Latest news with #KeturahArdh
Khaleej Times
23-07-2025
- Business
- Khaleej Times
Fäm Properties appointed exclusive master agency for Phase 1 of Dh60b Keturah Ardh master community
Fäm Properties has been appointed as the exclusive master agency for phase one of the Dh60 billion Keturah Ardh master development, Dubai's first heritage-wellness integrated luxury community. The first phase introduces a rare opportunity for investors and end-users to buy residential plots with permits to build luxury townhouses, a category of property that has become one of the most scarce and sought-after asset classes in Dubai's luxury market today. Located in the Al Rowaiyah First District, the project from MAG Group combines traditional Arabic architectural principles with comprehensive modern wellness innovation. Including 93 planned clusters and 558 luxury townhouse plots, Phase One is being brought to market with attractive payment plans. The wider master plan will combine Arabic heritage with advanced wellness to create a self-contained lifestyle community unlike anything else in Dubai. The name 'Ardh,' meaning 'earth' or 'land' in Arabic, reflects its strong ties to culture and nature. More than 9,800 millionaires are expected to relocate to the UAE this year. Dubai in particular is a beacon for wealthy investors, so the demand for new luxury property is very strong. Dubai's property market continues on its record-breaking path, with the first half of 2025 reaching new highs of 98,603 property sales worth Dh326.7 billion. H1 sales value rose 40% year-on-year, driven by the strongest-ever quarterly performance of 53,118 transactions worth Dh184 billion in Q2. The Q2 sales value was 25% higher than the previous peak of Dh147.2 billion set in Q4 2024, while transaction volume rose 5.39% above the earlier high of 50,400 deals recorded in Q3 last year. Firas Al Msaddi, CEO of fäm Properties, said: 'We're excited to team up with MAG Group on such a distinctive project. Keturah Ardh is a great fit for our expertise in off-plan sales, land advisory, and creating flexible payment solutions that meet the needs of today's buyers. This isn't a typical real estate launch, and it isn't a typical product. We're introducing Dubai's most exclusive heritage-wellness opportunity: freehold plots with luxury townhouse permits, ready for those who want to build, design, and invest in generational value while honouring authentic Arabic cultural heritage.' The Keturah Ardh project reflects MAG Group's 45-year commitment to excellence and innovation, with a focus on Arabic design and premium wellness amenities, including spa and sauna, yoga and pilates, running and cycling tracks and green areas. Mature landscaping features trees from Italy, Spain, Thailand, and Africa, all within a masterplanned community focused on long-term value creation. Infrastructure delivery is scheduled for Q1 2026, with construction beginning in Q4 2026 and full community completion by 2030. This community marks the fourth major project in the Keturah luxury portfolio.
Gulf Business
22-07-2025
- Lifestyle
- Gulf Business
MAG Group's chairman on shaping sustainable, wellness-centric communities
Image: Supplied In a city known for mega-projects and high-profile real estate launches, Chairman Moafaq Ahmad Al Gaddah says it's a response to what today's buyers are actually looking for: green space, wellness, and integrated communities. Here, he discusses the long-term thinking behind the project, and how it ties into the UAE's evolving urban and investment priorities. Tell us about your long-term vision behind developing a private city in one of the fastest-growing areas of Dubai. Our vision is to create a next-generation city that redefines what urban living can and should be. We saw a rare opportunity to build a fully integrated private city that goes beyond traditional development. Keturah Ardh is designed to offer more than just homes or commercial space — it's a holistic environment that combines art, nature, and wellness to elevate the quality of life. The project also supports Dubai's ambition to be a global leader in innovative and sustainable urban development. How does the Keturah Ardh development align with Dubai's 2040 Urban Master Plan and the emirate's broader vision for sustainable urban growth? Keturah Ardh was designed in alignment with the key pillars of the Dubai 2040 Urban Master Plan, namely sustainability, enhanced quality of life, and smart land use. The development integrates green infrastructure, walkable spaces, and environmentally responsible design. With over 100,000 trees and a clear focus on sustainable urban growth, Keturah Ardh not only supports but also amplifies the emirate's broader vision for long-term, people-centric, and climate-resilient development. The concept of 'Life-Scaping' is central to the project's design philosophy. Can you elaborate on how this approach will transform the living experience for future residents? 'Life-Scaping' is a core philosophy of Keturah Ardh. It means designing spaces where nature is not an afterthought, but a foundational element of the built environment. By integrating mature trees, natural materials, and biophilic design throughout the project, we're creating a living ecosystem that enhances physical and emotional wellbeing. Residents will experience improved air quality, increased access to green space, and a stronger sense of connection to their surroundings. It's a complete shift from conventional development toward a lifestyle that prioritises wellness and community. What measures are being taken to ensure Keturah Ardh meets global sustainability standards, and how do certifications like LEED ND and WELL Building Standard factor into the project's long-term impact? Sustainability is embedded into every layer of Keturah Ardh. We are actively pursuing LEED for Neighborhood Development (LEED ND) and WELL Building Standard certifications to ensure the project meets the highest international benchmarks. These certifications address both environmental impact and human health, covering everything from energy efficiency and water conservation to air quality and wellness features. Our goal is not just to meet the standards but to set new ones for sustainable luxury living in the region. With growing demand from both regional and international investors, how is the UAE positioning itself as a long-term destination for high-end real estate investment? Under the visionary leadership of the wise leadership, the UAE has made significant strides in positioning itself as a premier destination for high-end real estate investment. Forward-thinking policies, such as long-term golden visas, full foreign ownership rights, and robust regulatory framework, are the result of a leadership that prioritises economic diversification, innovation, and global competitiveness. Dubai, in particular, has emerged as a beacon for international investors, thanks to the continued guidance of Dubai's leadership. The emirate's stability, world-class infrastructure, and unmatched lifestyle offerings make it a natural choice for long-term, high-value investment. How are changing buyer preferences, particularly around wellness, sustainability, and integrated communities, shaping future development strategies in the UAE? Today's buyers are more discerning than ever. They are no longer just looking for property, they are seeking environments that support their health, reflect their values, and foster meaningful connections. Wellness, sustainability, and a strong sense of community have become essential, not optional. This shift is deeply aligned with the forward-looking vision of the UAE's leadership, where the country has made remarkable progress in prioritizing human-centric urban planning and sustainable growth. These national priorities are now being translated into real, measurable expectations from a new generation of homeowners and global investors. We view this evolution not as a trend, but as a defining force that shapes the future of real estate. Developments like Keturah Ardh are thoughtfully designed to meet these expectations, placing wellness, biophilic design, and social connectivity at the center of the living experience. It's about contributing to a larger national vision where people, nature, and long-term well-being are seamlessly integrated into every layer of urban life. In your view, what are the key economic or regulatory trends currently influencing the UAE's real estate sector, and how is MAG Group adapting to stay ahead? Several key factors are shaping the sector such as the UAE's evolving visa and ownership laws, and a strong push for sustainability. We are aligning with these trends by partnering with global leaders, like CITIC Limited, and by investing in smart, sustainable developments. We've secured all regulatory approvals for Keturah Ardh from bodies such as DDA, DEWA, and RTA, ensuring a smooth path forward. Our approach is proactive, future-focused, and grounded in creating long-term value for residents and investors alike. Read:
Mid East Info
22-07-2025
- Business
- Mid East Info
fäm Properties appointed exclusive master agency for phase one of AED60 billion Keturah Ardh master community
First phase launches residential townhouse plot sales in Dubai's most ambitious heritage-wellness integrated luxury development Dubai, UAE, 22nd July, 2025: fäm Properties has been appointed as the exclusive Master Agency for Phase One of the AED 60 billion Keturah Ardh master development, Dubai's first heritage-wellness integrated luxury community. The first phase introduces a rare opportunity for investors and end-users to buy residential plots with permits to build luxury townhouses, a category of property that has become one of the most scarce and sought-after asset classes in Dubai's luxury market today. Located in the Al Rowaiyah First District, the groundbreaking project from master developer MAG Group authentically combines traditional Arabic architectural principles with comprehensive modern wellness innovation. Including 93 meticulously planned clusters and 558 luxury townhouse plots, Phase One is being brought to market with attractive payment plans. fäm Properties officially launches the project to brokers at an official briefing event at the Madinat Jumeirah Johara Ballroom tomorrow morning (23 July). The wider master plan offers a new vision for luxury living, combining Arabic heritage with advanced wellness to create a self-contained lifestyle community unlike anything else in Dubai. The name 'Ardh,' meaning 'earth' or 'land' in Arabic, reflects its strong ties to culture and nature. Firas Al Msaddi, CEO of fäm Properties, said: 'We're excited to team up with MAG Group on such a distinctive project. Keturah Ardh is a great fit for our expertise in off-plan sales, land advisory, and creating flexible payment solutions that meet the needs of today's buyers.' 'This isn't a typical real estate launch, and it isn't a typical product. We're introducing Dubai's most exclusive heritage-wellness opportunity: freehold plots with luxury townhouse permits, ready for those who want to build, design, and invest in generational value while honouring authentic Arabic cultural heritage.' 'Genuine heritage-wellness integration is limited, and plots for luxury townhouses in such communities are by far the most in-demand, hardest-to-find asset in the market today. For the last four years, this segment has been leading in both performance and investor interest.' The Keturah Ardh project reflects MAG Group's 45-year commitment to excellence and innovation, with a focus on Arabic design and premium wellness amenities, including spa and sauna, yoga and pilates, running and cycling tracks and green areas. Mature landscaping features trees from Italy, Spain, Thailand, and Africa, all within a masterplanned community focused on long-term value creation. Infrastructure delivery is scheduled for Q1 2026, with construction beginning in Q4 2026 and full community completion by 2030. This community marks the fourth major project in the Keturah luxury portfolio, following the success of Keturah Reserve, Keturah Resort, and Keturah Bahar, establishing Keturah as one of the top luxury real estate brands globally. Key project specifications: Total Investment: AED 60 billion master community Phase One: 558 luxury townhouses across 93 clusters Plot Sizes: 142.5 to 423.2 square meters (1,534 to 4,555 square feet) Payment Plans: Three flexible options with 20% down payment Architecture: Authentic Arabic design with modern luxury amenities Timeline: Q1 2026 infrastructure, Q4 2026 construction start About MAG Group: Founded in 1978, MAG Group has established itself as a leader in luxury real estate with a $25 billion portfolio of developments and communities. The company's 45-year track record includes successful developments across the UAE and internationally. The Keturah brand, launched in 2022, has rapidly positioned itself as a leader in luxury real estate with a $5 billion asset portfolio. Ends
Zawya
22-07-2025
- Business
- Zawya
Fäm Properties appointed exclusive master agency for phase one of AED60bln Keturah Ardh master community
Dubai, UAE: fäm Properties has been appointed as the exclusive Master Agency for Phase One of the AED 60 billion Keturah Ardh master development, Dubai's first heritage-wellness integrated luxury community. The first phase introduces a rare opportunity for investors and end-users to buy residential plots with permits to build luxury townhouses, a category of property that has become one of the most scarce and sought-after asset classes in Dubai's luxury market today. Located in the Al Rowaiyah First District, the groundbreaking project from master developer MAG Group authentically combines traditional Arabic architectural principles with comprehensive modern wellness innovation. Including 93 meticulously planned clusters and 558 luxury townhouse plots, Phase One is being brought to market with attractive payment plans. fäm Properties officially launches the project to brokers at an official briefing event at the Madinat Jumeirah Johara Ballroom tomorrow morning (23 July). The wider master plan offers a new vision for luxury living, combining Arabic heritage with advanced wellness to create a self-contained lifestyle community unlike anything else in Dubai. The name 'Ardh,' meaning 'earth' or 'land' in Arabic, reflects its strong ties to culture and nature. Firas Al Msaddi, CEO of fäm Properties, said: ' We're excited to team up with MAG Group on such a distinctive project. Keturah Ardh is a great fit for our expertise in off-plan sales, land advisory, and creating flexible payment solutions that meet the needs of today's buyers.' 'This isn't a typical real estate launch, and it isn't a typical product. We're introducing Dubai's most exclusive heritage-wellness opportunity: freehold plots with luxury townhouse permits, ready for those who want to build, design, and invest in generational value while honouring authentic Arabic cultural heritage.' 'Genuine heritage-wellness integration is limited, and plots for luxury townhouses in such communities are by far the most in-demand, hardest-to-find asset in the market today. For the last four years, this segment has been leading in both performance and investor interest.' The Keturah Ardh project reflects MAG Group's 45-year commitment to excellence and innovation, with a focus on Arabic design and premium wellness amenities, including spa and sauna, yoga and pilates, running and cycling tracks and green areas. Mature landscaping features trees from Italy, Spain, Thailand, and Africa, all within a masterplanned community focused on long-term value creation. Infrastructure delivery is scheduled for Q1 2026, with construction beginning in Q4 2026 and full community completion by 2030. This community marks the fourth major project in the Keturah luxury portfolio, following the success of Keturah Reserve, Keturah Resort, and Keturah Bahar, establishing Keturah as one of the top luxury real estate brands globally. Key project specifications: Total Investment: AED 60 billion master community Phase One: 558 luxury townhouses across 93 clusters Plot Sizes: 142.5 to 423.2 square meters (1,534 to 4,555 square feet) Payment Plans: Three flexible options with 20% down payment Architecture: Authentic Arabic design with modern luxury amenities Timeline: Q1 2026 infrastructure, Q4 2026 construction start About MAG Group: Founded in 1978, MAG Group has established itself as a leader in luxury real estate with a $25 billion portfolio of developments and communities. The company's 45-year track record includes successful developments across the UAE and internationally. The Keturah brand, launched in 2022, has rapidly positioned itself as a leader in luxury real estate with a $5 billion asset portfolio. For further press information please contact: Tony Lewis / Narayan Marar Total Communications Email: tony@ / narayan@
Web Release
28-05-2025
- Business
- Web Release
MAG GROUP and Citic Limited Sign MoU for USD 6 Billion 'Keturah Ardh' Development in Dubai
In a landmark move poised to significantly shape Dubai's luxury real estate landscape, MAG Group and CITIC Limited, one of China's largest state-owned conglomerates, have announced the signing of a Memorandum of Understanding (MoU) for the development of Keturah Ardh — a visionary USD 6 billion project spanning 18.47 million square feet in the Al Rowaiyah First District of Dubai. The signing ceremony brought together two financial powerhouses: MAG Group Holding, with a portfolio valued at USD 3 billion, ongoing sales worth USD 5 billion, and developments estimated at approximately USD 17 billion; and CITIC Limited, which manages total assets exceeding USD 1.67 trillion. This collaboration, marking CITIC Limited's first major entry into Dubai's premium real estate sector. The development timeline outlines the completion of infrastructure works and full site mobilisation by Q2 and Q3 2025. The first phase, launched under the Keturah Ardh Couture Art brand, will debut in Q4 2025. The second phase is expected in Q1 2026, with subsequent phases rolled out through to 2027. The project is expected to be completed within a two- to seven-year timeframe. Plot sizes within the development will range from 50,000 to 200,000 square feet, and the site will feature more than 100,000 trees—aging between 20 and 2,200 years—brought together through an innovative 'Life-Scaping' approach. In his comments, Moafaq A. Al Gaddah, Founder and Chairman of MAG Group Holding, said: 'Keturah Ardh exemplifies what the future of living in Dubai should look like. Our aim is to create a place where people feel deeply connected to their surroundings, with nature and community embedded into daily life.' Yang Jianqiang, Chairman of CITIC Limited, said: 'Our partnership with MAG Group Holding is built on a strategy of long-term value and genuine collaboration. By leveraging CITIC Limited's wealth of expertise in advanced manufacturing, innovative materials, sustainable infrastructure, and real estate, we want to shape a destination that welcomes all generations and sets new benchmarks for sustainability in the region.' In line with international environmental standards, the project is actively pursuing prestigious certifications such as LEED ND and the WELL Building Standard—underscoring Dubai's commitment to sustainable and future-ready developments.
