Oriental Weavers Launches OW Haptech Store — The World's First-Ever Phygital Carpet Retail Experience

Tahya Masr

03-07-2025

Oriental Weavers, the world's leading manufacturer of woven carpets, announces the launch of the OW Haptech Store, the world's first-ever phygital carpet retail store, now open in Mivida, New Cairo. By integrating physical product exploration with interactive digital technologies, the store sets a new global benchmark for the carpet industry, reinforcing Oriental Weavers' commitment to innovation and craftsmanship while redefining the future of carpet retail.
Spanning 250 square meters, the state-of-the-art store introduces a new retail model that merges real-time visualization tools, immersive environments, interactive displays, and AI-driven customization to meet the evolving expectations of today's consumers, who value creativity, convenience, and personalization. Moreover, It features exclusive, limited-edition international pieces from Oriental Weavers' global portfolio.
Commenting on this, Ms. Yasmine Khamis, Chair of Oriental Weavers Carpets, said: 'OW Haptech Store represents a breakthrough for the global carpet industry, introducing the world's first-ever phygital retail carpet store right here in Egypt. This innovation underscores Oriental Weavers' global leadership. With a presence in over 118 countries and operations spanning 27 factories in Egypt and the US, we are proud to be a symbol of 'Made in Egypt' excellence, driving industrial growth, creating jobs, and supporting the state's vision to position Egypt as a global manufacturing hub.'
The launch of OW Haptech store brings together tactile sensory interaction and digital innovation in a seamless in-store experience, derived from 'haptic' and 'technology.' It invites customers to reimagine their homes through a variety of interactive features. Using full-scale projection, the Phygital Preview allows them to visualize designs directly on the store floor and explore wall-mounted sampling sections that showcase the look and feel of each rug before finalizing their choices. In the OW Studio, customers can co-create customized rugs with Oriental Weavers' experts using AI-powered design tools. The store reflects OW's strategic vision to modernize retail while staying rooted in quality and heritage.
This is part of a continued investment in smart manufacturing, digital retail solutions, and sustainable materials, further reinforcing Oriental Weavers' long-term commitment to efficiency, innovation, and leadership in the global carpet market.