They decide the date, not us: Kuberaa producer slams OTT's growing control

India Today

09-06-2025

As the Akkineni Nagarjuna and Dhanush-starrer 'Kuberaa' gears up for release, producer Suniel Narang has revealed how OTT platforms have become increasingly demanding.In an interview with Gulte, 'Kuberaa' Producer Suniel Narang said, 'OTT platforms are deciding the release date. When we thought there might be a delay of a week or two, I requested a date in July. But they asked me to release on the initially agreed date, June 20. If not, they said they would cut 10 crore from the agreed amount.'advertisementSpeaking about the larger situation in the Telugu film industry, he said, 'The industry has taken a hit because of a few incidents. We are completely dependent on Qube, the cinema service provider. Without satellite, the film couldn't be released. Then there's BookMyShow. Stop the internet for an hour, and collections will drop to zero. We've become reliant on all of that and then OTT.'
On this growing dependence, he added, 'Earlier, it was only satellite and theatrical. Based on that, we made our films. Now, we're making movies depending on these platforms. Slowly, they're becoming the kings of the industry. These three are happy regardless of whether the film works or not.'Sharing his views on reducing actors' remuneration, he said, 'People keep saying reduce artistes' pay. But why? We have a population of 145 crore, and out of that, barely 40–50 stars across India. That means they're practically gods. We go to them, invest in them, make films. It's not like they're calling us and asking us to make films, right?'advertisementHere's the trailer of 'Kubera': Meanwhile, Sekhar Kammula's 'Kuberaa', starring Dhanush, Nagarjuna, Rashmika Mandanna, and Jim Sarbh in the lead, is set to release on June 20.Must Watch