Pick n Pay and Feed the Nation collaborate to make a difference
As South Africa braces for a chilly winter, Pick n Pay is encouraging its customers to lend a helping hand to vulnerable communities through its Soup for South Africa initiative.
The initiative, which has been rolled out across all Pick n Pay Hypermarket stores nationwide, launched five years ago in partnership with Feed the Nation Foundation and will run from May 19 to June 29. The initiative is a lifeline for South Africans battling with food insecurity during the cold winter season.
Read more: Pick n Pay launches 100% reusable bag
'As winter sets in, the need for food support grows significantly, especially in vulnerable communities,' said Deirdre Mullins, national CSI manager at Pick n Pay.
How it works:
Purchase any quantity of Pick n Pay soup at a cost of R5 per packet,
Swipe your Smart Shopper card, and
Donate the soup at a designated trailer at the store's entrance.
According to Mullins, the initiative is a crucial step in restoring the dignity of food-insecure individuals.
Also read: Pick n Pay Northgate closed temporarily due to Covid-19 fears
'At Feed the Nation Foundation, we're proud to stand alongside our customers and partners to help meet this increased demand. Together, we're not only providing nourishment but also hope and dignity to those who need it most.'
Once the donations have been received, they will be distributed to schools.
'75% of the donated soup will be distributed to 2 675 primary schools through the Pick n Pay School Club, while the remaining 25% will be allocated to local civil society organisations selected by each hypermarket,' said the retailer in a statement.
The initiative is the foundation's latest effort to combat hunger since its inception in 2020. What started out as an emergency response to food insecurity brought on by Covid-19 has grown into a powerful movement, with the foundation having provided over 45 million food parcels to vulnerable communities.
To make the process even more rewarding, every donation will be entered into a draw where one person will walk away with the trailer.
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Related article: A grand opening for Pick n Pay
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