2025 "618" Promotion Report: GMV Reaches 855.6 billion RMB
BEIJING, June 19, 2025 /PRNewswire/ -- The 2025 '618" mid-year shopping festival commenced on May 13th, featuring a significantly extended promotion period compared to previous years, designed to boost demand and bolster consumption recovery. Major e-commerce platforms offered substantial discounts, augmented by government subsidies across a wide range of product categories. Promotional strategies were streamlined, prioritizing direct price cuts to enhance consumer purchasing incentives and shopping experience.
The deep integration of government subsidies has further amplified China's sustained consumer vitality. Local governments intensified subsidy policies, expanding coverage to diverse product categories to meet evolving consumer needs, thereby supporting market upgrading while maintaining robust demand.
Amid evolving consumer preferences, the e-commerce industry has entered a new phase of ecological restructuring and sustainable market development. Traditional e-commerce giants like Alibaba and JD.com have deepened collaborations with social media & e-commerce platforms such as Xiaohongshu and Bilibili, leveraging content-driven engagement to drive transaction conversions and reshape overall marketing strategies. Concurrently, China's instant retail market continues to exhibit explosive growth, fueling competition among traditional e-commerce players to expand into omnichannel ecosystems and redefine the retail landscape.
As a third-party data monitor, Syntun has consistently tracked and released '618" sales data to provide an impartial and objective perspective to the public.
According to Syntun, the Gross Merchandise Volume (GMV) during the '618" shopping festival (May 13th–June 18th) reached 855.6 billion RMB across major e-commerce platforms, including traditional and content e-commerce platforms, with Tmall ranking first. Meanwhile, instant retail platforms and community group-buying platforms contributed GMVs of 29.6 billion RMB and 12.6 billion RMB respectively.
For more details about the '618", please click the link: ( Syntun_2025_618_Sales_Data_Briefing )
As a professional digital retail data service provider, Syntun has developed a variety of products in line with the needs of the retail industry, which can solve the problems encountered in the process of production, operation, marketing and management, and help brands make accurate decisions.
CONTACT:
FB: Syntun China
TW: @Syntunchina
Syntun Marketing Team
Tel: +86-10-5287-4212
Email: [email protected]
Related Links: www.syntun.com
View original content to download multimedia: https://www.prnewswire.com/news-releases/syntun2025-618-promotion-report-gmv-reaches-855-6-billion-rmb-302486374.html
SOURCE Syntun Ltd.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
11 minutes ago
- Yahoo
China's Biggest Soy Sauce Maker Rises in Hong Kong Trading Debut
Foshan Haitian Flavouring & Food Co., China's biggest soy sauce maker, rose 3.3% on its Hong Kong trading debut on Thursday. That's after its HK$10.1 billion ($1.3 billion) stock offering drew strong demand from investors. Bloomberg's Manuel Baigorri reports. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
16 minutes ago
- Yahoo
Trip.com (TCOM) Drops as E-Commerce Giant Emerges as Potential Competitor
We recently published a list of 10 Stocks Take A Shocking Nosedive. Group Limited (NASDAQ:TCOM) is one of the worst-performing stocks on Thursday. Group saw its share prices drop by 6.81 percent on Wednesday to finish at $56.54 apiece following news that one of China's e-commerce giants is making foray into the travel sector with a hotel membership program. In an open letter to hoteliers, said that it would provide supply-chain services without any commission for three years in a bid to lower operational costs, enhance guest experience, and support consumer traffic to hoteliers. The announcement weighed in on investor sentiment for Group Limited (NASDAQ:TCOM), one of the leading multinational travel agencies globally. Group Limited's (NASDAQ:TCOM) drop followed the company's 'buy' recommendation from investment firm Jefferies, with a price target of $80. A customer in a travel agents office, highlighting the convenience of the companies corporate travel solutions. According to Jefferies, its analysis reflected its share repurchase agreement with MakeMyTrip, under which, Group Limited (NASDAQ:TCOM) will sell a portion of its Class B ordinary shares back to MakeMyTrip for cancellation. While we acknowledge the potential of TCOM as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an extremely cheap AI stock that is also a major beneficiary of Trump tariffs and onshoring, see our free report on the best short-term AI stock. READ NEXT: 20 Best AI Stocks To Buy Now and 30 Best Stocks to Buy Now According to Billionaires. Disclosure: None. This article is originally published at Insider Monkey.
Yahoo
22 minutes ago
- Yahoo
Insilico Medicine's Aliper on Business Outlook
Alex Aliper, Co-founder & President of AI-drug company, Insilico Medicine, discusses why China is a stand-out market for pharmaceuticals and biotech, and says the company plans to invest in research to accelerate business growth and drug development. He speaks with Annabelle Droulers on the sidelines of SuperAI Conference in Singapore on "Bloomberg: The Asia Trade". Sign in to access your portfolio
