Zone·ify Becomes First AVOD Platform to Launch Free Gaming Through TV Remote Controls
After shattering streaming records with the 'Border Brawl,' co-produced with TNA Wrestling, Zone·ify expands its entertainment platform with interactive TV games and branded game opportunities
TORONTO, June 11, 2025--(BUSINESS WIRE)--Zone·ify, the rapidly growing free streaming platform, today announced the launch of a new feature: free interactive games playable instantly with an existing TV remote. In partnership with ES3 – the leading TV interactive engagement platform provider, the launch makes Zone·ify the first AVOD (Ad Supported Video on Demand) platform to offer native gaming as part of the core TV experience – no downloads, consoles, or mobile devices required. The games are now available on a wide range of streaming devices and cable and satellite providers, including Android TV, Fire TV, Comcast Xfinity TV, DIRECTV U-verse, Rogers Xfinity TV, and many others.
The launch follows the explosive success of The Border Brawl, Zone·ify's first exclusive live sporting event streamed from Niagara Falls, Canada which became the most-watched title in company history and drove a 13x increase in live watch time. Now available on demand, the event was a cross-border showdown of wrestling legends and reality stars that drew record-breaking viewership across the U.S. and Canada. Building on that moment, Zone·ify is taking the next step in redefining free entertainment.
"We're not just a streaming service anymore – we're a full-scale entertainment platform," said Doug Edwards, President of Zone·ify. "From the viral success of The Border Brawl and our rapidly growing library of content to the launch of TV gaming, we are evolving into a destination for watching, playing, and engaging – all in one place."
Now live with over a dozen casual games, Zone·ify's newest feature offers instant gameplay using nothing more than the TV remote – no downloads, no mobile devices, and no extra hardware required. The company has plans to rapidly expand its game catalog and offer custom-branded games for advertisers and sponsors, providing a new, measurable way to engage with audiences. With branded game integrations, companies can align their marketing campaigns or entertainment IP with playable content, reaching viewers through immersive interaction.
Zone·ify's free games are available now on these devices with more planned to launch in the coming months:
Pay TV Operators: Comcast Xfinity, Cox Contour, Buckeye Cable, DIRECTV U-verse (U.S.), Rogers Xfinity, and Videotron Helix (Canada)
CTV & Smart TVs: Amazon Fire TV, Android TV, Google TV (including Sony, TCL, Hisense),
Coming soon: Roku, Apple TV, Samsung, LG, and Vizio
Zone·ify's first-ever exclusive live sports event, The Border Brawl, held in Niagara Falls, Canada, shattered the platform's all-time streaming record with a 13X surge in live watch time. Fueled by national pride, reality TV stars, and wrestling legends like "The Mountie" Jacques Rougeau, Barbie Blank, Brutus "The Barber" Beefcake, Matt Hardy, Nic Nemeth, Tommy Dreamer, and many others, the event delivered an outrageous showdown between Team USA and Team Canada. Streaming free on Zone·ify, the spectacle became the most-watched title in company history and is now available on demand across Roku, Fire TV, Android TV, Comcast, Cox, and more.
Zone·ify, available on over 422 million devices and in 16 million Pay TV households, delivers thousands of movies, TV shows, curated short-form content, FAST channels, games, and events like nothing else on the digital landscape.
ABOUT ZONE·IFY
Zone·ify is a free, ad-supported streaming entertainment platform delivering live events, FAST channels, movies, short-form content, games, and exclusive programming to audiences across the U.S. and Canada. Available on Roku, Amazon Fire TV, Apple TV, Comcast, DIRECTV, Cox, Rogers, Bell, mobile devices, and the web, Zone·ify reaches over 422 million consumer devices and 16 million Pay TV households. With 75+ curated channels, a growing slate of live ring sports, and bold original content, Zone·ify is where niche meets mainstream — all in one place, always free. Learn more at www.zoneify.tv.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250610209011/en/
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Peter BinazeskiZone·ifypbinazeski@zone.tv mediarelations@zone.tv
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