Fäm Properties appointed exclusive master agency for phase one of AED60bln Keturah Ardh master community
The first phase introduces a rare opportunity for investors and end-users to buy residential plots with permits to build luxury townhouses, a category of property that has become one of the most scarce and sought-after asset classes in Dubai's luxury market today.
Located in the Al Rowaiyah First District, the groundbreaking project from master developer MAG Group authentically combines traditional Arabic architectural principles with comprehensive modern wellness innovation.
Including 93 meticulously planned clusters and 558 luxury townhouse plots, Phase One is being brought to market with attractive payment plans. fäm Properties officially launches the project to brokers at an official briefing event at the Madinat Jumeirah Johara Ballroom tomorrow morning (23 July).
The wider master plan offers a new vision for luxury living, combining Arabic heritage with advanced wellness to create a self-contained lifestyle community unlike anything else in Dubai.
The name 'Ardh,' meaning 'earth' or 'land' in Arabic, reflects its strong ties to culture and nature.
Firas Al Msaddi, CEO of fäm Properties, said: ' We're excited to team up with MAG Group on such a distinctive project. Keturah Ardh is a great fit for our expertise in off-plan sales, land advisory, and creating flexible payment solutions that meet the needs of today's buyers.'
'This isn't a typical real estate launch, and it isn't a typical product. We're introducing Dubai's most exclusive heritage-wellness opportunity: freehold plots with luxury townhouse permits, ready for those who want to build, design, and invest in generational value while honouring authentic Arabic cultural heritage.'
'Genuine heritage-wellness integration is limited, and plots for luxury townhouses in such communities are by far the most in-demand, hardest-to-find asset in the market today. For the last four years, this segment has been leading in both performance and investor interest.'
The Keturah Ardh project reflects MAG Group's 45-year commitment to excellence and innovation, with a focus on Arabic design and premium wellness amenities, including spa and sauna, yoga and pilates, running and cycling tracks and green areas. Mature landscaping features trees from Italy, Spain, Thailand, and Africa, all within a masterplanned community focused on long-term value creation.
Infrastructure delivery is scheduled for Q1 2026, with construction beginning in Q4 2026
and full community completion by 2030. This community marks the fourth major project in the Keturah luxury portfolio, following the success of Keturah Reserve, Keturah Resort, and Keturah Bahar, establishing Keturah as one of the top luxury real estate brands globally.
Key project specifications:
Total Investment: AED 60 billion master community
Phase One: 558 luxury townhouses across 93 clusters
Plot Sizes: 142.5 to 423.2 square meters (1,534 to 4,555 square feet)
Payment Plans: Three flexible options with 20% down payment
Architecture: Authentic Arabic design with modern luxury amenities
Timeline: Q1 2026 infrastructure, Q4 2026 construction start
About MAG Group:
Founded in 1978, MAG Group has established itself as a leader in luxury real estate with a $25 billion portfolio of developments and communities. The company's 45-year track record includes successful developments across the UAE and internationally. The Keturah brand, launched in 2022, has rapidly positioned itself as a leader in luxury real estate with a $5 billion asset portfolio.
For further press information please contact:
Tony Lewis / Narayan Marar
Total Communications
Email: tony@totalcompr.ae / narayan@totalcompr.ae
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The National
12 minutes ago
- The National
Sheikh Mohammed trials train from Dubai to Fujairah
Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, took to social media to share images of a journey from Dubai to Fujairah on the much anticipated Etihad Rail passenger service. The network, set to start operations next year, will connect 11 cities and regions across the country - and is expected to transport 36 million passengers by 2030. Sheikh Mohammed expressed his pride in the project and in "a country that never stops working, but rather adds a new building block to its future infrastructure every day". Connecting the country Plans for the passenger line were unveiled in 2021. Earlier this year, Etihad Rail said that the first four passenger stations on the UAE-wide line would be in Abu Dhabi, Dubai, Sharjah and Fujairah. The station in Fujairah is in the Sakamkam area and the one in Sharjah close to the airport and University City. While the precise Dubai and Abu Dhabi sites have yet to be revealed, it is believed the Dubai station will be near Jumeirah Golf Estates. It was previously announced that passenger trains are set to travel at 200kph, carrying up to 400 passengers. Travelling from Abu Dhabi to Dubai will take about 57 minutes, while a journey from the capital to Fujairah will take 105 minutes. In January, Etihad Rail announced plans for an electrified high-speed passenger service between Abu Dhabi and Dubai with its own set of stations.
Khaleej Times
an hour ago
- Khaleej Times
Look: Sheikh Mohammed rides Etihad Rail passenger train from Dubai to Fujairah
Dubai Ruler Sheikh Mohammed bin Rashid Al Maktoum rode the Etihad Rail passenger train during a journey from Dubai to Fujairah. Posting on X, Sheikh Mohammed highlighted the significance of the national project, which will connect 11 cities and regions across the country — from Al Sila in the west to Fujairah in the east — with trains capable of reaching speeds up to 200kmph. The passenger service, expected to launch next year, aims to transport 36 million passengers annually by 2030. "Proud of our national projects... proud of the Etihad Trains team led by Theyab bin Mohammed bin Zayed... and proud of a country that never stops working, but adds a new brick every day to its future infrastructure," Sheikh Mohammed wrote.
Khaleej Times
an hour ago
- Khaleej Times
Surviving Kuwait invasion, thriving in Dubai: 35 Years since the Gulf war changed everything for the Sajan brothers
Anis Sajan reflects on how war, family, and community service laid the foundation for Danube Group's rise in the UAE It has been 35 years since Iraqi tanks rolled into Kuwait on August 2, 1990, a day etched in history, and even deeper in the hearts of those who lived through it. For Anis Sajan, now the vice chairman of Danube Group, that invasion did not just mark a geopolitical crisis, it was a personal crucible that turned a frightened 19-year-old into a leader forged by adversity. "Even now," Anis says quietly, "I still get goosebumps when I think of that day." Selling oil on the streets, until a gun was at his head Amid curfews, food shortages, and the silence of bombed-out streets, survival took desperate forms. Anis recalls how his brother Rizwan Sajan, restless after a week indoors, decided they couldn't just sit and wait for rescue. They sourced oil from a local vendor and began selling it to stranded drivers who couldn't service their cars. 'I didn't understand much then,' Anis says. 'I was just a scared teenager, doing what I could do best.' But that fear crystallized one day when an Iraqi soldier approached him. 'He asked me the price. I said, 'Five Kuwaiti Dinar.' And that's when his face changed.' The soldier pulled out a gun, placed it against Anis's forehead, and growled, 'There's no Kuwait anymore. This is Iraq. Say Kuwait again, and I'll shoot you.' Anis froze. 'That was the scariest moment of my life. I thought I was dead.' But instinct saved him. 'I told him, 'My mistake, sir, this is Iraqi Dinar.' He took the oil and walked away. I ran straight home. That was it, I was done selling oil. I knew I could die.' From fear to purpose, serving the Indian community Though shaken, Anis didn't choose escape. Inspired by his brother's calm in chaos and resolve to help others, the two began volunteering at the Indian Embassy in Kuwait. Phone lines were down, post offices barely functioned, but families still clung to hope, penning telegrams to their loved ones back home. Anis began collecting these handwritten messages, over a thousand of them. 'We were the only connection many had to their families,' he remembers. 'The messages were simple. 'We are alive. Don't worry.' That was all they needed to say.' Rizwan would then risk driving across dangerous roads and checkpoints to post these telegrams from Basrah, Iraq, four hours away. 'People talk about courage,' Anis says, 'but I saw it every day, in my brother, in the families who stayed hopeful, in every message we delivered.' A front-row seat to the horror The war edged closer. One day, Anis and his sister in law Sameera watched from their balcony as four Kuwaiti civilians were shot in the open, gunned down in cold blood by Iraqi soldiers. 'That was the final sign. We had to get out.' But even fleeing had its complications. When an evacuation flight finally became available, officials said only Rizwan, his wife, and their infant could board. Anis, over 18, would have to stay behind. 'My brother refused,' Anis says, his voice thick with emotion. 'He told them, 'If my brother doesn't go, I'm not going either.' That moment, I'll never forget.' Eventually, on October 3, 1990, they boarded an Indian Air Force flight to safety, part of what remains the world's largest civilian evacuation with around 1,70,000 Indians. He highly commends the then Indian Prime Minister V.P. Singh and the foreign minister I K Gujral, who himself came to Kuwait to rescue the Indian citizens stranded in Kuwait. From refugee to business leader Back in India, Anis spent two uncertain years, carrying with him the weight of trauma and the fire of ambition. In 1992, he moved to Dubai to start over. Together with Rizwan, he helped build Danube Group from the ground up, what is now one of the UAE's most respected business conglomerates. But success never made him forget. 'The war taught me that nothing material lasts. Only people do. That's why I lead with empathy.' 35 years later, a legacy of courage and compassion Today, Anis Sajan is more than just a business executive, he is a symbol of resilience, gratitude, and human dignity in the face of war. 'It shaped me,' he says. 'That one moment, with a gun to my head, taught me more about life than any business school ever could. It taught me the value of life, of humility, of service.' As the world commemorates 35 years since the Gulf War, Anis's story reminds us that even in the darkest of times, the human spirit can rise. From oil cans on the sidewalk to boardrooms of billion-dirham businesses, his is a journey not just of survival, but of transformation.
