When Will You See AI-Generated Content on Netflix? It's Possible You Already Have
In a video conference call after Netflix's earnings were announced on July 17, Sarandos took questions, one of which was focused on when and how the streaming company will generate content with artificial intelligence tools.
Surprisingly, Sarandos said the company already did it, on an Argentinian sci-fi show called El Eternauta, a graphic-novel adaptation known as The Eternaut in English-speaking markets. For a scene showing a building collapsing in Buenos Aires, Netflix's tech team worked with the filmmakers to generate AI footage that was used as final footage.
Sarandos revealed that this was the first time that Netflix has used generative AI for final footage in any TV show or movie it has produced.
"We remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper," Sarandos said in the call. "Real people doing real work with better tools," he added.
The Netflix chief said that the show's budget would never have allowed footage like that to be created with traditional visual effects tools and workflows, and that it was produced 10 times faster than it would have been traditionally. "They were able to achieve an amazing result with remarkable speed," Sarandos said.
Filmmakers, he said, are already using AI for pre-visualization and shot planning as well as visual effects such as de-aging. The company also plans to keep expanding its use of AI for keep improving recommendations and other features offered to subscribers.
El Eternauta has already been renewed for a second season and received positive reviews.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
CNN
33 minutes ago
- CNN
Hulk Hogan was filming Netflix docuseries at the time of his death
Hulk Hogan was in the midst of filming a documentary project for Netflix at the time of his death, CNN has learned. The wrestling legend died earlier this week, at the age of 71. The previously unannounced project, made in partnership with World Wrestling Entertainment (WWE), is intended to chronicle the wrestling legend's storied life and career, on and off screen, and will still be released after Hogan's sudden passing, according to sources associated with the project. Filming remains ongoing. One source close to the untitled documentary said that the project has been in the works since 2024. Over 20 hours of unseen sit-down interviews with Hogan have already been completed, and an additional 30 hours of scenes have already been shot. The documentary was being produced with Hogan's full participation. 'People will see a side of him they haven't seen before,' the source told CNN. No release date has been set thus far, and Hogan's unexpected death will require filmmakers to re-tool portions of the documentary. Cameras will be on the ground at WWE Smackdown on Friday evening to capture a planned tribute to Hogan, according to the source. Born Terry Bollea and better known as Hulk Hogan, the professional wrestler was widely recognized as the biggest wrestling star of all time, helping catapult WWE into the massive success it is today. He died on Thursday from cardiac arrest, according to officials. Police and fire personnel in Clearwater, Florida, said in a news conference that there were no signs of suspicious activity or foul play in his death and that a standard investigation is ongoing. Hogan is credited with turning the sport of wrestling into an entertainment powerhouse. His larger-than-life presence in the 1980s and 1990s propelled him to become a household name and global superstar, creating the blueprint for other wrestlers – like Dwayne 'The Rock' Johnson and John Cena – to parlay their fame in the ring over to Hollywood and into movies, television shows and reality TV. The Netflix documentary project is being directed by Bryan Storkel and will be produced by Connor Schell's studio, Words + Pictures, in collaboration with WWE. The Hogan doc was first reported by Puck. Netflix declined to provide further details on the documentary at this time.
New York Post
34 minutes ago
- New York Post
Travis Kelce still can't believe his ‘surreal' chance for role in ‘Happy Gilmore 2'
Travis Kelce is thrilled to see himself in the newest sports comedy flick. The star Chiefs tight end took to Instagram on Friday to promote 'Happy Gilmore 2' on its release day on Netflix while also saying he was grateful for his cameo in the film. 'Man this live is crazy!!' Kelce wrote in the caption of his photo carousel. 'Still so surreal I got this opportunity. @adamsandler SANDMAN!! Thank you brotha, for the opportunity and for giving us all 'Happy Gilmore 2'! Everybody go check it out right now!' Advertisement 3 Travis Kelce as The Waiter and Adam Sandler as Happy Gilmore on the set of 'Happy Gilmore 2.' Scott Yamano/Netflix Kelce's post also included a picture of himself alongside Adam Sandler and snapshots of himself on the set of the movie. In addition, Kelce also included pictures of him and latin pop artist Bad Bunny, who plays the role of Happy's caddy in the film. Advertisement Sandler discussed the sequel on Kelce's 'New Heights' podcast on Wednesday, where the pair opened up about the 3-time Super Bowl Champion's role in the film. Speaking to Travis and his brother Jason, Sandler had nothing but praise for the two. 3 Travis Kelce as The Waiter, Jack Nicklaus as Himself, Corey Pavin as Himself and Adam Sandler as Happy Gilmore in Happy Gilmore 2. Scott Yamano/Netflix 'You guys just go, 'All right, if I'm doing this, I might as well be great at this,'' Sandler said of the Kelce brothers. 'Travis was locked in, he had to kind of be a bad guy.' Advertisement Sandler also gave insight on Kelce and Bad Bunny's chemistry in the movie, saying that the two worked well together. 'You two guys were amazing together,' Sandler said. 'He was so sweet, and you had to be a little bit of a louse to him. You didn't like doing it because you love the guy. You had to be mean to Benito, but we got it done and you look cool.' 3 Bad Bunny as Oscar Mejias and Travis Kelce as The Waiter in Happy Gilmore 2. Scott Yamano/Netflix Kelce also praised Bad Bunny — whose real name is Benito Antonio Martínez Ocasio — on the podcast, calling the 3-time Grammy Award winner 'Funny as f–k.' Advertisement 'It was just so much fun hearing the role and then Adam helping me like find the role on set and then just like it took me a second because looking at Bad Bunny in a scene it is hilarious, it is hilarious,' Kelce said. 'Bad Bunny is just naturally funny as f–k, and I don't know if people aren't around him enough. They are going to find out in 'Happy Gilmore 2' how funny this guy really is.'
CNN
35 minutes ago
- CNN
Hulk Hogan was filming Netflix docuseries at the time of his death
Hulk Hogan was in the midst of filming a documentary project for Netflix at the time of his death, CNN has learned. The wrestling legend died earlier this week, at the age of 71. The previously unannounced project, made in partnership with World Wrestling Entertainment (WWE), is intended to chronicle the wrestling legend's storied life and career, on and off screen, and will still be released after Hogan's sudden passing, according to sources associated with the project. Filming remains ongoing. One source close to the untitled documentary said that the project has been in the works since 2024. Over 20 hours of unseen sit-down interviews with Hogan have already been completed, and an additional 30 hours of scenes have already been shot. The documentary was being produced with Hogan's full participation. 'People will see a side of him they haven't seen before,' the source told CNN. No release date has been set thus far, and Hogan's unexpected death will require filmmakers to re-tool portions of the documentary. Cameras will be on the ground at WWE Smackdown on Friday evening to capture a planned tribute to Hogan, according to the source. Born Terry Bollea and better known as Hulk Hogan, the professional wrestler was widely recognized as the biggest wrestling star of all time, helping catapult WWE into the massive success it is today. He died on Thursday from cardiac arrest, according to officials. Police and fire personnel in Clearwater, Florida, said in a news conference that there were no signs of suspicious activity or foul play in his death and that a standard investigation is ongoing. Hogan is credited with turning the sport of wrestling into an entertainment powerhouse. His larger-than-life presence in the 1980s and 1990s propelled him to become a household name and global superstar, creating the blueprint for other wrestlers – like Dwayne 'The Rock' Johnson and John Cena – to parlay their fame in the ring over to Hollywood and into movies, television shows and reality TV. The Netflix documentary project is being directed by Bryan Storkel and will be produced by Connor Schell's studio, Words + Pictures, in collaboration with WWE. The Hogan doc was first reported by Puck. Netflix declined to provide further details on the documentary at this time.
