Oracle Red Bull Racing adopts cloud suite to boost F1 operations
The Formula One team will utilise Oracle Fusion Applications—covering finance, HR, and customer experience functionalities—to move away from manual spreadsheet-based systems, aiming to raise overall efficiency, manage costs, and provide better insights across its operations.
Operational transformation
Oracle Red Bull Racing has long made use of Oracle Cloud and artificial intelligence technology to guide its on-track strategies and decision-making. The latest move extends this approach to the operational side of the business, seeking to replicate sporting success through streamlined back-office processes.
The team's legacy financial planning had become increasingly complex and dependent on spreadsheets, limiting visibility into business performance data. By implementing Oracle Fusion Applications, Oracle Red Bull Racing expects to merge its finance, HR, and customer experience data onto one integrated cloud-based platform.
"With a fixed annual cost cap that we can't exceed, we need to make every resource go further and manage our operations as efficiently as possible. With Oracle Fusion Applications, we can take advantage of the cloud and latest advancements in predictive, generative, and agentic AI to optimize financial planning activities, accelerate business insights, and derive more value and performance from our operating budget," Matt Cadieux, Chief Information Officer at Oracle Red Bull Racing, said.
AI and cloud benefits
Officials say that Oracle Fusion Applications will enable the team to leverage AI-powered services for higher efficiency, faster decisions, and adaptability in an environment where response speed is crucial.
Among the new tools coming online is Oracle Fusion Cloud Enterprise Performance Management (EPM)—a component of Oracle Fusion Cloud ERP. This toolset is expected to help Oracle Red Bull Racing raise visibility over business activities, refine its budgeting and planning processes, and better allocate resources according to priorities.
In addition, Oracle Fusion Cloud Human Capital Management (HCM) is being brought into the team's HR activity. According to the company, the HCM system will provide granular insights into workforce performance, simplify core HR operations and payroll, streamline talent recruitment activities, and ultimately enhance the overall employee experience at the racing organisation.
On the customer side, Oracle Red Bull Racing continues to rely on Oracle Fusion Cloud Customer Experience (CX). The CX solution is intended to provide a more personalised approach to fan engagement, including tailored content, exclusive rewards for members, and programming for fan loyalty. These efforts are part of the team's wider digital and audience engagement strategy.
Supporting compliance and success "Speed, innovation, and efficiency are essential for success in Formula One. With Oracle Fusion Cloud Applications, Oracle Red Bull Racing will be able to embrace continuous innovation and AI-powered automation to support its finance and operations and drive even greater success on and off the track," said Steve Miranda, Executive Vice President of Applications Development at Oracle.
The implementation of Oracle Fusion Cloud Applications Suite at Oracle Red Bull Racing will be managed by Oracle Consulting, while ongoing operational support will come from Oracle Customer Success Services.
The Formula One team has cited the need to better control costs and efficiently manage operational spending due to the sport's strict cost cap rules. The cloud-based approach is designed to provide a consolidated view of data and operations, simplifying compliance efforts and supporting the drive for both competitive and operational gains.
Oracle Red Bull Racing anticipates that the migration to Oracle Fusion Applications will aid not only in complying with financial regulations but also in improving the employee and fan experiences throughout the racing calendar.
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