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Iowa basketball tickets scanned data displays fan disinterest

Iowa basketball tickets scanned data displays fan disinterest

Yahoo12-03-2025

Following a rather disappointing 2024-25 regular season for Iowa basketball (16-15, 7-13 Big Ten), the ticket scanned data gathered from the program's 19 games played at Carver-Hawkeye Arena showcases a concerning trend regarding overall fan turnout.
According to data obtained by The Gazette via an open records request, Fran McCaffery's program averaged just 5,045 tickets scanned in its 18 regular season games and one exhibition game inside Carver during the 2024-25 campaign.
With Carver-Hawkeye Arena holding a capacity of 14,998, this scanned ticket average makes up only 33.6% of the total available seats.
What makes this data even more alarming is that those figures are down 12.1 percent from 2023-24, when Iowa men's basketball averaged 5,742 tickets scanned per game, equating to 38.3 percent of the arena's capacity.
The average for Iowa's 10 Big Ten home games was 5,710 tickets scanned, equating to 38.1 percent of Carver-Hawkeye Arena's capacity. The day of the week in this metric was a major factor as Iowa averaged 8,172 tickets scanned during its three Big Ten home games on Saturdays versus 4,655 on all other days during conference play.
Only four games—Dec. 12 against Iowa State (10,696), Feb. 8 against Wisconsin (8,929), Jan. 11 against Indiana (7,905) and Feb. 22 against Washington (7,683)—had more than 7,000 tickets scanned.
With this glaring metric, a key differentiator must be explained regarding the difference between listed attendance and tickets scanned.
While Iowa's officially listed attendance was 9,161 fans per game, tickets scanned data measures how many fans actually entered the arena on a given night rather than how many tickets were sold.
'There's work to do certainly,' deputy athletics director Matt Henderson said regarding student engagement during the university's Presidential Committee on Athletics meeting in February. 'We're not afraid to admit that we got to do some work and roll up our sleeves and figure it out. Because you can see when they're there, what the environment's like.'
While the on-court product was not as desirable for fans this season, Iowa hopes their incoming talent, mixed with the current roster talents, can reinvigorate fan interest next fall.
Contact/Follow us @HawkeyesWire on X and like our page on Facebook to follow ongoing coverage of Iowa news, notes, and opinions. Follow Scout on X: @SpringgateNews
This article originally appeared on Hawkeyes Wire: Iowa basketball tickets scanned data displays fan disinterest

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