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Amul partners with COVAP to launch milk in Spain, eyes expansion in Europe
Amul partners with COVAP to launch milk in Spain, eyes expansion in Europe

Business Standard

time14 hours ago

  • Business
  • Business Standard

Amul partners with COVAP to launch milk in Spain, eyes expansion in Europe

The Gujarat Cooperative Milk Marketing Federation (Amul), marketer of products under the brand name Amul, announced a strategic partnership with Spain's Cooperativa Ganadera del Valle de los Pedroches (COVAP) to introduce its flagship milk product in Spain and the European Union, the Mint reported. The rollout will begin in Madrid and Barcelona, followed by cities including Malaga, Valencia, Alicante, Seville, Córdoba, and Lisbon in Portugal. In the future, Amul plans to expand into other European markets like Germany, Italy, and Switzerland. The official launch event was held at the Embassy of India in Madrid. Amul's Managing Director, Jayen Mehta, said 'This association will ensure all our Spanish consumers will be nourished and energised with the goodness of Amul Milk. This is the first time that Amul fresh milk is being launched in Europe.' Highlighting India's broader vision for global dairy expansion, Mehta said, 'It is our great pleasure to bring the taste of India to the world, in alignment with the vision of our Honourable Prime Minister, Narendra Modi, to make Amul a global dairy brand…' COVAP, founded in 1959 in Pozoblanco, Córdoba, is a leading Spanish cooperative with more than 2,000 active farmer-members. Its advanced dairy plant processes over 400 million litres of milk annually, exporting to more than 30 countries, including the US, UK, and parts of Asia. Commenting on the collaboration, COVAP President Ricardo Delgado Vizcaíno said, 'This partnership with Amul allows us to work with another cooperative to help them grow their brand in Spain, benefitting not only our dairy farmer members but those in India as well..." Amul: India's dairy powerhouse Amul, the world's largest farmer-owned dairy cooperative with 3.6 million members, processes over 12 billion litres of milk annually through its 112 dairy plants across India. It boasts a turnover exceeding $11 billion and is recognised as the world's strongest dairy brand by global rankings. In April this year, Amul raised the price of its fresh pouch milk by ₹2 per litre across the country. This represents a 3–4 per cent increase in the maximum retail price, which the cooperative emphasised is significantly below the average rate of food inflation. In its statement, Amul highlighted that it distributes 80 paise of every rupee earned from the sale of milk and milk products back to milk producers. 'The price revision shall help in sustaining remunerative milk prices to our milk producers and to encourage them for higher milk production,' the statement said. Meanwhile, Mother Dairy also implemented a similar price hike of ₹2 per litre. The release further said that Amul had extended benefits to consumers last year by adding 50 ml and 100 ml extra milk to 1-litre and 2-litre packs for nearly five months. Additionally, the price of 1-litre packs was reduced by ₹1 in all markets from January. Amul clarified that there had been no price increase in fresh pouch milk since June 2024.

Amul launches milk in Spain
Amul launches milk in Spain

Times of Oman

time17 hours ago

  • Business
  • Times of Oman

Amul launches milk in Spain

Madrid: Gujarat Co-operative Milk Marketing Federation Limited, popularly known as Amul, has partnered with Cooperativa Ganadera del Valle de los Pedroches (COVAP), Spain's first-tier cooperative, to launch Amul milk in Spain and the EU, as per a statement from the Indian dairy cooperative. The official launch took place at Embassy of India, Madrid in the presence of Dinesh K Patnaik, Ambassador of India to the Kingdom of Spain, D. Fernando Heredia Noguera, Deputy Director for International Relations and Community Affairs, Spanish Ministry of Agriculture, Fisheries and Food, Ricardo Delgado Vizcaino, President, COVAP and senior officials of Amul and its channel partners of Spain. Amul, with its 3.6 million dairy farmers, is the world's largest farmer-owned dairy cooperative. The Amul brand is rated as world's strongest dairy brand and India's largest consumer products group brand with a turnover of more than USD 11 billion and handling more than 12 billion litres of milk every year. Amul is also world's 8th largest milk processor (Ranking by IFCN), it operates 112 dairy plants across India with a total milk handling capacity of 42 million litres per day. COVAP is Spain's first-tier cooperative, founded in 1959 in Pozoblanco, Cordoba. With over 2,000 active farmer-members, COVAP is a cornerstone of Andalusia's agri-food sector. Their dairy plant, one of Europe's most advanced, processes more than 400 million liters of milk annually. COVAP exports to over 30 countries, including the US, the UK, and various Asian markets. The Amul statement added that through this partnership, Amul Milk will be launched initially in Madrid and Barcelona and subsequently in Malaga, Valencia, Alicante, Seville, Cordoba, and Lisbon in Portugal. The statement further added that Amul plans to launch milk and other products in countries like Germany, Italy, and Switzerland in the future. Jayen Mehta, Managing Director, Amul, said, "We are very honoured and pleased to enter an association with COVAP, a very respected Spanish dairy cooperative. This association will ensure all our Spanish consumers will be nourished and energised with the goodness of Amul Milk." "This is for the first time that Amul fresh milk is being launched in Europe. It is our great pleasure to bring the taste of India to the world, in alignment with the vision of our Honourable Prime Minister, Mr Narendra Modi to make Amul a global dairy brand." "We at Amul are confident that in 2025, the International Year of Cooperatives, as declared by the United Nations, our team will bring the brand Amul closer to every Indian across the world and showcase the power of cooperation between cooperatives," he added. COVAP President Ricardo Delgado Vizcaino - "This partnership with Amul allows us to work with another cooperative to help them grow their brand in Spain, benefitting not only our own dairy farmer members, but those in India as well. The collaboration brings together COVAP technology capabilities and high-quality milk with the Amul brand's rapidly growing and well-known, international reputation for premium dairy products."

Amul expands international operations, launches milk in Spain & EU
Amul expands international operations, launches milk in Spain & EU

Mint

time19 hours ago

  • Business
  • Mint

Amul expands international operations, launches milk in Spain & EU

The Gujarat Co-operative Milk Marketing Federation Limited (Amul) and Cooperativa Ganadera del Valle de los Pedroches (COVAP), a leading Spanish cooperative, inked a fresh deal to introduce Amul milk in Spain and across the European Union. The official launch was held at the Embassy of India in Madrid and the event was attended by H.E. Dinesh K Patnaik, Ambassador of India to Spain, along with D. Fernando Heredia Noguera, Deputy Director for International Relations and Community Affairs at the Spanish Ministry of Agriculture, Fisheries and Food. Ricardo Delgado Vizcaíno, President of COVAP, as well as senior representatives from Amul and its Spanish distribution partners, were also present there. Amul with its 3.6 million dairy farmers is the world's largest farmer owned dairy cooperative. The Amul brand is rated as world's strongest dairy brand and India's largest consumer products group brand with a turnover of more than USD 11 billion and handling more than 12 billion litres of milk every year. Amul is also world's 8th largest milk processor (Ranking by IFCN), it operates 112 dairy plants across India with a total milk handling capacity of 42 million litres per day. COVAP is Spain's first-tier cooperative, founded in 1959 in Pozoblanco, Córdoba. With over 2,000 active farmer-members, COVAP is a cornerstone of Andalusia's agri-food sector. Their dairy plant, one of Europe's most advanced, processes more than 400 million liters of milk annually. COVAP exports to over 30 countries, including the US, the UK and various Asian markets. Through this partnership, Amul Milk will be launched initially in Madrid, Barcelona, and subsequently it will be launched in Malaga, Valencia, Alicante, Seville, Córdoba and Lisbon in Portugal. In the future, Amul also plans to launch milk and other products in countries like Germany, Italy, and Switzerland. Jayen Mehta, Managing Director, Amul said, 'We are very honoured and pleased to enter an association with COVAP, a very respected Spanish dairy cooperative. This association will ensure all our Spanish consumers will be nourished and energized with the goodness of Amul Milk. This is for the first time that Amul fresh milk is being launched in Europe. It is our great pleasure to bring the taste of India to the world, in alignment with the vision of our Honourable Prime Minister, Mr Narendra Modi to make Amul a global dairy brand. We at Amul are confident that in 2025, the International Year of Cooperatives, as declared by the United Nations, our team will bring the brand Amul closer to every Indian across the world and showcase the power of cooperation between cooperatives.' COVAP President Ricardo Delgado Vizcaíno - 'This partnership with Amul allows us to work with another cooperative to help them grow their brand in Spain, benefitting not only our own dairy farmer members, but those in India as well. The collaboration brings together COVAP technology capabilities and high-quality milk with the Amul brand's rapidly growing and well-known, international reputation for premium dairy products.'

After US, Amul launches milk in Spain, EU
After US, Amul launches milk in Spain, EU

Time of India

timea day ago

  • Business
  • Time of India

After US, Amul launches milk in Spain, EU

Vadodara: After making waves in the United States, home-grown dairy giant Amul has now stepped into Europe, launching its fresh milk products in Spain and the European Union (EU). The Gujarat Co-operative Milk Marketing Federation Limited (Amul Fed) announced a strategic partnership with Spain's premier dairy cooperative, Cooperativa Ganadera del Valle de los Pedroches (COVAP), to bring Amul milk to European shelves. The official launch ceremony was held at the Indian Embassy in Madrid and was attended by dignitaries including Dinesh K Patnaik, India's ambassador to Spain; D Fernando Heredia Noguera, deputy director for International Relations and Community Affairs at the Spanish Ministry of Agriculture, Fisheries and Food; Ricardo Delgado Vizcaíno, president of COVAP and senior executives from Amul. Initially, Amul milk will be available in Madrid and Barcelona, with plans to expand soon to Malaga, Valencia, Alicante, Seville, Córdoba, and even Lisbon in neighbouring Portugal. Looking ahead, Amul aims to spread its presence to Germany, Italy, Switzerland, and beyond. Jayen Mehta, managing director of GCMMF, expressed pride in the collaboration: "Partnering with COVAP, a respected Spanish dairy cooperative, allows us to nourish Spanish consumers with the goodness of Amul milk. This is the first time Amul fresh milk is being launched in Europe and it aligns with Prime Minister Narendra Modi's vision to make Amul a truly global dairy brand." Marking the United Nations' International Year of Cooperatives in 2025, Mehta added, "We are confident that Amul will connect with Indians worldwide and showcase the power of cooperation between dairy cooperatives." Ricardo Delgado Vizcaíno highlighted the mutual benefits: "This partnership helps both COVAP's farmer-members and Indian dairy farmers grow their brands, combining COVAP's technology and high-quality milk with Amul's renowned global reputation." Founded in 1959 in Córdoba, COVAP is a key player in Andalusia's agri-food sector with over 2,000 farmer-members. Its state-of-the-art dairy plant processes more than 400 million litres of milk annually and exports to over 30 countries, including the US, UK, and Asia. Amul, the world's largest farmer-owned dairy cooperative, processes over 12 billion litres of milk annually. With a brand turnover exceeding $11 billion, Amul ranks as the eighth-largest milk processor globally, operating 112 dairy plants across India and handling 42 million litres of milk per day.

GCMMF launches Amul Milk in Spain
GCMMF launches Amul Milk in Spain

Time of India

timea day ago

  • Business
  • Time of India

GCMMF launches Amul Milk in Spain

Amul milk is now available in Spain. Gujarat Cooperative Milk Marketing Federation has partnered with Cooperativa Ganadera del Valle de los Pedroches. Initially, Amul milk will be sold in Madrid and Barcelona. Later, it will expand to other Spanish cities and Lisbon, Portugal. Amul plans to introduce more products in Germany, Italy, and Switzerland. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Gujarat Co-operative Milk Marketing Federation Ltd ( GCMMF ), which sells dairy products , has launched Amul Milk in a statement on Wednesday, the GCMMF announced "its partnership with Cooperativa Ganadera del Valle de los Pedroches (COVAP), Spain's first-tier cooperative to launch Amul Milk in Spain and EU."Through this partnership, Amul milk will be launched initially in Madrid, Barcelona, and subsequently it will be launched in Malaga, Valencia, Alicante, Seville, Cordoba and Lisbon in the future, Amul also plans to launch milk and other products in countries like Germany, Italy, and launch event took place at the Embassy of India, Mehta, Managing Director of GCMMF, said, "This association will ensure all our Spanish consumers will be nourished and energized with the goodness of Amul Milk."When contacted, Mehta said the GCMMF will sell Amul Gold full cream milk in tetra pack with a shelf life of six months. The placement of milk has started in the year, the federation had launched fresh milk in the US recorded an 11 per cent rise in its revenue to Rs 65,911 crore during the last fiscal, mainly driven by an increase in volumes across all launch took place in the presence of Dinesh K Patnaik, Ambassador of India to the Kingdom of Spain, D. Fernando Heredia Noguera, Deputy Director for International Relations and Community Affairs, Spanish Ministry of Agriculture, Fisheries and Food, Ricardo Delgado Vizcaino, President, COVAP and senior officials of Amul and its channel partners of with its 3.6 million dairy farmers is the world's largest farmer owned dairy cooperative The Amul brand is rated as the world's strongest dairy brand and India's largest consumer products group brand with a turnover of more than USD 11 billion and handling more than 12 billion litres of milk every is also world's 8th largest milk processor (Ranking by IFCN), it operates 112 dairy plants across India with a total milk handling capacity of 42 million litres per is Spain's first-tier cooperative, founded in 1959 in Pozoblanco, over 2,000 active farmer-members, COVAP is a cornerstone of Andalusia's agri-food sector. Their dairy plant, one of Europe's most advanced, processes more than 400 million liters of milk annually. COVAP exports to over 30 countries, including the US, UK, and various Asian markets.

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