Latest news with #WXBrands
Associated Press
19 hours ago
- Business
- Associated Press
WX Brands Launches ‘Here By Chance,' Wine Made for Life's Spontaneous Moments
NOVATO, Calif.--(BUSINESS WIRE)--Jun 24, 2025-- WX Brands is proud to announce the launch of Here By Chance, a brand that celebrates spontaneity and serendipity while delivering exceptional quality. Here By Chance toasts to life's unplanned moments with its inaugural item, an award-winning Paso Robles Cabernet Sauvignon. This press release features multimedia. View the full release here: WX Brands today announced the launch of Here By Chance, a new Paso Robles Cabernet Sauvignon that celebrates spontaneity while delivering exceptional quality. In addition to quality, today's premium wine shoppers crave an emotional connection with the brands they support. Here By Chance was created for this new generation through its celebration of unplanned moments and spontaneous occasions. According to the US Bureau of Labor Statistics, Americans have on average four hours per day for leisure activities and of those four hours, only 30 mins per day for socializing. Here By Chance encourages people to make the most of these rare opportunities for connection, believing that serendipitous moments and spontaneous experiences bring us together and lead to meaningful discoveries. One such example is Paso Robles' origin story – a region unintentionally stumbled upon by Spanish explorers. 'Here by Chance represents an exciting evolution in the WX Brands portfolio,' says Patrick Cramb, Vice President of Marketing at WX Brands. 'We've identified a shift in buying behavior where wine selection is driven by brand connection and storytelling just as much as the varietal and region. It's exciting to have created a powerful narrative that resonates with today's consumers – we're able to deliver both the emotional appeal that drives purchase decisions and incredible quality in the bottle.' The wine is crafted by award-winning Central Coast winemaker, Kip Lorenzetti, who has spent his career honing his talents in the region. His credentials include serving as lead winemaker for Chronic Cellars, known for its iconic Paso wines with bold character. 'After more than a decade crafting wines throughout the Central Coast region, I've learned that great Cabernet Sauvignon is about balance, vibrancy, and a sense of adventure,' says Lorenzetti. 'Here By Chance is made for wine drinkers who appreciate bold, expressive flavors and are always ready for the next unexpected adventure.' Data confirms that Paso Robles continues to captivate both consumers and the wine industry alike. Nestled in the heart of California's Central Coast, the region has grown from just 50 wineries to over 200 in the last 25 years, making it California's fastest-growing American Viticultural Area (AVA). The terroir, characterized by a Mediterranean climate, produces world-renowned Cabernet Sauvignon due to its mineral-rich soils, hot days, and cool nights that allow for longer growing seasons. The inaugural 2022 vintage has captivating notes of cassis and cedar along with the classic Paso Robles 'dust'. Every sip is textured with bold tannins, providing structure, a lush mouthfeel, and a luxurious finish. Here By Chance is rolling out onto shelves nationwide this summer with a suggested retail price of $24.99. For more information on Here By Chance, visit and follow along on Instagram at @herebychancewines. About WX Brands: Established in 1999, WX Brands offers a unique portfolio of wine brands that are sold both domestically and globally. WX Brands also develops exclusive wine brands for retailers around the world. Products are sourced from 14 countries and sold in 20 countries resulting in over 4 million cases sold worldwide. In February 2019, Wine Business Monthly named WX Brands #18 among the Top 50 US wine companies. View source version on CONTACT: Media Contact: Ana Cahuas, Double Forte [email protected] KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA INDUSTRY KEYWORD: RETAIL FOOD/BEVERAGE WINE & SPIRITS SOURCE: WX Brands Copyright Business Wire 2025. PUB: 06/24/2025 05:01 AM/DISC: 06/24/2025 05:01 AM
Yahoo
19 hours ago
- Business
- Yahoo
WX Brands Launches ‘Here By Chance,' Wine Made for Life's Spontaneous Moments
The premium Paso Robles Cabernet Sauvignon invites consumers to embrace serendipity. NOVATO, Calif., June 24, 2025--(BUSINESS WIRE)--WX Brands is proud to announce the launch of Here By Chance, a brand that celebrates spontaneity and serendipity while delivering exceptional quality. Here By Chance toasts to life's unplanned moments with its inaugural item, an award-winning Paso Robles Cabernet Sauvignon. In addition to quality, today's premium wine shoppers crave an emotional connection with the brands they support. Here By Chance was created for this new generation through its celebration of unplanned moments and spontaneous occasions. According to the US Bureau of Labor Statistics, Americans have on average four hours per day for leisure activities and of those four hours, only 30 mins per day for socializing. Here By Chance encourages people to make the most of these rare opportunities for connection, believing that serendipitous moments and spontaneous experiences bring us together and lead to meaningful discoveries. One such example is Paso Robles' origin story – a region unintentionally stumbled upon by Spanish explorers. "Here by Chance represents an exciting evolution in the WX Brands portfolio," says Patrick Cramb, Vice President of Marketing at WX Brands. "We've identified a shift in buying behavior where wine selection is driven by brand connection and storytelling just as much as the varietal and region. It's exciting to have created a powerful narrative that resonates with today's consumers – we're able to deliver both the emotional appeal that drives purchase decisions and incredible quality in the bottle." The wine is crafted by award-winning Central Coast winemaker, Kip Lorenzetti, who has spent his career honing his talents in the region. His credentials include serving as lead winemaker for Chronic Cellars, known for its iconic Paso wines with bold character. "After more than a decade crafting wines throughout the Central Coast region, I've learned that great Cabernet Sauvignon is about balance, vibrancy, and a sense of adventure," says Lorenzetti. "Here By Chance is made for wine drinkers who appreciate bold, expressive flavors and are always ready for the next unexpected adventure." Data confirms that Paso Robles continues to captivate both consumers and the wine industry alike. Nestled in the heart of California's Central Coast, the region has grown from just 50 wineries to over 200 in the last 25 years, making it California's fastest-growing American Viticultural Area (AVA). The terroir, characterized by a Mediterranean climate, produces world-renowned Cabernet Sauvignon due to its mineral-rich soils, hot days, and cool nights that allow for longer growing seasons. The inaugural 2022 vintage has captivating notes of cassis and cedar along with the classic Paso Robles "dust". Every sip is textured with bold tannins, providing structure, a lush mouthfeel, and a luxurious finish. Here By Chance is rolling out onto shelves nationwide this summer with a suggested retail price of $24.99. For more information on Here By Chance, visit and follow along on Instagram at @herebychancewines. About WX Brands: Established in 1999, WX Brands offers a unique portfolio of wine brands that are sold both domestically and globally. WX Brands also develops exclusive wine brands for retailers around the world. Products are sourced from 14 countries and sold in 20 countries resulting in over 4 million cases sold worldwide. In February 2019, Wine Business Monthly named WX Brands #18 among the Top 50 US wine companies. View source version on Contacts Media Contact: Ana Cahuas, Double Forteacahuas@
Business Wire
19 hours ago
- Business
- Business Wire
WX Brands Launches ‘Here By Chance,' Wine Made for Life's Spontaneous Moments
NOVATO, Calif.--(BUSINESS WIRE)-- WX Brands is proud to announce the launch of Here By Chance, a brand that celebrates spontaneity and serendipity while delivering exceptional quality. Here By Chance toasts to life's unplanned moments with its inaugural item, an award-winning Paso Robles Cabernet Sauvignon. In addition to quality, today's premium wine shoppers crave an emotional connection with the brands they support. Here By Chance was created for this new generation through its celebration of unplanned moments and spontaneous occasions. According to the US Bureau of Labor Statistics, Americans have on average four hours per day for leisure activities and of those four hours, only 30 mins per day for socializing. Here By Chance encourages people to make the most of these rare opportunities for connection, believing that serendipitous moments and spontaneous experiences bring us together and lead to meaningful discoveries. One such example is Paso Robles' origin story – a region unintentionally stumbled upon by Spanish explorers. "Here by Chance represents an exciting evolution in the WX Brands portfolio," says Patrick Cramb, Vice President of Marketing at WX Brands. "We've identified a shift in buying behavior where wine selection is driven by brand connection and storytelling just as much as the varietal and region. It's exciting to have created a powerful narrative that resonates with today's consumers – we're able to deliver both the emotional appeal that drives purchase decisions and incredible quality in the bottle.' The wine is crafted by award-winning Central Coast winemaker, Kip Lorenzetti, who has spent his career honing his talents in the region. His credentials include serving as lead winemaker for Chronic Cellars, known for its iconic Paso wines with bold character. "After more than a decade crafting wines throughout the Central Coast region, I've learned that great Cabernet Sauvignon is about balance, vibrancy, and a sense of adventure," says Lorenzetti. 'Here By Chance is made for wine drinkers who appreciate bold, expressive flavors and are always ready for the next unexpected adventure." Data confirms that Paso Robles continues to captivate both consumers and the wine industry alike. Nestled in the heart of California's Central Coast, the region has grown from just 50 wineries to over 200 in the last 25 years, making it California's fastest-growing American Viticultural Area (AVA). The terroir, characterized by a Mediterranean climate, produces world-renowned Cabernet Sauvignon due to its mineral-rich soils, hot days, and cool nights that allow for longer growing seasons. The inaugural 2022 vintage has captivating notes of cassis and cedar along with the classic Paso Robles 'dust'. Every sip is textured with bold tannins, providing structure, a lush mouthfeel, and a luxurious finish. Here By Chance is rolling out onto shelves nationwide this summer with a suggested retail price of $24.99. For more information on Here By Chance, visit and follow along on Instagram at @herebychancewines. About WX Brands: Established in 1999, WX Brands offers a unique portfolio of wine brands that are sold both domestically and globally. WX Brands also develops exclusive wine brands for retailers around the world. Products are sourced from 14 countries and sold in 20 countries resulting in over 4 million cases sold worldwide. In February 2019, Wine Business Monthly named WX Brands #18 among the Top 50 US wine companies.
Yahoo
15-04-2025
- Business
- Yahoo
Duckhorn hires WX Brands exec as chief growth officer
US wine group The Duckhorn Portfolio has named WX Brands executive Jeff Ngo as its new chief growth officer. Ngo, who is set to join the private-equity-backed Duckhorn at the end of the month, will succeed Lisa Kislak, who has been the company's fractional chief marketing officer since September. In his new position, Ngo's remit will include brand marketing, trade marketing and DTC operations, the Sonoma-Cutrer brand owner said. In a statement announcing the appointment, Duckhorn said Ngo has more than two decades of experience in brand management, with a 'proven track record of success in the CPG industry specialising in wine'. He joins Duckhorn following his tenure as chief commercial officer at WX Brands, where he led US sales, marketing and DTC operations for the US company's national wine portfolio. Ngo was senior vice-president of marketing at WX from 2020 to 2023. Before joining WX Brands, Ngo worked for Jackson Family Wines for more than seven years. Commenting on the appointment, Ngo said: 'I have watched the company evolve and grow over the years into one of the most enviable portfolios of luxury wineries in North America. From Duckhorn Vineyards to Decoy, Kosta Browne to Sonoma-Cutrer, this role is a wine marketer's dream job.' Alongside Ngo's appointment, Duckhorn appointed Nihar Bhatt as its new CFO from yesterday (14 April). Bhatt succeeds Jennifer Fall Jung, who "looks to return to her public company roots", Duckhorn said. Prior to joining Duckhorn, Bhatt was CFO at Toms Shoes. Duckhorn CEO Robert Hanson, a former Constellation Brands executive who joined the wine group in January, said: 'Having worked with Nihar in the past, I know he brings a proven track record of driving value creation, leading teams, driving change and creating efficient and effective processes. 'Jeff is an inspirational, collaborative leader, team builder and strategic thinker with impressive experience in driving growth within the wine industry.' Hanson added Duckhorn's 'goal is to be the undisputed leader in American luxury wine, with a curated, comprehensive portfolio of growing and profitable winery brands". He added: "Nihar and Jeff will be instrumental in helping us achieve this goal.' Last month, the Decoy brand owner appointed two drinks industry veterans Tom Flocco and David Klein to its board of directors. Owned by private-equity firm Butterfly Equity, Duckhorn operates 11 wineries, ten winemaking facilities, eight tasting rooms and manages over 2,200 acres of vineyards across 38 estate properties. The company's portfolio includes brands such as Kosta Browne, Calera and Postmark. "Duckhorn hires WX Brands exec as chief growth officer" was originally created and published by Just Drinks, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio
