Reach appoints Nour Zayat as Managing Director
Zayat, who has been an integral part of the agency since its launch in 2022, will now spearhead business strategy and development across all verticals, driving growth and innovation for the company.
Commenting on the apppointment, Ihab Ghazal, CEO and Founder of Reach, said, 'Since day one, Nour has been at the heart of Reach's success story. Her vision and understanding of the industry make her the ideal leader to guide the agency into its next phase of growth.'
Nour began her career in 2015 as a content creator, quickly establishing a strong digital presence and a deep understanding of audience engagement. By 2020, she shifted her focus behind the camera, bringing her first-hand insights into the world of marketing agencies.
Since then, she has rapidly risen through the ranks, leveraging her unique perspective to shape strategies, strengthen client partnerships, and deliver standout culminating in her latest appointment as Managing Director of Reach.
Reacting to her new role, Nour Zayat, Managing Director of Reach, said, 'Building Reach from the ground up has been an amazing journey and I am honoured to be taking on this new position. Our mission has always been to connect brands with audiences in meaningful ways, and I look forward to scaling our impact and unlocking new opportunities for our clients and creators alike.'
With a reputation for delivering impactful and integrated marketing solutions, Reach specialises in influencer marketing, content creation and management and public relations and communications.
Under Zayat's leadership, the agency aims to further solidify its position as a trusted partner to leading global and regional brands including Noon, Operation Falafel, Evian, Taqado, and Ducray.
Reach is widely recognised for its strong creator network, collaborating with some of the region's most influential voices, including renowned Emirati couple Zainab Al Sawalhi and Abdokhj, Sara Gazioglu, Remi E Salloum, Alaa Abou Harb, Basel Gazioglu and Marwa Hassan.
With this appointment, Reach continues to strengthen its leadership team, positioning itself for sustained growth and industry innovation in the years ahead.
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