Better.com Launches Loyalty Rewards Program to Provide Lifetime Savings for Homeowners
The Better Forever program rewards loyal customers by waiving origination fees on future refinance or purchase loans funded through Better Mortgage.
NEW YORK, February 05, 2025--(BUSINESS WIRE)--Better Home & Finance Holding Company (NASDAQ: BETR) ("Better.com") ("Better Mortgage") the leading digital homeownership company, today announced the launch of Better Forever, a loyalty initiative designed to reward customers with waived origination fees on future refinance or purchase loans.
The launch of this program marks a new chapter in Better's mission to make homeownership easier and more affordable. Customers who funded a loan with Better Mortgage on or after January 1, 2019, are automatically enrolled, while those buying a new home will also have the benefit of a waived originations fee through the Better Forever program.
With a more favorable interest rate environment anticipated in 2025, Better Forever is designed to maximize savings for customers while deepening trust and loyalty. By providing unmatched lifetime value and the ability to leverage future rate drops, the program empowers homebuyers to optimize their financial goals through Better's seamless, fully digital homeownership platform.
"We are proud to continue delivering on our promise of being a digitally-native homeownership company that remains customer-first – especially at a timely moment for consumers across the country," said Vishal Garg, CEO & Founder of Better. "Homeowners deserve to feel confident in the interest rate tied to their mortgage for the life of their loan, not just when they complete their transaction. With Better Forever, we can help borrowers begin benefitting from their purchase or refinance today, without the fear of missing out on a better rate tomorrow."
To learn more about the Better Forever program, users can access Betsy™, the industry's first voice-based AI loan assistant designed to improve the customer experience with more intelligent, timely and accurate answers to inquiries on an instant basis, 24/7/365 or visit better.com/b/better-forever.
Terms apply. Eligible customers include those who have previously originated and funded a purchase, refinance, or home equity loan through Better Mortgage. The Better Forever program applies to (1) the refinancing of a loan originally secured with Better Mortgage for the same property and under the same name or (2) the purchase of a new property after securing a loan with Better Mortgage. Future second lien, home equity loans, loans secured through third-party platforms and refinances within six months of a customer's last funded loan are ineligible for the Better Forever Program. Please review full Better Forever Terms and Conditions on https://better.com/b/better-forever#ts&cs.
About Better.com
Since 2017, Better Home & Finance Holding Company (NASDAQ: BETR; BETRW) has leveraged its industry-leading technology platform, Tinman™, to fund more than $100 billion in mortgage volume. Tinman™ allows customers to see their rate options in seconds, get pre-approved in minutes, lock in rates, and close their loan in as little as three weeks. Better's mortgage offerings include GSE-conforming mortgage loans, FHA and VA loans, and jumbo mortgage loans. Better launched its "One Day Mortgage" program in January 2023, which allows eligible customers to go from click to Commitment Letter within 24 hours. Better was named Best Online Mortgage Lender by Forbes and Best Mortgage Lender for Affordability by WSJ in 2023, ranked #1 on LinkedIn's Top Startups List for 2021 and 2020, #1 on Fortune's Best Small and Medium Workplaces in New York, #15 on CNBC's Disruptor 50 2020 list, and was listed on Forbes FinTech 50 for 2020. Better.com serves customers in all 50 US states and the United Kingdom.
For more information, follow @betterdotcom.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250205736575/en/
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