Walmart's introduces new mobile stores
It is a nod to TikTok 's 'For You Page' (FYP), the first screen users see when they open the app, filled with algorithm-curated videos tailored to their tastes. Inside, shoppers will find giveaways, merch, photo ops, and immersive experiences designed to go viral — while promoting Walmart's brand as younger, cooler, and social media–savvy.
The trucks will crisscross the country now through November, popping up at festivals, marathons, parks, and major events in cities including Los Angeles , Chicago , Houston, and New York. 'Walmart is hitting the road with a fleet of head-turning delivery trucks, packed with experiences to level up what you love,' the chain said in. 'Whatever you're into — we get it, we have it, and we can deliver it. Who knew?' they added.
Walmart, the biggest retailer in the US, has been pushing hard into the e-commerce space, even directly competing with Amazon during its Prime Day sales event this year. Thanks to its aggressive push — including running its event for almost a week and extending its discounts in-store — Walmart outperformed Amazon across several key metrics.
Spending on Walmart.com soared 24 percent compared to 2024, Bloomberg data showed — six times faster than Prime Day's year‑over‑year growth. Web traffic told a similar story, with Walmart surging 14 percent while Amazon stayed flat, according to Similarweb. However, some of Walmart's digitization efforts have been met with pushback from the brand's loyal customers.
Electronic shelf labels — tiny digital price tags that can change in real time — have become particularly unpopular. The technology is designed to save staff time, reduce paper waste, and allow for easier inventory updates but customers fear sneaky price hikes and vanishing deals. Sam's Club, Walmart's membership discount stores, rolled out AI-powered 'Scan & Go' tech earlier this year.
The scanners allow shoppers skip the line and walk straight out the door once they're done shopping. The move is controversial because it uses a network of cameras and sensors to track shoppers and their carts. In addition, the checkout-free experience requires all customers to use a smartphone and download the store's app. This could pose a challenge to older shoppers who may struggle with technology.
Walmart Delivers stops 2025
Park TBA: Brooklyn, NY, Aug. 23-24
Event TBA: Tampa, FL, Aug. 29
Park TBA: New York, NY, Sept. 6-7
BABYMONSTER Concert: Chicago, IL, Sept. 2
Event TBA: Brooklyn, NY, Sept. 7
Park TBA: Chicago, IL, Sept. 20-21
Philadelphia Distance Run & 5k: Philadelphia, PA, Sept. 21
Event TBA: Chicago, IL, Sept. 28
Long Beach Marathon: Long Beach, CA, Oct. 3-5
Event TBA: New York, NY, Oct. 9-12
Lainey Wilson Concert: Chicago, IL, Oct. 17
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