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French Billionaire Families Team Up in Cycling Sponsorship Deal

French Billionaire Families Team Up in Cycling Sponsorship Deal

Bloomberg4 days ago
French shipping tycoon Rodolphe Saade has agreed to co-sponsor the country's biggest cycling team in a move aimed at raising the profile of his billionaire family's transport and media empire.
The Saade clan's CMA CGM SA will provide financial backing to a team that's set to be taken over later this year by retail giant Decathlon, which is controlled by another of France's wealthiest families, the Mulliez.
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