Isha Ambani reveals why Mukesh Ambani decided to buy popular refrigerator brand Kelvinator
In a statement, the company said the acquisition shows its strong commitment to transforming the consumer durables landscape in India by offering greater value and a wider range of choices to consumers across the country. Reliance Retail Acquires Kelvinator
Kelvinator is known for its innovation for over a century and electric refrigeration for home use globally. In India it is famous for its technology, performance, quality, and exceptional value.
This acquisition is also part of Reliance Retail's vision of democratising living. By integrating Kelvinator's legacy with Reliance Retail's network, the company will grab more consumers. It can also expand the premium home appliances market across India. This will provide high-quality products accessible to every Indian household.
The company stated that with Kelvinator now firmly integrated into its formidable ecosystem, Reliance Retail is strategically positioned to accelerate category growth, deepen consumer engagement, and unlock substantial long-term opportunities within India's dynamic consumer durables market. Isha M Ambani On New Acquisition
'Our mission has always been to serve the diverse needs of every Indian by making technology accessible, meaningful, and future-ready,' stated Isha M Ambani, Executive Director, Reliance Retail Ventures Limited (RRVL). 'The acquisition of Kelvinator marks a pivotal moment, enabling us to significantly broaden our offering of trusted global innovations to Indian consumers. This is powerfully supported by our unmatched scale, comprehensive service capabilities, and market-leading distribution network.'
RRVL, through its subsidiaries and affiliates, operates an integrated omni-channel network of 19,340 stores and digital commerce platforms across Grocery, Consumer Electronics, Fashion & Lifestyle and Pharma consumption baskets, and has partnered with over 3 million merchants through its New Commerce initiative.
(With Input ANI)
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