price and just get it, you will be happy you did!" — Amazonreview Get it from Amazon for $12.79+ (available in 12 shades). 32. A bottle of sulfate-free biotin shampoo that 34,000+ reviewers swear by. Biotin can help provide a fuller appearance to your strands, while rosemary and coconut oil are known to nourish and moisturize the scalp. Did Professor Snape whip this concoction up?!! Maybe that's why his is so long and full of secrets... Check out a TikTok of the biotin shampoo in action. Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic. Promising reviews:"I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn't make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." — Diane J. Huff "This shampoo is like NOTHING I've ever tried in the past. The way my 4c hair comes out after using this is INCREDIBLE. Soft, easy to comb, and super manageable. I've been using it for two years!" — Jae Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Get it from Amazon for $13.95+ (available in three scents and three sizes). 33. John Frieda Frizz Ease Dream Curls Air Dry Waves Styling Foam for anyone in the market for a magic spell to define their curls without spending a ton of extra time. Just scrunch this through wet hair and then air-dry your way to perfectly wavy strands. Reviewers with straighter hair types say the foam helps add voluminous waves to their hair, while those with thicker, wavier hair types say this helps add a bit more definition and shine. Promising review: "Love this stuff when I let my hair air dry! Keeps it from going frizzy. I use a lot of John Frieda products!" — JoAnn Get it from Amazon for $8.95. 34. An exfoliating lip scrub so you can banish dead skin to Azkaban where it belongs. The sugar granules will help buff away any crusty flakes, and the kukui oil will leave behind a touch of moisture. Promising review: "I usually suffer from chapped lips in the winter, to begin with, but now having braces makes it 100x worse. I have tried all kinds of different lip balms and moisturizers, and nothing was helping. I have used this product once (and followed up with their lip treatment), and the dryness and peeling are gone. I wish I had tried this a lot sooner. It would have saved me from weeks of dryness and soreness!"— Kathleen M. Hanalei is a small business based in Hawaii. Get it from Amazon for $17.80. 35. A deeply conditioning Tgin hair mask with castor oil and biotin to help promote hair growth and papaya to reduce shedding. You can leave it on for up to an hour for maximum results, so go ahead and throw on a sheet mask and start studying your flying broom permit. The mask is designed to work for both low-porosity and high-porosity hair types, so it's a great choice for anyone experiencing breakage and dryness. Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic. Promising review:"My scalp felt invigorated after applying. I left the masque on overnight, and when I rinsed the next morning, my scalp felt refreshed and clean. I actually think this product also aided in elongating my curls. Hair looks hydrated as well! I plan to use it every two weeks." — Dawn M. Tgin (aka Thank God It's Natural) is a Black woman-owned business in Chicago. Get it from Amazon for $17.99. Actual footage of these products being made: Viacom Productions / ABC/Paramount Television/Hartbreak Films Reviews here have been edited for length and/or clarity.


Buzz Feed
21-02-2025
- Buzz Feed
25 Products If Your Hair Is In Its Glow Up Era
We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page. Stop neglecting your locks. They're begging for attention. 1. A reparative Ouai hair treatment mask because your dry, color-treated, and damaged hair could use a glow-up. This formula contains shea butter, hydrolyzed keratin, and proteins that will work together to help hydrate and soften your hair. Plus, it's free of parabens and phthalates! Promising review:"Love this hair mask. My hair is recently processed and a little frazzled. This mask made it soft and touchable, and the scent is heavenly! It smells like high-end perfume, though much more subtle. I have used it both as rinse-out and as leave-in." — Mary Anne Mong Get it from Amazon for $38 (available in two formulas). 2. Or an inexpensive in-shower K-beauty hair protein treatment for conditioning and repairing dry, damaged, and over-processed hair in just 5–20 minutes. TBH I'm already obsessed with your hair evolution! Promising review:"As someone who frequently colors and bleaches my hair, I've tried various repair treatments, including Olaplex, K18, and Boldplex. While all of them have improved my hair's quality, this protein treatment stands out as my favorite. The results are impressive—my hair feels repaired, with improved texture and shine, especially after chemical treatments. If you're looking for an affordable alternative for high-end brands like Olaplex or K18, this is definitely worth trying." — One Woman Says Get it from Amazon for $7.76. 3. A delightfully scented foaming mousse formulated with coconut and shea oils that'll help to hydrate hair, define curls, and combat frizz. It's also a great mousse to use atop natural protective styles like knotless braids. Promising review: "Possibly better than Deva Curl foam mousse, and I can buy six of these for the price of one Deva Curl. This stuff is awesome. I have type 2c curly hair that, without mass product, gets like Krusty the Clown frizzy. I've loosely been following curly girl routines, sulfate/paraben/yada-yada free shampoo and conditioner, curly girl microfiber towel, satin pillowcase, the whole nine yards. I usually have to put serum, mousse, and sometimes hairspray in it to make it look decent, but then it's all crunchy. I used this stuff on my damp hair and let it air dry, and my hair looked so nice, and it was soft, too, not crunchy. I actually had some nice curls form. So if you're at the end of your rope with your unruly hair, give this stuff a try, and if it doesn't work for you, it was only $4, not $24." — MrsT 111111 Get it from Amazon for $3.98. 4. Or a curly hair John Frieda air dry styling foam if you're avoiding heat but still want perfect ringlets. This smooth and non-sticky foam will help grant your wish while also creating a barrier around each curl so they stay in perfect shape. Promising reviews:"I have tried numerous products on my daughter's curly hair, and this is the first one that really seems to work!! It tames the frizz without leaving it crunchy." — Abbey "I love that this product does not weigh down my hair. I put this product in my hair and there's no blow-drying needed. My hair is not sticky or crunchy. I totally recommend this product. Natural curls with no frizz" — 1Kittydog Get it from Amazon for $9.39. 5. A Briogeo micro-exfoliating shampoo formulated with charcoal and coconut oil. Reviewers rave about this hair care essential because it helps their scalp feel clean and effectively removes dandruff. Amazon Promising review:"So for almost 2 years, my scalp was going through it and was always dry, creating pretty big and noticeable flakes. I had a great hair routine before and started exploring shampoo/conditioner brands and dandruff shampoo products. After giving these products time, nothing changed. I was hopeless. A friend recommended this shampoo to me. OH MY GOD. After two washes, it's a massive difference. Barely any flakes, probably even nonexistent. Highly recommend this product." — Briana Torres Get it from Amazon for $15+ (available in three sizes). 6. Or a clean and vegan shampoo since it was made with all hair types and sensitive skin in mind. If your goal is smoother hair with less frizz, and if you love a good lather, this sulfate-free shampoo is prolly for you! Seen is a small business created by Dr. Iris Rubin, who realized that haircare is an essential part of skincare. This woman-owned haircare business creates non-comedogenic products. Promising review:"I bought this product because my scalp was constantly itchy and dry. I have tried various dry scalp shampoos, dandruff shampoos, and coal tar products, hoping to find relief, but nothing worked. After a week of use, my skin feels relieved; not only is the itchiness gone, but my skin is no longer white and chalky. An added benefit is my hair feels so soft, and I seem to be losing less hair." — Lee Pilkington Get it from Seen on Amazon for $29 (available in two scents). 7. A hassle-free interlocking tool that'll help you maintain your gorgeous locs. This flexible and non-slip tool automatically adjusts to fit the size of your locs, so it's super easy to use! Amazon, Promising review: " I went from paying $165 and up per retightening to no longer having maintenance costs. If you have locs, this is a must, even if it's only used between appointments to freshen up your edges. It comes in a nice case and pouch, so between those two, I have not lost the tiny item yet. For me, this literally never happens because most small items I own are lost before I blink. Virtually pain-free compared to the sisterlock tool — because of its smooth coating, it glides easily through your locks. It is large enough to hold comfortably for hours because I am slow, and the instructions are easy to understand. I have small to medium sister locks and could not be happier with the new freedom I have." — Kiara Hepburn Get it from Amazon for $17.99. 8. A bottle of Fanola purple shampoo to help brighten your hair without spending $$$ on a trip to the salon. It tones down pesky, brassy hues so your hair's color is more even. Just don't use it for more than three minutes (once a week), because then your hair will turn lavender (unless you're into that, which some reviewers are!!!). "It tones my blonde very well and IMO is a bit better than Olaplex's purple shampoo. I've tried others and always go back to this." — Katie For more info, check out our Fanola No Yellow deep dive. Get it from Amazon for $12.25+ (available in two sizes). 9. An eight-second L'Oréal lamellar rinse-out treatment for shinier, healthier, and silkier hair in, well, eight seconds. No need to wait 10 long minutes to rinse your hair out. This treatment targets damaged areas to help give you smooth and shiny hair that's easier to style. Use this two to three times per week after shampooing your hair, and remember not to use it on your scalp. This treatment is just for the length of your hair. Promising review:"I don't usually do reviews on products, but for this one, I absolutely have to. I have 3c-type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn't take her seriously because of the simple fact that we have two completely different hair textures. I never would've thought this brand would work on my hair. I have always used ethnic hair products and stayed away from brands such as this one. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen. Thank you so much!! ♥️" — Theressa Hailey Get it from Amazon for $10.97. 10. A bottle of dandruff shampoo made with ketoconazole to help relieve and control flaking, scaling, and itching caused by dandruff. If you're so scared of shedding dandruff that you haven't worn a black top in forever, you need to try this shampoo. Read more about ketoconazole shampoo at Cleveland Clinic. Promising review:"If I could give this product more than 5 stars, then I would!! My husband has suffered from extreme dandruff/Psoriasis for years to the point that he would pick constantly at his scalp. I would be able to visually see large sores and peeling skin chunks constantly, no matter what shampoo/treatment he would use. I found this product by chance and told my husband about it, who was willing to give it a chance (he'd more than given up on finding a solution to his problem at this point). After two shampoos he said that he absolutely noticed a difference and did not feel that he had to scratch his scalp. His sores healed within a week, and now he has a clean, itch- and flake-free scalp! This stuff worked absolute wonders for us, and I would recommend it to anyone with slight dandruff issues to extreme psoriasis conditions!" — Tabitha C. Get it from Amazon for $14.79. 11. A non-greasy 10-in-1 leave-in spray that conditions, detangles, and protects against heat. Basically it's a miracle in a bottle. If you're on the lookout for something to help prevent breakage that'll also leave you with a healthy-looking sheen, this is the hair treatment for you. Mane Club is a small haircare business making cruelty-free and vegan products. BuzzFeed editor Elizabeth Lilly loves this spray: "I have a very thick head of naturally curly hair and have put it through just about everything, including all kinds of hot tools, at-home dye kits, the gamut of shampoo and conditioner types, basically every dry shampoo and hair oil in existence, and just about anything else to try for a story for you dear readers. Lots of products have either straight-up failed, been meh enough for me not to recommend, or fantastic but so costly that I feel guilty recommending them. Basically, a lot of stuff ends up in the trash or pawned off on my (grateful) friends when it isn't a fit for me. But THIS STUFF. This stuff has become my go-to for spraying on my wet hair and then blow-drying. Normally I'd apply a heat protector and an oil treatment or leave-in conditioner before blow drying. But this 10-in-1 treatment takes the cake! Most of the time when I use it, I don't even need to finish off my hair with hair oil (I've been doing that as an essential hair step for years now). It's really that good! Here, I have freshly blow-dried hair with just this post-shower using this Amika blow-dryer brush. This brush is fantastic on its own but this spray-on treatment has more or less doubled this brush's effectiveness. My hair comes out feeling softer, looking shinier and healthier, and stays looking good for days — which is especially great news because I wash my hair about every four days. 'Tis time for me to unload a bunch of hair products I now no longer need to my friends." 12. Or a 5-in-1 Elizabeth Mott leave-in hair primer and heat protectant because your flat iron is your hair's best friend and number one nemesis. Comprised of eight herbal extracts, this multi-tasking formula repairs, smooths, and polishes hair. Plus, some reviewers say this helps with humidity-induced frizz as well as dealing with tangles! Amazon Promising review:"I've tried various hair products, but this has quickly become a staple. This leave-in treatment is lightweight and doesn't leave any greasy residue, which is a major win for anyone looking to avoid buildup. I noticed a visible difference after just one use — my hair felt softer, looked shinier, and was significantly easier to manage. It also seems to cut down on frizz, which is a lifesaver in humid weather. It pairs well with my styling tools, protecting my hair from heat and helping my style last longer. This product feels like a professional treatment without the salon price. Definitely a new must-have in my hair care lineup!" — Tracy Get it from Amazon for $16.99. 13. A Revlon hot air brush for drying, styling, AND adding volume to your hair in one fell swoop! With this oval brush, you can say goodbye to tangles and frizz. And there's no need to go to the salon for a "proper" blowout when you've got this at home! Have coilier hair? This paddle brush might work better for you! Promising review:"I have a headful of thick, wavy, shoulder-length hair. I sometimes wear it curly, but when I want it smooth, this tool is a huge time saver. I used to have to section my hair and spend a half hour or more flat ironing it. I still section it a little, but I can go from a big mop of mess to a sleek flip in very little time. I just spritz my hair and go to work. I have arthritis, and it is a big bonus that the handle is big, so I don't have to use a pinch grip to hold it. I also have shoulder pain, and the less time I can spend with my arms over my head, the better. This tool is worth every penny." — Anonymous Get it from Amazon for $32.99+ (available in three colors). 14. A set of satin pillowcases so you can protect your hair (and skin) from the abrasiveness of cotton pillowcases. Its luxurious silkiness will also make you feel like the royalty you are. 👑 Amazon Promising review:"My mom started me with satin cases as a teenager. I'm 77 and have no wrinkles except when I smile. It doesn't tug your face, and it's also good for maintaining your hairstyle. I bought some for my 8-year-old niece because her hair is so tangled in the mornings!" — Margie Todd Get a set of two from Amazon for $7.99+ (available in five sizes and 35 colors). 15. An anti-frizz OGX curl-defining cream made with argan oil if you're looking to give your hair volume, shine, and bounce! And it'll keep your hair soft (no crunch here) and brushable while giving you long-lasting curls! Perfect for use with a diffuser to get that va-va-voom volume. Plus, it's sulfate- and paraben-free! Promising review:"I've been using this for a while, and a lot of people ask what I use for my curls. I highly recommend it. For reference, I have average/thin hair with 3a-style curls. This curl cream doesn't make my curls look greasy and doesn't weigh down my hair." — M.R. Get it from Amazon for $7.97. 16. A multipurpose honey-infused hair oil that can moisturize and soften hair, tame frizz and flyaways, and rebuild and repair dry hair. It's designed for all hair types and textures, so if you're looking for a shine that'll rival the sun's, you need to try this! Sephora Promising review: "I use this product every single day, and I love it so much. As someone with frizzy hair, this is a lifesaver. It leaves your hair soft and shiny. It also has a very pleasant honey scent that makes your hair smell better!" — Cbear205 Get it from Amazon for $46 or Sephora for $25. 17. An argan oil hair mask to help heal and hydrate dry and damaged hair. This sulfate- and paraben-free treatment will help wash away excess oils and dirt and restore your hair's shine. Get salon-quality hair in as little as five minutes! Promising review: "Absolute game-changer. My curls had absolutely no life in them, and now my curls are forming ringlets again. Before, whenever I wore my hair curly, I used so much product to make it look the way it does now. But now, all I do is put this in while I shower and then put oil in my hair when I get out, and then I'm done. My hair has never looked or felt better." — Morgan Get it from Amazon for $14.99. 18. A Sol de Janeiro hair and body fragrance mist whose notes of pistachio, salted caramel, and vanilla will have you (and those close enough to you to smell you) reminiscing about a Brazilian beach — even if you've never been to Brazil. Promising review:"It smells fresh and clean. Exactly what I was looking for. I bought some expensive Dolce perfume, but this body mist is stepping on necks. TRUST ME. No need to layer this scent unless you want to." — Noel Get it from Amazon for $25 (available in two sizes and seven scents). 19. A heatless curling set for getting overnight curls and luscious waves without the threat of heat damage! Promising review:"This fully took over my curling iron. I find no point in curling my thick hair when I can spend five minutes the night before twisting it around this wand. It's easy, sleeping isn't impossible, and I wear it all the way until I walk into work. I keep hairspray in my car. And I get compliments daily." — Carly Marie Get it from Amazon for $15.98+ (available in 10 colors). 20. And if you're not scared of heat, a rotating ceramic hair curler — just insert a section of your hair into the curler's chamber and let it work its magic! Getting the perfect ringlet just got easier. Promising review: "I have really coarse, thick curly hair that never wants to take a curl. This worked so well and the curls last most of the night even without hairspray. It is so easy to use and pretty quick. My arms didn't get tired and my hands didn't get burned. Absolutely love." — Krystin Hawkins Get it from Amazon for $72.89+ (available in four colors). 21. A nourishing, 3-in-1 Dae dragonfruit styling cream that'll define curls, prep blowouts, and smooth styled hair. Rich in antioxidants and moisture-locking enzymes, this hydrating formula will also help control frizz and shine. Basically, you can't really have a bad hair day with this magical cream! Dae is a small business that specializes in haircare and styling products. Promising review:"This is the second time I've bought this product. It might seem pricey, but honestly, it's not. I used it every day for my slicked-back ponytail, and it lasted me a long, long time. It smells amazing. It holds really well without making your hair feel crusty or greasy. It actually feels natural and soft." — Pedro ramos Get it from Dae on Amazon for $30. 22. A lightweight Pattern (by Tracee Ellis Ross) leave-in conditioner whose blend of oils, aloe, biotin, and honey makes for a magical formula. It'll not only help detangle your hair but also prevent frizz and define your curls. And if you thought it was done, it'll also seal in moisture to keep your hair hydrated! Promising review:"Never has my hair so loved a leave-in conditioner! Excellent for after washing as well as for styling days after. Excellent slip and curl definition." — OrchidsInBloom Get it from Amazon for $12+ (available in three sizes). 23. An Arctic Fox semi-permanent hair dye to achieve out-of-this-world coloring sure to make you stand out from the crowd. This vegan formula is gentle enough for frequent use and even conditions your hair as it colors it! Promising review: "Love it! The product smells fantastic and is easy to apply. I have fairly long hair and one bottle was more than enough. I had previously balayaged my hair about six months ago and the color took very well to the highlights we put in. It came out darker where my natural brown is and much brighter (pinkish burgundy) where it was previously bleached." — Rebecca Get it from Amazon for $13.99+ (available in 2 sizes and 33 colors). 24. A shower-friendly detangling brush — its flexible bristles will gently loosen knots, potentially preventing breakage or other damage. This Wet Brush can handle all hair types and even has a hook handle so you can hang it in your shower when you're done. 25. A super-strong large hair claw clip whose curve and grip are made to handle all hair types and textures. Got big hair? That's no problem for this cutie patootie! Amazon Teleties is a small business! Promising review:"I have very, very thick hair, and most clips are too flimsy. This one is very well made, I love that it has extra teeth, and it holds all my hair extremely well. Love the color and the style!" — Amazon Customer Get it from Teleties on Amazon for $14.99 (available in three styles). You when people ask if you've done something new to your hair.