Aldi has three times during the day when food costs 75% less
With the summer holidays still in full swing, Aldi is helping families keep their budgets under control. Many parents find themselves shelling out hundreds of extra pounds on groceries as their children spend more time at home during the school break.
According to Utility Warehouse, families across the UK can expect to fork out an average of £401 on food and snacks during the summer holidays. This comes on top of other holiday expenses such as childcare and day trips, which can put a serious strain on household finances.
However, there are ways for families to stretch their money further during the summer holidays and beyond. From knowing the best times to visit the shops to savvy tips for making the weekly shop go that bit further, the UK's fourth-largest supermarket is offering practical advice to make the most of the remaining holidays.
Whether you're stocking up for a picnic or planning a family BBQ, choosing the right time to visit can make all the difference. According to Aldi bosses, the quietest shopping times during the summer holidays are early mornings between 8am and 10am, late afternoons from 4pm to 5pm, and evenings between 8pm and 10pm.
By taking advantage of these 'quiet times', Aldi shoppers can benefit from various deals to make their weekly shop a little less expensive. Unlike other supermarkets, Aldi doesn't use yellow stickers to mark its discounted stock, reports the Mirror.
Instead of throwing away food that's nearing its best-before date, Aldi staff use red labels to mark down bakery, meat, and deli items. These products often receive substantial discounts, with price cuts of up to 75% depending on how close the item is to its sell-by date - but they remain perfectly safe to eat.
While the exact times can differ, Aldi staff usually start reducing prices towards the end of the day as they prepare for closing time. Therefore, shopping during the 'quieter periods' around 8pm and 10pm could produce some hidden bargains that most customers miss out on.
Budget-conscious shoppers don't have to sacrifice quality for cost, as Aldi regularly offers fantastic deals on fresh fruit and vegetables in its 'Super Six' section. Every two weeks, Aldi features six different fruit or vegetable items at exceptionally low prices compared to their regular cost.
Before heading to the store, you can check online to see what the current Super Six items are. This provides a great opportunity to stock up and freeze any items you won't be able to eat immediately.
Aldi's Super 6 promotion typically changes on a Wednesday. The supermarket also has a Weekly Meat Offer, ideal for grabbing discounted items that bulk out meals like chicken, bacon, meatballs and more, depending on what gets selected.
Some fortunate families might even be able to cover a significant portion of their food bill if they win a daily supermarket competition. Throughout August, one family per day can win a £50 Aldi voucher by emailing their name and address to SummerSupportScheme@aldi.co.uk.
The Summer Support Scheme was launched to show Aldi's commitment to supporting parents and carers, and to provide benefits to shoppers nationwide. All the terms and conditions can be found here.
Parents who are expecting, or have recently welcomed, a new baby can apply for the Mamia New Parent Fund. To enter, simply email a receipt of your most recent Mamia nappy purchase to mamiaparentfund@aldi.co.uk for a chance to win a £100 voucher.
The initiative was launched in early 2025 following research that revealed two-thirds of new parents found the financial impact of having a child was greater than they had anticipated. For full terms and conditions, please visit the official website.
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