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Toyota, Nissan EVs draw back Chinese drivers with local designs

Toyota, Nissan EVs draw back Chinese drivers with local designs

Nikkei Asia23-05-2025

GUANGZHOU -- Japanese automakers that have struggled in the fiercely competitive Chinese market are trying to turn around their fortunes with electric vehicles tailored to local tastes, an approach that is starting to bear fruit for Toyota Motor and Nissan Motor.
Toyota's bZ3X electric sport utility vehicle has proven popular since its release in March, ranking among the top-selling foreign new-energy SUVs -- a category that includes EVs and plug-in hybrids -- in April, according to one research firm.

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