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‘The Turbulence Is Brutal': Four Shark Tank Businesses on Tariffs

‘The Turbulence Is Brutal': Four Shark Tank Businesses on Tariffs

Bloomberg14-07-2025
For years, it was a winning business model: A startup in the US would have a clever idea for the kind of everyday product that everybody else wished they'd thought of first. The design and innovation were American, but the manufacturing was outsourced to a country with much cheaper production costs, such as China, Mexico or Vietnam.
That model was a feature of many of the businesses that appear on the hit television series Shark Tank, in which entrepreneurs pitch their idea to a panel of potential investors. Landing a spot on the show has been a coveted prize for any small business given the visibility—and sales boost—it typically brings.
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