Apple Eyes F1 Streaming Rights In US$150 Million US Bid
Reuters reported that the bid puts Apple in pole position to secure the coveted rights, as current broadcaster ESPN, a division of Walt Disney Co, is not expected to match or exceed the offer. ESPN's contract runs through the end of this season, but its exclusivity window to renew has expired.
If successful, the deal would significantly expand Apple's growing presence in live sports, following its recent push into Major League Soccer and Major League Baseball. It also comes on the heels of Apple's F1-themed film, 'F1: The Movie' starring Brad Pitt, which has grossed over US$300 million globally as of July 11, according to Box Office Mojo.
Neither Apple, F1 nor parent company Liberty Media have commented on the report.
The potential acquisition underscores Apple's ambition to elevate Apple TV+ as a destination for premium sports content and attract a broader global audience, especially as F1's popularity continues to rise in the US.
If finalised, the deal would mark a major shift in how American fans watch F1, moving the world's premier motorsport from traditional cable into Apple's streaming ecosystem. Related
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