In South Korea, fans celebrate end of military service for K-pop's BTS
Every hour, this ritual set the pace for the BTS Festa 2025, a marketing event at Kintex, South Korea's largest exhibition center, in Goyang, northwest of Seoul, on June 13 and 14. The event also marked the group's 12 th anniversary and followed the successive discharges of four members on June 10 and 11, while the last member was released on June 21. Two others had already completed their service in 2024.
To mark their return, a multitude of interactive booths featuring the boy band awaited fans: augmented reality photo ops, pre-recorded voice messages from the members, spaces dedicated to each idol's personal items and even a wall mural to color. In the evening, the luckiest were able to attend a concert by J-Hope, the group's iconic dancer, marking the end of his first world solo tour.
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7 days ago
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Fashion Network
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Fashion Network
30-07-2025
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Champion launches global campaign featuring The Kid Laroi and Romeo Beckham
American athletic and lifestyle brand Champion has launched its latest brand campaign that celebrates a diverse lineup of tastemakers redefining what it means to be a modern champion. Dubbed 'Champions for Champion', the campaign introduces a lineup of influential voices across sport, style, music, and advocacy. It features global music sensation The Kid Laroi, Olympic gold medalist and mental health advocate Aly Raisman, fashion-forward athlete Romeo Beckham, and martial arts prodigy Rayna Vallandingham. They're joined by Colombian actor-musician Juan Palau, K-pop choreographer Lia Kim, freestyle skier and activist Gus Kenworthy, and reality competition winner and rare disease fundraiser Jeffrey Randall Allen. The campaign captures each talent in authentic settings tied to their passions and personal journeys. Shot in major cities around the world, the visuals blend fashion, sport, and cultural purpose, hallmarks of Champion's aesthetic and ethos. 'Champion's identity is rooted in cultural leadership,' said Stefani Fleurant, EVP, marketing, sport & lifestyle at Authentic, the brand's owner. 'By partnering with talent who are redefining excellence in their fields, we're reinforcing our commitment to inspiring a worldwide community that is united by creativity, confidence, and the Champion spirit.' The campaign will be unveiled through paid media, impactful out-of-home advertising, and across Champion's owned digital and social platforms, and will be prominently featured at major global retailers. Content will include exclusive interviews, behind-the-scenes footage, and limited-edition product drops.
