WX Brands Launches ‘Here By Chance,' Wine Made for Life's Spontaneous Moments
In addition to quality, today's premium wine shoppers crave an emotional connection with the brands they support. Here By Chance was created for this new generation through its celebration of unplanned moments and spontaneous occasions. According to the US Bureau of Labor Statistics, Americans have on average four hours per day for leisure activities and of those four hours, only 30 mins per day for socializing. Here By Chance encourages people to make the most of these rare opportunities for connection, believing that serendipitous moments and spontaneous experiences bring us together and lead to meaningful discoveries. One such example is Paso Robles' origin story – a region unintentionally stumbled upon by Spanish explorers.
"Here by Chance represents an exciting evolution in the WX Brands portfolio," says Patrick Cramb, Vice President of Marketing at WX Brands. "We've identified a shift in buying behavior where wine selection is driven by brand connection and storytelling just as much as the varietal and region. It's exciting to have created a powerful narrative that resonates with today's consumers – we're able to deliver both the emotional appeal that drives purchase decisions and incredible quality in the bottle.'
The wine is crafted by award-winning Central Coast winemaker, Kip Lorenzetti, who has spent his career honing his talents in the region. His credentials include serving as lead winemaker for Chronic Cellars, known for its iconic Paso wines with bold character.
"After more than a decade crafting wines throughout the Central Coast region, I've learned that great Cabernet Sauvignon is about balance, vibrancy, and a sense of adventure," says Lorenzetti. 'Here By Chance is made for wine drinkers who appreciate bold, expressive flavors and are always ready for the next unexpected adventure."
Data confirms that Paso Robles continues to captivate both consumers and the wine industry alike. Nestled in the heart of California's Central Coast, the region has grown from just 50 wineries to over 200 in the last 25 years, making it California's fastest-growing American Viticultural Area (AVA). The terroir, characterized by a Mediterranean climate, produces world-renowned Cabernet Sauvignon due to its mineral-rich soils, hot days, and cool nights that allow for longer growing seasons.
The inaugural 2022 vintage has captivating notes of cassis and cedar along with the classic Paso Robles 'dust'. Every sip is textured with bold tannins, providing structure, a lush mouthfeel, and a luxurious finish. Here By Chance is rolling out onto shelves nationwide this summer with a suggested retail price of $24.99. For more information on Here By Chance, visit herebychancewines.com and follow along on Instagram at @herebychancewines.
About WX Brands:
Established in 1999, WX Brands offers a unique portfolio of wine brands that are sold both domestically and globally. WX Brands also develops exclusive wine brands for retailers around the world. Products are sourced from 14 countries and sold in 20 countries resulting in over 4 million cases sold worldwide. In February 2019, Wine Business Monthly named WX Brands #18 among the Top 50 US wine companies.
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