Amul's high-protein push sparks a hilarious meme fest online: ‘Making India stronger - 10g at a time'
On Saturday, however, Amul's launch of a high-protein kulfi sparked a meme fest on social media. Many consumers were delighted to know they could enjoy a sweet treat while getting a percentage of their daily protein requirement. Others dreamt up all the products where Amul could add protein – with outlandish suggestions ranging from protein cigarettes to protein hair growth serum.
Meme makers used AI to imagine products where Amul could add protein.
'Amul is single-handedly making India fitter, leaner, and stronger - 10g at a time! From a protein-deficient nation to a protein-powered future!' read one post on X, imagining high-protein samosas from Amul.
'Amul protein cigarettes' amused smokers and non-smokers alike
A petition to launch Amul protein vada pav?
People even joked about Amul fixing all of the nation's deficiencies, imagining an Amul hair growth serum for men
Jokes about Amul adding protein in everything found their target audience on X
India faces a serious protein deficiency problem, with multiple surveys highlighting the scale of the crisis. According to the 'Protein Consumption in Diet of Adult Indians: A General Consumer Survey (PRODIGY)' conducted by leading market research firm IMRB, 73% of urban Indian diets are protein deficient, and 9 out of 10 Indians consume inadequate amounts of protein.
Despite the Indian Council of Medical Research (ICMR) recommending a protein intake of 0.8 to 1 gram per kilogram of body weight, the average intake hovers around just 0.6 grams. Economic constraints, carbohydrate-heavy dietary habits, low awareness, and the dominance of vegetarian diets lacking complete proteins all contribute to this deficiency.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Mint
7 minutes ago
- Mint
Indias Apollo Hospitals to double AI investments, beats profit estimate
HYDERABAD (Reuters) -India's Apollo Hospitals Enterprise plans to double its investment in artificial intelligence capabilities over the next two to three years, its CEO said, after the company beat first-quarter profit estimates on higher patient volume. The hospital chain already uses AI tools in diagnosis to read X-rays, scan reports and also in endoscopy - a medical procedure to examine the inside of the body using a camera, CEO Madhu Sasidhar told Reuters on Tuesday. Many large private hospital chains in India, like their western counterparts, are investing in AI capabilities to improve patient diagnosis and decisions related to medical procedures, among others uses. Apollo recently developed technology to read existing scan reports and predict the risk of liver fibrosis in the future, Sasidhar said. "We are also bringing some other new generation agentic AI-type tools," he said. He did not quantify the size of Apollo's existing investment in AI. Apollo, headquartered in the south Indian city of Chennai, partnered with Microsoft earlier this year to develop AI-based tools to be used in healthcare. Some of them are in early stages of testing, Sasidhar said. Indian hospital chains such as Apollo and Manipal have also been increasing their bed count for a larger share of the market, including through acquisitions of smaller hospital operators. Apollo said it is on track to add 4,370 beds over the next 3-4 years through acquisition, new hospitals and expansion of existing facilities. Its overall bed capacity is currently more than 10,000. The company's consolidated net profit rose 41.8% to 4.33 billion rupees ($49.40 million) for April-June, beating estimates of 3.86 billion rupees, according to data compiled by LSEG. While its overall occupancy rate dipped from last year, in-patient volume grew 3% and average revenue per in-patient increased by 9%, according to Apollo. Quarterly total revenue rose 15% to 58.42 billion rupees, beating estimates of 57.44 billion rupees. The company said it expects double-digit revenue growth for the current financial year. ($1 = 87.6520 Indian rupees) (Reporting by Rishika Sadam; Editing by Leroy Leo)
Time of India
an hour ago
- Time of India
7 plants that take care of your mental health naturally
Spending time with plants and gardening can significantly improve your mental health. Studies show that being around greenery helps reduce stress, ease anxiety, and boost mood by releasing feel-good hormones called endorphins. If you're new to gardening, starting with easy-to-care-for plants can make the experience enjoyable and rewarding. Seven beginner-friendly plants like snake plant, spider plant, basil, lavender, mint, money plant, and aloe vera not only add beauty to your home but also promote calmness, improve air quality, and create a soothing environment. These plants are a great way to nurture your mental well-being naturally. Improve your mental health with these 7 easy-care plants Snake plant The snake plant is one of the most popular indoor plants in Indian homes, and for good reason. It is very low-maintenance and can survive in low light, making it perfect for beginners. Besides its striking, sword-shaped leaves with yellow or white stripes that brighten up any room, the snake plant also purifies the air by filtering toxins. Having a snake plant nearby can help create a calm and healthy environment, which is great for reducing stress and improving your mood. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like NRI in Ukraine? Invest ₹18K/Month & Secure ₹2Cr for Your Kid's College Future! Click Here Undo Spider plant Another popular choice is the spider plant, which can thrive both indoors and outdoors. It grows well in medium light and tolerates humidity, making it a flexible option. Many people like to keep spider plants in bathrooms to add a touch of greenery and create a relaxing atmosphere. Spider plants are easy to care for, and their lush leaves add life to your space, helping you feel more connected to nature and boosting your overall well-being. Basil (tulsi) Basil, or tulsi, holds a special place in Indian homes, often found even in small balconies or kitchens. Beyond its spiritual importance, growing and caring for basil has real mental health benefits. The act of nurturing this plant creates positive sensory experiences and a sense of accomplishment. Eating basil or drinking tulsi tea can help reduce anxiety and stress and improve mental clarity. It's a wonderful plant for anyone looking to combine gardening with natural wellness practices. Lavender Lavender is famous for its soothing fragrance, widely used in aromatherapy and self-care products. Having a lavender plant at home can help reduce stress and promote better sleep. Its calming scent can relax your mind and body, easing anxiety naturally. You can dry lavender leaves and place them in bowls or add them to bathwater for a calming soak. While lavender needs some care, especially in warmer climates, the benefits it offers for mental health make it worth the effort. Mint Mint is a fast-growing, beginner-friendly herb that's easy to grow from a cutting. Its fresh aroma alone can help soothe your mind and improve mood. Using mint leaves in drinks like chaas or tea not only refreshes you but also provides a natural boost to your mental state. Because it grows quickly and doesn't require much attention, mint is a great plant to start your kitchen garden with. Money plant The money plant is known for its bright green leaves and trailing vines that instantly brighten any space. It's easy to grow both in water and soil, indoors or outdoors, and requires minimal care. Besides improving the look of your home, money plants help purify the air and create a calming environment. Having one nearby can promote relaxation and positive energy, which is good for mental health. Aloe vera Aloe vera is famous for its skin benefits and medicinal uses, but it also contributes to a healthy home environment. It is drought-resistant and thrives even if watered just once a week or every ten days, making it perfect for busy beginners. Its presence can improve indoor air quality, and its thick, succulent leaves add natural beauty to your space. Taking care of aloe vera can be a calming, rewarding experience that supports your mental well-being. Why interacting with your plants matters more than the number you own It's not about how many plants you have but how often you interact with them. Spending time with plants; watering, touching, or simply observing them, can create positive emotional responses that boost your mood. Start small with low-maintenance plants, especially if you are new to gardening. Even one plant can make a difference by engaging your senses with its colour, smell, or texture. While gardening and caring for plants can reduce stress, improve mood, and promote relaxation, it is not a substitute for professional mental health care. If you face serious mental health challenges, it's important to seek support from qualified professionals. However, incorporating plants into your daily life is a simple, natural way to create calm and improve your mental well-being. Adding these seven plants to your home or garden can be the perfect start to nurturing your mental health through nature. With a little patience and care, you can enjoy the calming, mood-lifting effects of gardening every day. Also Read: Save your houseplant from dying with 7 care tips that really help
The Hindu
2 hours ago
- The Hindu
ICMR to initiate wastewater surveillance for 10 viruses across 50 cities
The Indian Council of Medical Research (ICMR) will initiate wastewater surveillance for 10 viruses across 50 cities, a major jump from the five cities that are currently monitored. The move is aimed at identifying any increase in virus growth trend at the earliest, said ICMR head Rajiv Bahl. 'The next six months will see the scaling up of surveillance across India which will enable us to pick up any rise in virus load in the community. Currently, the COVID-19 virus and polio virus are under surveillance,'' explained Dr. Bahl. The ICMR is involved in establishing environmental surveillance for viruses, including avian influenza virus (AIV) by monitoring surface water and wastewater, particularly in areas with outbreaks, to establish an early warning system. India also has a robust surveillance system for influenza-like illness (ILI) and severe acute respiratory illness (SARI) through ICMR and the Integrated Disease Surveillance Programme (IDSP). Dr. Bahl added that antimicrobial resistance (AMR) surveillance is already being conducted at several hospitals across the country. 'AMR is the ability of microorganisms — bacteria, viruses, fungi, and parasites to evolve and resist the effects of medications designed to kill or inhibit their growth. This resistance renders treatments ineffective, leading to longer periods of illnesses, higher costs, and increased mortality,'' said Dr. Bahl. The Central government is also working on the 'One Health' programme, which aims to bring different sectors together to solve health, productivity, and conservation challenges. The Health Ministry notes that India, with its diverse wildlife, large livestock populations, high density of human population, and diversity of flora, can create opportunities for harmonious coexistence and work to prevent heightened risks for spread of diseases between species. 'The COVID-19 pandemic, recent outbreak of lumpy skin disease in cattle, and the constant threat of avian influenza show that it is not just about addressing diseases from the human health point of view but there is also a need to address the livestock, wildlife and environmental aspects,'' it said in a statement.
