Malaysia continues to lead global halal ecosystem
Minister of Entrepreneur and Cooperative Development Datuk Ewon Benedick said halal is not solely about certification but also reflects values of quality, cleanliness, transparency and integrity.
"The Ministry of Entrepreneur and Cooperative Development (KUSKOP) is committed to championing the growth of small and medium enterprises (SMEs) and cooperatives within the halal industry," he said when opening the KUSKOP Halal Success Programme here today.
He said the halal industry is no longer exclusive to Muslims but has evolved into a thriving global economy with a market value of more than US$3 trillion.
Ewon urged entrepreneurs to embrace innovation and step beyond their comfort zones, seizing opportunities not only in the domestic market but also by building brands that can penetrate international markets.
"Make full use of programmes like Halal Success. It is more than just a training initiative. It is a platform opportunity to build the future. Take advantage of the guidance provided, expand your networks, and use this opportunity to build market credibility," he added.
The KUSKOP Halal Success programme offers a comprehensive intervention platform, including technical, business and financing guidance for aspiring halal industry players.
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