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EdgeCortix Becomes First Japanese and Semiconductor Company Awarded U.S. Defense Innovation Unit Contract

EdgeCortix Becomes First Japanese and Semiconductor Company Awarded U.S. Defense Innovation Unit Contract

Business Wire12-05-2025

TOKYO--(BUSINESS WIRE)--EdgeCortix® Inc., a pioneering fabless semiconductor company specializing in energy-efficient edge Artificial Intelligence (AI), today announced it has been awarded an Other Transaction (OT) agreement by the United States Defense Innovation Unit (DIU). This marks the first time a Japanese company and its U.S.-based subsidiary have secured such an award, highlighting EdgeCortix's growing prominence in advanced AI solutions.
The OT, awarded in February 2025, empowers the DIU to rapidly evaluate and eventually deploy EdgeCortix's cutting-edge hardware and software solutions across diverse U.S. Department of Defense (DoD) edge applications. These include critical areas involving AI-powered vision and generative AI technologies.
'We are deeply honored to be the first Japanese company selected for a DIU contract, a testament to the innovative edge AI solutions our team has developed,' said Dr. Sakyasingha Dasgupta, CEO of EdgeCortix. 'This partnership not only validates our commitment to advancing energy-efficient AI technologies but also opens up transformative opportunities to contribute to critical global and national security challenges. We are thrilled to collaborate with the DIU team, whose seamless and easy-to-navigate process has made exploring the potential of our solutions across diverse domains—from space and aerial platforms to land-based systems—a rewarding experience. Together, we aim to redefine what's possible in Defense at the edge.'
Under this initiative, EdgeCortix will demonstrate how its solutions can significantly enhance mission capabilities for military personnel while optimizing platforms, systems, and components utilized across the DoD. The collaboration aligns with DIU's Resource Optimized Compute program, which seeks to advance modern AI and machine learning systems capable of efficiently collecting, processing, and distributing mission-critical information at strategically decisive speeds. This program aims to ensure a strategic information advantage for national and global security operations across air, space, sea, ground, and cyber platforms. Key applications targeted include advanced AI analytics, real-time decision support systems, autonomous operations, and enhanced situational awareness.
Through a structured, multi-phase process, EdgeCortix and DIU will collaborate with various DoD agencies, leading U.S. defense, aerospace companies and NASA to leverage EdgeCortix technology:
Benchmarking performance and efficiency of the SAKURA-II AI edge accelerator.
Validating radiation resilience of the SAKURA-II accelerator for space applications.
Exploring opportunities for deployments across DoD platforms.
This collaboration underscores EdgeCortix's milestone achievement as the first Japanese company to receive DIU funding, significantly advancing edge AI solutions for national and global security.
DIU Project Spotlight: Hybrid Space Communications Network Leverages Commercial Technology, Enabling Faster Decision-Making on the Battlefield: https://www.diu.mil/latest/hybrid-space-communications-network-leverages-commercial-technology-enabling
About EdgeCortix Inc.
Pioneering the future of the connected intelligent edge, EdgeCortix is a fabless semiconductor company focused on energy-efficient AI processing of Generative-AI workloads at the edge. Founded in 2019 with R&D headquarters in Tokyo, Japan, EdgeCortix delivers a software-first approach with its patented 'hardware and software co-exploration' system to design an AI specific runtime reconfigurable accelerator from the ground up. EdgeCortix's products disrupt the rapidly growing edge AI hardware markets including defense, aerospace, smart cities, industry 4.0, autonomous vehicles and robotics.
For more information about EdgeCortix, visit .

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These S.F. malls are experiencing a ‘renaissance' that defies the doom loop. Here's their secret
These S.F. malls are experiencing a ‘renaissance' that defies the doom loop. Here's their secret

San Francisco Chronicle​

time27 minutes ago

  • San Francisco Chronicle​

These S.F. malls are experiencing a ‘renaissance' that defies the doom loop. Here's their secret

Rebekah Penaloza loves San Francisco's Japantown so much that she and a friend drove an hour and a half from their homes in Fairfield during a recent weekday to shop for K-pop merchandise, Pokémon cards and nostalgic anime trinkets. 'I love to spend money here,' said Penaloza, 19, who is Filipino American. 'I love all the cute things. I love the food, the drinks. Japantown is just perfect for me.' As downtown's struggling San Francisco Centre mall and Union Square face scores of empty storefronts, a new wave of Asian retailers and restaurants in Japantown and Stonestown Galleria has captured the zeitgeist by offering unique Japanese, Korean and Chinese pop culture merchandise as well as experiential businesses such as bowling, movies and augmented reality. There are almost no vacancies at either mall. By capitalizing on buzzy imports like Sanrio plushies and anime collectibles in claw machines and wildly popular Pop Mart toy figurines, the malls have captured the young customers that all shopping centers are chasing. The success of the Japantown and Stonestown malls offers lessons about what it takes to thrive as a brick-and-mortar business in a still-recovering city. 'After the pandemic, we started seeing a renaissance of more visitors here. We are seeing an increase in more young people here in Japantown and that's because of the shops and restaurants here,' said Japantown Merchants Association president Richard Hashimoto. While Japantown attracts shoppers from within and outside San Francisco, Stonestown's shopping base pulls from nearby San Francisco State University, multiple high schools and Parkmerced. 'We've always had a strong student population here. Now we've got more offerings for them, with the entertainment,' including arcade and bowling alley Round One, escape rooms and a movie theater, said Darren Iverson, Brookfield's senior general manager of Stonestown. Stonestown is enjoying record high foot traffic — up 6% in the last 12 months, said Iverson. Sales per square foot are up 20% since 2019. Both malls have suburban elements like abundant parking, are located in safe neighborhoods and Stonestown benefits from freeway access while Japantown gets a boost from ample Muni bus lines. Both have a diverse mix of offerings that attract residents seeking everything from daily necessities to a fun night out, such as Japantown's karaoke bar, eye-popping Kiddleton arcade and traditional Japanese communal bath house, Kabuki Springs and Spa. 'Stonestown is a regional center that has got all things to all people. You've got a grocery, you've got a gym, you've got soft goods, you have a lot of food,' said Kazuko Morgan, a retail broker at Cushman & Wakefield. 'Everybody I know is going there. The kids from Pac Heights go every weekend. They used to all go to S.F. Centre.' No longer. San Francisco Centre, the city's biggest mall, is over half empty and has lost dozens of retailers in recent years, including Nordstrom and Bloomingdale's. Stonestown owner Brookfield previously co-owned the downtown mall before walking away from its mortgage along with then-partner Westfield. Meanwhile, transit data suggests that Japantown foot traffic has exceeded that of downtown's shopping district. The bus lines that serve Japantown are some of Muni's strongest performing routes, SFMTA spokesperson Erica Kato said. And the mall's parking garage became the agency's busiest last year. 'I would never have thought, in the close to 50 years I've been there, that we would surpass Union Square, the bigger downtown garages,' said Hashimoto, who's worked at Japan Center Garage since 1977. That change is partly a sign of rising Asian cultural power. 'Anime, manga, all that, has always been popular in Japan but now it's making its way over here to the U.S,' he said. When Kelvin Chak, a Japantown regular, was a kid growing up in the Fillmore, liking anime meant 'You're going to get bullied,' he said of the Japanese animation genre. 'But now, it's normal.' The surging consumer demand for East Asian culture and food, propelled by the success of K-pop groups like BTS and Blackpink, has helped drive foot traffic to these two malls — both of which are more than 50 years old. Reinvention was made possible when longtime tenants left during the pandemic. 'In the last three to four years, what we identified was an untapped customer here and they happened to be Asian," Chris Brandon, Brookfield senior vice president of leasing, said about Stonestown, pointing out how many of the nearby university students are Asian American. 'We didn't cater to (them) enough.' They are now. Stonestown diners have a slew of new Asian food options including spicy Chinese hot pot from Tang Bar and Japanese rice ball vendor Onigilly. Taiwan's Supreme Dumpling and Vietnamese restaurant Le Soleil are on the verge of opening as well. One hugely popular Asian retailer at Stonestown, Pop Mart, saw long lines on opening day last year and virtually every week during its regular product releases, including its 'Labubu' collectible toy series. Superfans can buy 'blind boxes' with a range of possible dolls, including rare versions that can resell for thousands of dollars. "We've been thrilled by the enthusiastic response at Stonestown,' said Emily Brough, head of Pop Mart's intellectual property licensing in the Americas. 'Stonestown has cultivated a strong community feel, which we believe is key to its success.' That demand led gaming center Activate, Escapology escape rooms and Regal Cinemas to lease the former Macy's space in Stonestown. The Japan-based, neon-tinged arcade Round One replaced the former Nordstrom there and buzzy fried chicken restaurant Raising Cane's is replacing a shuttered McDonald's. Tang Bar owner Russell Liu said his hot pot restaurant sees sales of $2,100 per square foot per year, which he said ranks it in the top 10% among restaurants nationwide. Other retailers are also taking notice. In an unusual move, H&M is reopening in the same Stonestown space where it closed in 2019. DSW, Vans and GNC have also signed leases in recent years. Japantown was hit hard by the pandemic, Hashimoto said. But that provided an opportunity for the aging district to revamp itself, said Haley Klein, one of the partners at Maven Commercial, the leasing agent for Japan Center's East and West Mall. By 2021, there were 13 vacancies, which gave Klein's team a chance to find a 'better blend' of tenants. 'After COVID, there was an influx of newer, modern urban tenants,' Klein said, such as boba chain Yifang Taiwan Fruit Tea, which she said she sought out. 'Now five to six years later, with little to no vacancy, Japan Center has become a budding hotspot for new and emerging trends.' One such entrepreneur is Fanny Deng, who's had a dream of opening a store for teenage girls filled with beautiful stationery, plush toys and make-up ever since she immigrated to the U.S. at 19. She wanted to create a place like her favorite store growing up in Guangdong Province, China, where she could spend hours picking the perfect notebook. In 2019, she heard about a vacancy at Stonestown Galleria and emailed the leasing agent. She refinanced her house to obtain $200,000 to start her first brick-and-mortar called Fanloli, named after her daughter. She now has more than five stores across the Bay Area, including in Stonestown and Japantown. 'I built my dream store,' she said. Her teenage daughter frequently sends her TikTok videos about the latest makeup trends and Deng often stocks products at her daughter's recommendation, such as a popular Korean lipstick-blush gel. 'I am always just listening to young people.' Even legacy businesses have adapted to Japantown's increasingly youthful clientele. When husband-wife duo Stephen Jordan and Mariko Sawada Jordan opened 'Sakura Sakura' in Japantown 26 years ago selling Kimono-inspired Japanese garments and art pieces, they never imagined that they'd end up carrying a line of 'little fuzzy dolls,' Jordan said. In 2016, their daughter urged them to update their merchandise to cater to Gen-Z. Today, their store houses a line of Japanese-imported mischievous-looking street cat dolls dressed in hoodies and beanies, alongside cute plushies and sweatshirts, which the couple said has attracted more young people and increased sales. There's a common refrain among customers, retailers and advocates about another upside of the malls: Safety. 'The success of Japantown,' Hashimoto said, 'is that people see Japantown as being safe and not being exposed to the skid row type people, mentally disturbed people.' The Japantown Community Benefit District runs a community ambassador program and 'clean team' hotline to respond to requests for sidewalk sweeping, graffiti removal and cleaning the glass from car break-ins. Unlike San Francisco Centre, Stonestown has not had widespread security or safety problems. One exception were two large-scale fights among teenagers and youths in 2023, which Brookfield spokesperson Lindsay Kahn called 'an unfortunate, isolated location.' The mall has a 'robust security presence,' which includes security officers, canines and security cars, she said. Brookfield is investing in Stonestown and plans a massive 3,500-unit housing project approved last year to replace parking lots in what would be the biggest west side development in 50 years. An additional 150,000 square feet of shops, restaurants and entertainment as well as parks are planned over two decades. Still, President Donald Trump's proposed tariffs loom large over business owners' futures. Fanoli owner Deng said shipping costs have increased but she has been afraid to raise prices. Jordan said he recently had to pay for duties on imported Japanese merchandise that were 'untenable,' including $313 on a shipment of plush dolls valued at $598. Eunice Ashizawa of Japantown's oldest store, Soko Hardware, said her distributor cancelled her order of Chinese-made somen machines. And Tang Bar's Liu said he's forced to raise prices nearly 5% due to tariffs. For the time being, the stores at Japantown and Stonestown remain packed with Gen-Zers like the 19-year-old shopper Penaloza, who enjoyed wandering through the pastel-colored shelves of the Fanloli store, picking out a photo card set from a beloved K-pop band. 'This is like my favorite place,' she said.

Japanese Adult Diaper Market Forecast at USD 4.33 Billion by 2030, Led by Unicharm Corp., Livedo Corp., and Kami Shoji Co.
Japanese Adult Diaper Market Forecast at USD 4.33 Billion by 2030, Led by Unicharm Corp., Livedo Corp., and Kami Shoji Co.

Yahoo

timean hour ago

  • Yahoo

Japanese Adult Diaper Market Forecast at USD 4.33 Billion by 2030, Led by Unicharm Corp., Livedo Corp., and Kami Shoji Co.

Key opportunities in Japan's adult diaper market include catering to the growing elderly population, driven by aging demographics and rising incontinence awareness. The Kanto region offers significant market demand. Japanese Adult Diaper Market Dublin, June 04, 2025 (GLOBE NEWSWIRE) -- The "Japan Adult Diaper Market, By Region, Competition, Forecast & Opportunities, 2020-2030F" has been added to offering. The Japan Adult Diaper Market was valued at USD 2.92 Billion in 2024 and is expected to reach USD 4.33 Billion by 2030, rising at a CAGR of 6.80%. The Japan adult diaper market has witnessed significant growth, driven by an aging population, increasing awareness about hygiene, and the rising prevalence of incontinence-related conditions. With Japan's elderly demographic projected to exceed 35% of the total population by 2050, the demand for adult diapers is set to grow steadily. Key product segments include reusable diapers and disposable diapers. Disposable diapers dominate the market due to their convenience and widespread adoption in hospitals and care facilities. However, reusable diapers are gaining traction among environmentally conscious consumers, as they offer sustainability and cost efficiency in the long term. Key growth factors include increasing government initiatives to support elderly care, rising disposable incomes, and advancements in diaper technology, such as breathable materials and odor control features. Furthermore, cultural shifts toward destigmatizing incontinence and promoting elderly dignity are encouraging product adoption. Manufacturers are increasingly investing in R&D to develop thinner, more comfortable, and eco-friendly diapers to meet evolving consumer preferences. Key Market Drivers Aging Population and Demographic Shifts: Japan has one of the world's oldest populations, with over 29% of its residents aged 65 and above as of 2025, a figure expected to rise further in the coming decades. This demographic shift is a direct consequence of declining birth rates and increased life expectancy. Aging populations are more prone to incontinence-related issues, making adult diapers a necessity for a significant portion of society. In addition, Japan's robust healthcare infrastructure ensures better diagnosis and management of conditions like urinary and fecal incontinence, leading to higher adoption of these products. Moreover, government initiatives to support the elderly through subsidies for medical supplies, including adult diapers, are playing a crucial role in driving market demand. This proactive stance is designed to alleviate the financial burden on aging citizens while improving their quality of life. The normalization of adult diapers within care facilities and homes has also reduced the stigma associated with their use, further increasing market penetration. Japan has reached a significant demographic milestone, with over 10% of its population now aged 80 or older, and 29.1% of its 125 million residents aged 65 or older, marking a record high. As the country with the oldest population globally, Japan faces challenges in supporting its ageing citizens, particularly with a projected 34.8% of the population over 65 by 2040. Despite having one of the highest elderly employment rates, which sees over 13% of the workforce aged 65 and above, this has not alleviated the financial strain on social security systems. Rising Awareness and Acceptance of Incontinence Products: Cultural attitudes toward incontinence are gradually evolving in Japan. Increased public awareness campaigns and targeted marketing efforts by manufacturers are destigmatizing the use of adult diapers. These campaigns emphasize maintaining dignity, comfort, and hygiene for the elderly and other affected demographics. This shift has helped normalize incontinence-related issues, encouraging more individuals to seek appropriate solutions. Technological Advancements and Product Innovation: Technological advancements are revolutionizing the adult diaper market in Japan, with manufacturers focusing on comfort, functionality, and sustainability. Features such as ultra-thin designs, breathable materials, odor-neutralizing layers, and high-absorbency cores cater to user preferences for discretion and convenience. Smart diapers equipped with sensors to monitor moisture levels are also gaining traction, particularly in medical and homecare settings. In addition, increasing environmental awareness has spurred the development of biodegradable and reusable diaper options. Key Market Challenges Environmental Concerns and Sustainability Issues: One of the most pressing challenges for the adult diaper market is its environmental impact. Disposable diapers, which dominate the market, generate substantial waste. In Japan, where landfills are limited and waste management is a national concern, the disposal of used diapers is a growing issue. These products are made with non-biodegradable materials such as plastics and superabsorbent polymers, which take decades to decompose, contributing to the country's waste crisis. In response, there is increasing consumer demand for sustainable alternatives, such as biodegradable or reusable diapers. However, developing and manufacturing environmentally friendly products poses technical and financial challenges for companies. Biodegradable diapers often come with higher production costs, which are passed on to consumers, making them less accessible to price-sensitive segments. Similarly, reusable diapers require behavior changes and additional effort from users, limiting their widespread adoption. Social Stigma and Cultural Barriers: Incontinence remains a taboo subject in many societies, including Japan, despite increasing awareness. Many individuals are reluctant to use adult diapers due to embarrassment, fear of judgment, or feelings of diminished independence. This stigma is particularly pronounced among younger users and those in the early stages of incontinence, who often delay seeking solutions until their condition worsens. Caregivers, too, face challenges in convincing elderly relatives or patients to use adult diapers, especially if the products are associated with frailty or a loss of dignity. While marketing campaigns and public health initiatives are working to normalize these products, changing deep-rooted cultural attitudes requires sustained effort and time. Key Market Trends Rise of Eco-Friendly and Sustainable Products: Environmental sustainability is becoming a central focus in the adult diaper market. With growing concerns over waste management and environmental degradation, manufacturers are innovating to create eco-friendly solutions. Biodegradable diapers made from plant-based or compostable materials are gaining traction, appealing to environmentally conscious consumers. Similarly, reusable adult diapers, designed for multiple uses, are being adopted as an alternative to disposables, especially among cost-sensitive and eco-aware demographics. Premiumization and Focus on Comfort and Discretion: Another emerging trend is the premiumization of adult diapers, driven by the willingness of consumers to pay for enhanced features and superior quality. Modern adult diapers are designed to prioritize comfort, discretion, and user dignity. Ultra-thin designs with high absorbency, breathable materials, and odor-neutralizing technologies are becoming standard in premium products. Integration of Smart Technologies: Smart adult diapers equipped with sensors and IoT technology are revolutionizing the caregiving landscape. These products can monitor moisture levels, temperature, and changes in urine composition, providing real-time data to caregivers or healthcare professionals through connected devices. This technology enhances user comfort by enabling timely changes, reducing the risk of infections or skin irritation. Segmental Insights In the Japan Adult Diaper Market, disposable diapers hold the largest market share in Japan's adult diaper market. This dominance can be attributed to their ease of use, superior absorbency, and suitability for both personal and institutional care settings. Disposable diapers are especially preferred in hospitals, nursing homes, and care facilities where convenience and hygiene are top priorities. Advancements in disposable diaper technology, such as ultra-thin designs, high-capacity absorbency, and odor-neutralizing layers, have further solidified their popularity. These features address the needs of individuals with moderate to severe incontinence, offering comfort and reducing the frequency of changes. Additionally, their single-use nature eliminates the need for cleaning and maintenance, making them ideal for caregivers managing multiple users or those with limited time and resources. Disposable diapers are also supported by strong distribution channels, including retail stores, pharmacies, and online platforms, ensuring widespread availability. While concerns about their environmental impact persist, the segment's leadership remains unchallenged due to its practicality and user preference for ready-to-use solutions. Regional Insights In the Japan adult diaper market, the Kanto region, which includes Tokyo, Kanagawa, Saitama, and Chiba, is Japan's most populous and economically developed area, making it the largest market for adult diapers. As a hub for healthcare facilities, senior care homes, and retail networks, Kanto accounts for a significant portion of the market demand. The high concentration of elderly individuals in urban areas like Tokyo and Yokohama further drives the consumption of adult diapers. In addition to demographic advantages, Kanto benefits from robust distribution networks, including extensive retail stores, pharmacies, and e-commerce fulfilment centres. These factors ensure easy access to adult diapers for consumers and caregivers alike. Furthermore, the region's high disposable income levels encourage the adoption of premium products with advanced features, such as ultra-thin designs and odor control technologies. Manufacturers prioritize Kanto for launching new products and marketing campaigns, leveraging its large, affluent, and health-conscious customer base. The region's strong infrastructure and consumer spending power ensure its continued dominance in the market. Key Players Profiled in the Japanese Adult Diaper Market Unicharm Corporation Livedo Corporation KAMI SHOJI CO., LTD. Nippon Paper Industries Co., Ltd. Hartmann Japan K.K ZUIKO Corporation Daio Paper Corporation Oji Holdings Corporation Kao Corporation Pigeon Corporation Report Scope In this report, the Japan adult diaper market has been segmented into the following categories, in addition to the industry trends which have also been detailed below: Japan Adult Diaper Market, By Product Type: Reusable Diapers Disposable Diapers Japan Adult Diaper Market, By End User: Men Women Unisex Japan Adult Diaper Market, By Sales Channel: Retail Stores Pharmacies & Drug Stores Online Japan Adult Diaper Market, By Region: Kanto Kansai Chubu Tohoku Rest of Japan Key Attributes Report Attribute Details No. of Pages 82 Forecast Period 2024-2030 Estimated Market Value (USD) in 2024 $2.92 Billion Forecasted Market Value (USD) by 2030 $4.33 Billion Compound Annual Growth Rate 6.8% Regions Covered Japan For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. Attachment Japanese Adult Diaper Market CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Japanese Adult Diaper Market Forecast at USD 4.33 Billion by 2030, Led by Unicharm Corp., Livedo Corp., and Kami Shoji Co.
Japanese Adult Diaper Market Forecast at USD 4.33 Billion by 2030, Led by Unicharm Corp., Livedo Corp., and Kami Shoji Co.

Yahoo

timean hour ago

  • Yahoo

Japanese Adult Diaper Market Forecast at USD 4.33 Billion by 2030, Led by Unicharm Corp., Livedo Corp., and Kami Shoji Co.

Key opportunities in Japan's adult diaper market include catering to the growing elderly population, driven by aging demographics and rising incontinence awareness. The Kanto region offers significant market demand. Japanese Adult Diaper Market Dublin, June 04, 2025 (GLOBE NEWSWIRE) -- The "Japan Adult Diaper Market, By Region, Competition, Forecast & Opportunities, 2020-2030F" has been added to offering. The Japan Adult Diaper Market was valued at USD 2.92 Billion in 2024 and is expected to reach USD 4.33 Billion by 2030, rising at a CAGR of 6.80%. The Japan adult diaper market has witnessed significant growth, driven by an aging population, increasing awareness about hygiene, and the rising prevalence of incontinence-related conditions. With Japan's elderly demographic projected to exceed 35% of the total population by 2050, the demand for adult diapers is set to grow steadily. Key product segments include reusable diapers and disposable diapers. Disposable diapers dominate the market due to their convenience and widespread adoption in hospitals and care facilities. However, reusable diapers are gaining traction among environmentally conscious consumers, as they offer sustainability and cost efficiency in the long term. Key growth factors include increasing government initiatives to support elderly care, rising disposable incomes, and advancements in diaper technology, such as breathable materials and odor control features. Furthermore, cultural shifts toward destigmatizing incontinence and promoting elderly dignity are encouraging product adoption. Manufacturers are increasingly investing in R&D to develop thinner, more comfortable, and eco-friendly diapers to meet evolving consumer preferences. Key Market Drivers Aging Population and Demographic Shifts: Japan has one of the world's oldest populations, with over 29% of its residents aged 65 and above as of 2025, a figure expected to rise further in the coming decades. This demographic shift is a direct consequence of declining birth rates and increased life expectancy. Aging populations are more prone to incontinence-related issues, making adult diapers a necessity for a significant portion of society. In addition, Japan's robust healthcare infrastructure ensures better diagnosis and management of conditions like urinary and fecal incontinence, leading to higher adoption of these products. Moreover, government initiatives to support the elderly through subsidies for medical supplies, including adult diapers, are playing a crucial role in driving market demand. This proactive stance is designed to alleviate the financial burden on aging citizens while improving their quality of life. The normalization of adult diapers within care facilities and homes has also reduced the stigma associated with their use, further increasing market penetration. Japan has reached a significant demographic milestone, with over 10% of its population now aged 80 or older, and 29.1% of its 125 million residents aged 65 or older, marking a record high. As the country with the oldest population globally, Japan faces challenges in supporting its ageing citizens, particularly with a projected 34.8% of the population over 65 by 2040. Despite having one of the highest elderly employment rates, which sees over 13% of the workforce aged 65 and above, this has not alleviated the financial strain on social security systems. Rising Awareness and Acceptance of Incontinence Products: Cultural attitudes toward incontinence are gradually evolving in Japan. Increased public awareness campaigns and targeted marketing efforts by manufacturers are destigmatizing the use of adult diapers. These campaigns emphasize maintaining dignity, comfort, and hygiene for the elderly and other affected demographics. This shift has helped normalize incontinence-related issues, encouraging more individuals to seek appropriate solutions. Technological Advancements and Product Innovation: Technological advancements are revolutionizing the adult diaper market in Japan, with manufacturers focusing on comfort, functionality, and sustainability. Features such as ultra-thin designs, breathable materials, odor-neutralizing layers, and high-absorbency cores cater to user preferences for discretion and convenience. Smart diapers equipped with sensors to monitor moisture levels are also gaining traction, particularly in medical and homecare settings. In addition, increasing environmental awareness has spurred the development of biodegradable and reusable diaper options. Key Market Challenges Environmental Concerns and Sustainability Issues: One of the most pressing challenges for the adult diaper market is its environmental impact. Disposable diapers, which dominate the market, generate substantial waste. In Japan, where landfills are limited and waste management is a national concern, the disposal of used diapers is a growing issue. These products are made with non-biodegradable materials such as plastics and superabsorbent polymers, which take decades to decompose, contributing to the country's waste crisis. In response, there is increasing consumer demand for sustainable alternatives, such as biodegradable or reusable diapers. However, developing and manufacturing environmentally friendly products poses technical and financial challenges for companies. Biodegradable diapers often come with higher production costs, which are passed on to consumers, making them less accessible to price-sensitive segments. Similarly, reusable diapers require behavior changes and additional effort from users, limiting their widespread adoption. Social Stigma and Cultural Barriers: Incontinence remains a taboo subject in many societies, including Japan, despite increasing awareness. Many individuals are reluctant to use adult diapers due to embarrassment, fear of judgment, or feelings of diminished independence. This stigma is particularly pronounced among younger users and those in the early stages of incontinence, who often delay seeking solutions until their condition worsens. Caregivers, too, face challenges in convincing elderly relatives or patients to use adult diapers, especially if the products are associated with frailty or a loss of dignity. While marketing campaigns and public health initiatives are working to normalize these products, changing deep-rooted cultural attitudes requires sustained effort and time. Key Market Trends Rise of Eco-Friendly and Sustainable Products: Environmental sustainability is becoming a central focus in the adult diaper market. With growing concerns over waste management and environmental degradation, manufacturers are innovating to create eco-friendly solutions. Biodegradable diapers made from plant-based or compostable materials are gaining traction, appealing to environmentally conscious consumers. Similarly, reusable adult diapers, designed for multiple uses, are being adopted as an alternative to disposables, especially among cost-sensitive and eco-aware demographics. Premiumization and Focus on Comfort and Discretion: Another emerging trend is the premiumization of adult diapers, driven by the willingness of consumers to pay for enhanced features and superior quality. Modern adult diapers are designed to prioritize comfort, discretion, and user dignity. Ultra-thin designs with high absorbency, breathable materials, and odor-neutralizing technologies are becoming standard in premium products. Integration of Smart Technologies: Smart adult diapers equipped with sensors and IoT technology are revolutionizing the caregiving landscape. These products can monitor moisture levels, temperature, and changes in urine composition, providing real-time data to caregivers or healthcare professionals through connected devices. This technology enhances user comfort by enabling timely changes, reducing the risk of infections or skin irritation. Segmental Insights In the Japan Adult Diaper Market, disposable diapers hold the largest market share in Japan's adult diaper market. This dominance can be attributed to their ease of use, superior absorbency, and suitability for both personal and institutional care settings. Disposable diapers are especially preferred in hospitals, nursing homes, and care facilities where convenience and hygiene are top priorities. Advancements in disposable diaper technology, such as ultra-thin designs, high-capacity absorbency, and odor-neutralizing layers, have further solidified their popularity. These features address the needs of individuals with moderate to severe incontinence, offering comfort and reducing the frequency of changes. Additionally, their single-use nature eliminates the need for cleaning and maintenance, making them ideal for caregivers managing multiple users or those with limited time and resources. Disposable diapers are also supported by strong distribution channels, including retail stores, pharmacies, and online platforms, ensuring widespread availability. While concerns about their environmental impact persist, the segment's leadership remains unchallenged due to its practicality and user preference for ready-to-use solutions. Regional Insights In the Japan adult diaper market, the Kanto region, which includes Tokyo, Kanagawa, Saitama, and Chiba, is Japan's most populous and economically developed area, making it the largest market for adult diapers. As a hub for healthcare facilities, senior care homes, and retail networks, Kanto accounts for a significant portion of the market demand. The high concentration of elderly individuals in urban areas like Tokyo and Yokohama further drives the consumption of adult diapers. In addition to demographic advantages, Kanto benefits from robust distribution networks, including extensive retail stores, pharmacies, and e-commerce fulfilment centres. These factors ensure easy access to adult diapers for consumers and caregivers alike. Furthermore, the region's high disposable income levels encourage the adoption of premium products with advanced features, such as ultra-thin designs and odor control technologies. Manufacturers prioritize Kanto for launching new products and marketing campaigns, leveraging its large, affluent, and health-conscious customer base. The region's strong infrastructure and consumer spending power ensure its continued dominance in the market. Key Players Profiled in the Japanese Adult Diaper Market Unicharm Corporation Livedo Corporation KAMI SHOJI CO., LTD. Nippon Paper Industries Co., Ltd. Hartmann Japan K.K ZUIKO Corporation Daio Paper Corporation Oji Holdings Corporation Kao Corporation Pigeon Corporation Report Scope In this report, the Japan adult diaper market has been segmented into the following categories, in addition to the industry trends which have also been detailed below: Japan Adult Diaper Market, By Product Type: Reusable Diapers Disposable Diapers Japan Adult Diaper Market, By End User: Men Women Unisex Japan Adult Diaper Market, By Sales Channel: Retail Stores Pharmacies & Drug Stores Online Japan Adult Diaper Market, By Region: Kanto Kansai Chubu Tohoku Rest of Japan Key Attributes Report Attribute Details No. of Pages 82 Forecast Period 2024-2030 Estimated Market Value (USD) in 2024 $2.92 Billion Forecasted Market Value (USD) by 2030 $4.33 Billion Compound Annual Growth Rate 6.8% Regions Covered Japan For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. Attachment Japanese Adult Diaper Market CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900

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