Selena Gomez leaned on her future husband Benny Blanco to come up with a brand-new Oreo flavor
Selena Gomez is celebrating her Mexican-American heritage with her new signature Oreo.
The singer and actress, 32, who is reportedly having some financial problems at her Wondermind startup, said she got plenty of help from her fiancé Benny Blanco, 37, in getting it just right.
'Benny was definitely around for some of the tasting! He loves the final result, too!,' the Billboard Music Award winner told People.
The Only Murders in the Building star turned to a favorite childhood drink, horchata, which is a favorite treat in Mexico and other Latino countries, to create the new, limited edition flavor.
Sandwiched between the two chocolate-cinnamon flavored wafers is a layer of chocolate-cinnamon cream and a layer of sweetened condensed milk cream designed to recreate the flavor of the beloved treat made from milk, ground rice and cinnamon.
'Even if you've never had horchata it was my goal to ignite a sense of familiarity when someone takes a bite,' the Sunset Boulevard singer explained.
'Growing up, horchata was one of those comforting things for me,' she told the outlet.
'Some of my favorite childhood memories involve drinking horchata with my family — it was one of my favorite drinks. I really wanted to bottle up that memory and share it through this cookie.'
And if fans are undecided on whether to eat the cookies solo or with a glass of milk, the Magic singer said 'trust me, it tastes even better dipped in milk. That really brings all the flavors together.'
A quick ad for the new treat shared on social media Tuesday by Gomez and Lopez already has fans drooling.
'I'm super excited/geeked out to share that I'm collaborating with @oreo! I'm so grateful for the chance to create my very own flavor. The signature chocolate and cinnamon creme cookies hit shelves 6/9.'
Your support means the world to me, and I can't wait for everyone to try it! Wishing you all a wonderful week ahead.
'sooo proud of you!!! chocolate and cinnamon are just your things i'll just imagine how good they taste while streaming your songs,' wrote a fan.
The Selena + Chef star said she took this project seriously.
'Going back and forth getting the just flavors just right, not too much cinnamon but not too little condensed milk. I wanted it to be perfect.'
Proceeds from the sale of Gomez's cookies, which include personalized wafers that include her signature, music notes, and a 'Selenator' version, will fund her non-profit Rare Impact Fund, which connects young people to mental health resources.
'For me, this is the most important part of partnering with Oreo,' she said.
The goal the collaboration is to will help the Rare Impact Fund reach its goal of raising $100 million.
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