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Meet Pann Lim, the graphic designer carving his golden mark in a dynamic creative landscape

Meet Pann Lim, the graphic designer carving his golden mark in a dynamic creative landscape

Vogue Singapore10-06-2025
A gleaming name in Singapore's creative constellation, Pann Lim is the co-founder and creative director of the award-winning independent creative agency Kinetic Singapore. Renowned for his distinctive take on melding the worlds of design, advertising and storytelling, it comes as no surprise that the multifaceted visionary has received over 550 accolades to date.
Lim is also the father of the family art collective Holycrap. sg. 'The family project was a way to create more chances for us to spend time, create fun weekend activities, and turn it into tangible art or printed content,' he shares. 'Working with the children didn't change my perspective on design, but we did learn a lot about each other—and these special family projects have bonded us in profound ways.'
This year seems to be a bright one for Lim. He launched a new passion project—Heartware Store, a retail-meets-gallery space that he helms with his new partners at Kinetic Singapore. 'We've been lucky; the response so far has been positive,' he says. Pann Lim is the co-founder and creative director of independent creative agency Kinetic Singapore. Zantz Han
This sense of dedication and intention threads further through Lim's approach to life and work. Now in his 50s, he's guided by feeling—leaning on observation, curiosity and lived experience as his North Star. 'My 'come what may' attitude hasn't changed. Even if the year brings more downs than ups, I try to take it all in with as much positivity as I can.
'I've always known this isn't a sprint. If you want to do this for the long run, you have to prepare for a marathon.' And while he may be a veteran in the industry, he still shines. 'Gold is growing up and growing old with my team—the blend of older wisdom and youthful courage.'
That long run includes an impressive list of accolades— Cannes Lions, a coveted Yellow Pencil at the British D&AD, Gold Pencils at The One Show, among many others—but also something rarer: a tight-knit team culture that remains his proudest achievement. 'Success, to me, is when my colleagues ask me out for lunch regularly,' Lim says. 'Most employers I know eat alone. But to connect beyond just work—that kind of closeness is priceless.'
'I like to think of design as something that can be composed. Like music—with rhythm, structure and soul.'
When asked to describe his work, Lim keeps it simple: communication first, craft second—but never one without the other. 'Hopefully, you'll feel a sense of joy or wonder in the idea and the craft—those two things should always go hand in hand.' His creative process is rooted in the way people behave, speak and experience the world. 'Observation is a powerful tool if you know how to use it.' Even with decades in the industry and multiple design collectives under his belt, Lim remains a student of the moment. 'The world keeps changing. Now that I'm in my 50s, I try to make sure my values evolve with the times, not against them.'
Outside the studio, Lim is a musician, often composing under the moniker Praytellhearsay. To him, design and music aren't all that different—both are emotional, crafted to connect. 'I like to think of design as something that can be composed. Like music—with rhythm, structure and soul.'
As for what's next, Lim says: 'I've always believed in perfecting what's right in front of me.' But with an exhibition launching in September and Heartware Store still in its infancy, there's no doubt his golden touch will continue to leave its mark—quietly, powerfully and of course, with heart.
Photography Zantz Han
Styling Nicholas See
Hair and make-up Vic Hwang
Pre-order your copy of the Vogue Man 'Gold' issue online or pick it up on newsstands from 13 June 2025.
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SG60: Singaporean chefs cooking up success abroad
SG60: Singaporean chefs cooking up success abroad

Business Times

time4 days ago

  • Business Times

SG60: Singaporean chefs cooking up success abroad

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PHOTO: JL STUDIO That he would eventually become the only Singaporean in the world to helm a three-starred restaurant serving a cuisine inspired by the likes of chicken rice, laksa or assam pedas, was the ultimate validation. 'All the doubts, the naysayers, all the dismissive comments that shadowed my path over the years – dissolved into nothingness.' At JL Studio, Lim harnesses local Taiwanese produce to recreate Singaporean dishes in unorthodox ways, such as his signature 'chicken rice' – a steamed fish creation which emulates the unmistakable flavours of the iconic dish. A steamed fish dish with the flavours of chicken rice. PHOTO: JL STUDIO It was life that brought him to Taiwan rather than a deliberate decision to move, and while he has often been asked if he could replicate the same success back home, his answer is that he doesn't think about the 'what if', but the 'what is or can be'. A NEWSLETTER FOR YOU Friday, 2 pm Lifestyle Our picks of the latest dining, travel and leisure options to treat yourself. Sign Up Sign Up 'When I embarked on this journey, I had no predecessors doing modern Singaporean cuisine at a fine-dining level to guide me, or any benchmark to follow. I simply had a vision for Singaporean cuisine to be perceived through an entirely new lens.' JL Studio's version of ikan assam pedas. PHOTO: JL STUDIO Crafting his cuisine in Taiwan is no different to, say, French chefs bringing their own traditions to Singapore, and being 'enriched by new perspectives and locally available produce that can lead to exciting yet authentic interpretations'. Inspiration is personal rather than geographic, Lim adds, philosophically. 'How authentic you are equals how authentic your heart is.' Despite not having lived or worked in Singapore for years, his time in Taiwan hasn't diminished his cultural identity, but instead strengthened it, he says. 'It has reshaped my feelings about being Singaporean. It's made me realise how much I used to take for granted. 'For example, I could just walk to the nearby kopitiam at any time for a bowl of laksa, plate of char kway teow or roti prata. Now, if I crave that distinctive 'shiokness', I must recreate it in my own kitchen. But it's a labour of love and a connection to home.' But for all the rose-coloured visions of being a Singaporean in Taiwan, Lim is not impervious to the realities of the food and beverage industry. The tough times experienced by restaurants here are also being felt where he is. 'It's like we're both sailing in the same rather choppy economic waters!' He adds, 'We're certainly feeling the squeeze from the very same pressures that are making headlines in Singapore. The economic landscape, both locally and globally, means diners are often thinking twice before splurging, leading to fewer people dining out as frequently as they once did. Coupled with sky-high rentals in prime locations, it puts immense pressure on establishments regardless of their Michelin status.' Manpower woes, and the effects of American tariffs which 'ripple through supply chains, influence import costs and indirectly affect consumer confidence and discretionary spending' add to the struggles. But Lim believes in the resilience of the industry in both Taiwan and Singapore, and remains optimistic. And while this might not be the right time to think about whether he would one day open a restaurant in Singapore, Lim says that he has had his fair share of offers in the past. Opening a restaurant is very much like having a baby, says Lim, describing a chef and partner as 'parents' who must agree on the way they bring up the child. If an investor has unrealistic expectations, the misalignment of values 'leads nowhere fast'. That's why he's 'always on the lookout for a true partner rather than just an investor', and is not ruling out the right opportunity. 'My options are as open as a hawker centre on a Saturday night!' In the meantime, National Day is usually spent at work in JL Studio, where he offers guests complimentary champagne to mark the occasion, followed by a Singaporean supper at home. This year, he's likely to prepare laksa, for 'a taste of home under a foreign sky'. While Taiwan has been extremely welcoming of him and his family, giving them 'a sense of belonging', he feels 'a particular longing that persists for my mother and the rest of my family in Singapore'. He makes it a point to return every Chinese New Year, and to seize any opportunity for a work trip to Singapore so he can visit them. When he does return, there is one dish he has to have, and which holds a 'sacred place in my heart' – curry fish head. Lim's late father ran a zichar stall when he was a young boy, 'and his curry fish head was legendary – a true signature'. Lim, who credits his father for inspiring him to be a chef, remembers how the two of them would travel across Singapore to taste every version of the dish that they could find. 'For me now, it isn't just a meal – it's a communion,' he explains. 'It's my personal ritual, and my silent message to him. Each spoonful is a remembrance and heartfelt whisper that says, 'Hey Dad, I'm back!'' Mathew Leong's Cable Car Sky Dining promotion starts in August. PHOTO: MOUNT FABER LEISURE GROUP Mathew Leong, executive chef of Re-Naa, Norway Being physically away from Singapore but always present at heart seems to be the maxim for Mathew Leong, who found success in a three-Michelin-starred restaurant in Norway but never passes up a chance to reconnect with his homeland. He holds the label of 'Singaporean chef made good overseas' with pride, since 'representing Singapore on the global culinary stage, especially here in Norway, means more to me than just professional success', says the executive chef of Re-Naa, where he has worked since 2016. In between, he also represented Singapore at the culinary olympics Bocuse d'Or earlier this year, where he clinched first place in Asia for the city-state, and sixth in the world after heavyweight countries such as France, Denmark and Sweden. The 30-year-old Leong has come a long way from the days when he sent out hundreds of resumes around the world before being picked by Re-Naa to work in its kitchen in Stavanger, Norway, as chef de partie. He also appreciates the value of being the head chef of a three-Michelin-starred restaurant, given the tendency of Singaporeans to acknowledge local talent only after they've made their name overseas, if at all. Leong experienced this personally in 2021, when he competed in the Bocuse d'Or for the first time. 'It was a huge milestone for me, but most of my sponsors were from Norway and Europe, with fewer than five from Singapore. It was a bit disheartening, as I'd hoped for more support from home since I was a Singaporean representing the country on one of the world's biggest culinary stages.' For his second attempt this year, by which time he was a more established chef, he had more sponsors from Singapore, although they still lagged behind the others. He reckons Singapore 'isn't quite there yet in terms of fully backing our own from the start, but I hope that changes and more young chefs and creatives can be supported earlier in their journey – and not when they've 'made it' overseas'. His experience in Norway has been life-changing in more ways than just his career, he says. 'I learned patience, the importance of slowing down and being present – unlike Singapore's fast, efficient and results-driven lifestyle,' he says. 'Working here also taught me to respect seasonality, and to be resilient. Moving overseas alone and adapting to a different culture, language and kitchen hierarchy wasn't easy. And the most important lesson was humility, especially when you're in Europe among world-class chefs who never stop learning.' While he sees himself staying on in Norway for the near future, he's already busy with projects in Singapore, the latest being a collaboration with Mount Faber Leisure Group that starts on Aug 16 until May next year. Kombu-cured tuna chutoro on the cable car dining menu. PHOTO: MOUNT FABER LEISURE GROUP It felt timely to reconnect with his Singaporean roots especially given this year's SG60 celebrations, he says. 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But we've learned to adapt, and operate in a smart and cost-effective manner while crafting a menu that's more price-friendly for our guests. But that said, it would not be possible if I did not have the support of my (restaurant owner).' He sees himself staying in Hong Kong for the near term, although, like every Singaporean, he would want to come back to Singapore one day. 'But I also have a saying: 'I'll cross that bridge when I get to it.'' Until then, a hectic schedule means he doesn't come back to Singapore as often as he would like. He has no plans for National Day in Hong Kong this year since he will be working, but he knows that if he comes back to Singapore, the first thing he'll head for is some min jiang kueh or peanut pancakes. 'They don't have it in Hong Kong!'

British boy band Blue announces Singapore concert in November, Entertainment News
British boy band Blue announces Singapore concert in November, Entertainment News

AsiaOne

time4 days ago

  • AsiaOne

British boy band Blue announces Singapore concert in November, Entertainment News

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Rare ‘Hobbit' first edition auctioned for £43,000
Rare ‘Hobbit' first edition auctioned for £43,000

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time5 days ago

  • Business Times

Rare ‘Hobbit' first edition auctioned for £43,000

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