Morrisons AXES popular loyalty scheme feature that saved shoppers cash

The Sun

12-05-2025

MORRISONS has stopped two of its popular food offers- leaving customers missing their weekend discounts.
Fish Fridays and Steak Saturdays have for years given customers with More Cards 20% off fish and steak from the stores' Market Street counters.
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But the supermarket recently removed the offers as it says customers wanted value all week-long, not just certain days of the week.
Instead it has now added 125 fish and steak products to its three for £10 offer, which is available all the time, as well as offering other deals on certain dates.
Customers are not happy with the change, with one saying on Morrisons' Facebook page: 'You have finished with 20% off the fish Friday and Steak Saturday not happy.'
Another added: 'Are Morrisons stopping the 20% Fish Fridays and Steak Saturdays?
'Manager last week told me they were stopping it, offers no longer showing on the app!'
Morrisons' fish and meat counters carry the store's 'Market Street' branding, as well as many products sold on the supermarket's shelves.
The retailer recently announced the closure of 70 of its fish and meat counters, which came as a blow to shoppers across the country.
A spokesman said it will continue to offer 'great value' deals, such as its recent discount of a third off Market Street Sirloin Steak over the last May Bank Holiday weekend.
Offers included saving a third on Market Street Rump Steak last weekend (May 9 -11), and a third off Silverside Joint between May 12 and 18.
These deals are available on the shelves, and not from the meat counters.
Savvy ways to save at Morrisons
Morrisons said: 'Market street is an important part of Morrisons and we are working hard to maintain what customers really want, modernising our proposition and maintaining what is in our DNA as a company.'
It's not the only supermarket to have upset shoppers planning their weekend meals.
Fans of Tesco's Finest dine-in meal deal were recently upset to learn the cost had risen from £12 to £15.
Last October, ready-meals fans were angry because M&S hiked its popular Gastropub dine-in deal by 25%, from £12 to £15.
And earlier this year Tesco increased the cost of its deal on ready meals, with the cost of two of its Finest ready meals rising from £7.50 to £8, and more recently to £8.50 with a Clubcard.
Also, the retailer recently made to its loyalty scheme which now allows loyalty card holders the ability to donate their points to charity Marie Curie.
What is Morrisons' More Card scheme?
The loyalty scheme, which was reintroduced in 2023, has proved popular with many shoppers.
It allows customers who have saved 5,000 Points, to receive a £5 Morrisons voucher which can be redeemed on a future shop, in store or online.
It can be used as a physical card or app and customers will be able to earn points on specific products and counters in store and online.
That means you won't earn points on every single item.
Customers can also earn five points for every litre of fuel bought in a Morrisons petrol filling station.
Examples of points you would get based on purchases include:
100 More Points for every five pack of doughnuts (89p)
500 More Points for every £5 spent at the pizza counter
600 More Points for every £6 spent in a Morrisons café
100 More Points for every British BBQ meat pack from the butcher's counter
Once a customer has saved 5,000 points, they will receive a "Morrisons Fiver" which can be redeemed on a future shop.
Shoppers on the loyalty scheme will still be able to get exclusive prices on certain products, including Pringles, Nescafe instant coffee and Cathedral City cheese after the supermarket launched those last October.
Supermarket loyalty schemes - which has one?
MOST UK supermarkets have loyalty schemes so customers can build up points and save money while they shop.
Here we round up what saving programmes you'll find at the big brands.
Iceland: Unlike other stores, you don't collect points with the Iceland Bonus Card. Instead, you load it up with money and Iceland will give you £1 for every £20 you save.
Lidl Plus: Lidl customers don't collect points when they shop, and are instead rewarded with personalised vouchers that gives them money off at the till.
Morrisons: The My Morrisons: Make Good Things Happen replaces the More Card and rewards customers with personalised money off vouchers via the app.
Sainsbury's: While Sainsbury's doesn't have a personal scheme, it does own the Nectar card which can also be used in Argos, eBay and other shops. You need 200 Nectar points to save up £1 to spend on your card. You need to spend at least £1 to get one Nectar point.
Tesco: Tesco Clubcard has over 17million members in the UK alone. You use it each time you shop and build up points that can be turned into vouchers - 150 points gets you a £1.50 voucher. Here you need to spend £1 in Tesco to get one point.
Waitrose: myWaitrose also doesn't allow you to collect points but instead you'll get access to free hot drinks, and discounts off certain brands in store.
They can give away their More Points to the end-of-life charity 1,000 at a time - which is the equivalent of £1.
Loyalty scheme changes at other retailers
Elsewhere, Tesco made a major change to its Clubcard scheme and it's great news for pizza lovers.
Customers can now exchange their points for money off drinks and food at PizzaExpress until the end of April.
Any Clubcard points exchanged for money off at Pizza Express are worth double, so a £1.50 voucher will save you £3.
Sainsbury's also recently made a huge change to its Nectar loyalty scheme for 18 million customers.
The UK's second biggest grocery store has introduced a new security feature on its loyalty card app to prevent points from being stolen.
The free scheme allows customers to earn one Nectar point for every £1 spent at Sainsbury's, both in-store and online.
How to save money on your supermarket shop
THERE are plenty of ways to save on your grocery shop.
You can look out for yellow or red stickers on products, which show when they've been reduced.
If the food is fresh, you'll have to eat it quickly or freeze it for another time.
Making a list should also save you money, as you'll be less likely to make any rash purchases when you get to the supermarket.
Going own brand can be one easy way to save hundreds of pounds a year on your food bills too.
This means ditching "finest" or "luxury" products and instead going for "own" or value" type of lines.
Plenty of supermarkets run wonky veg and fruit schemes where you can get cheap prices if they're misshapen or imperfect.
For example, Lidl runs its Waste Not scheme, offering boxes of 5kg of fruit and vegetables for just £1.50.
If you're on a low income and a parent, you may be able to get up to £442 a year in Healthy Start vouchers to use at the supermarket too.
Plus, many councils offer supermarket vouchers as part of the Household Support Fund.