Bitcoin pips Amazon to become world's fifth-largest asset in record week

Daily Maverick

16-07-2025

At a market cap of just above two trillion dollars, Bitcoin is probably never going to upset the global asset value pecking order, but this latest surge makes it more valuable than Amazon – with Apple in its sights.
This week, Bitcoin delivered a series of electrifying performance highs, including hitting a new all-time high of R2,203,968 and leapfrogging Amazon to become the fifth-largest asset by valuation.
The current rally is not merely speculative. It's supported by several fundamental shifts in the market. Increased institutional buying is a primary driver, with large investment firms and corporations actively accumulating Bitcoin through exchange-traded funds (ETFs) and direct purchases.
As Christo de Wit, country manager for South Africa at Luno, puts it: 'The market dynamics we're seeing today are fundamentally different from previous cycles. Institutional participation has matured significantly, and we're seeing reduced selling pressure as fewer bitcoins remain on exchanges, indicating strong holder confidence.'
This sustained demand has created considerable upward pressure.
Kind, soft regulation
Beyond institutional interest, positive regulatory developments are playing a crucial role. This past week, dubbed 'Crypto Week' in Washington, saw lawmakers reviewing major cryptocurrency legislation, adding significant regulatory momentum and boosting market confidence.
'Investors remain optimistic about the US government's increasingly supportive stance toward cryptocurrency, which has boosted confidence in Bitcoin's long-term prospects,' De Wit explains.
'This regulatory clarity, combined with continued institutional adoption, is creating a foundation for sustained growth.' Even President Donald Trump's endorsement of these efforts has reinforced sentiment.
The broader economic environment also provides tailwinds. Low interest rates and easier monetary policies from the US Federal Reserve encourage investors to seek higher returns in riskier assets like Bitcoin, while a weakening US dollar makes Bitcoin more attractive as an alternative store of value.
Technical market forces, such as a significant short squeeze, which forced traders betting against Bitcoin to buy back their positions, have also amplified its upward momentum.
Navigating the volatility
Remain calm. After reaching an all-time high, Bitcoin retreated, with its price dropping 5% in today's trading. This volatility is partly due to profit-taking by large holders (read: 'whales).
Data from CryptoQuant indicates a sharp rise in whale activity on Binance, with large investors depositing around 1,800 BTC to secure gains or hedge positions, creating 'sell-side' pressure.
Even a Satoshi-era whale that lay dormant for 14 years, transferred more than R80-billion worth of Bitcoin. The investor, who acquired BTC when it was below R550, has seen a more than 2.4 million percent increase in their holdings.
Such massive movements to platforms like Galaxy Digital suggest an intent to offload a significant portion of their stash, which could impact on market dynamics.
The market is also keenly awaiting tomorrow's US Consumer Price Index (CPI) data, which could influence the Federal Reserve's monetary policy direction and expectations for future rate cuts.
Beware of gluttony
Technical indicators like the Fear and Greed Index have moved firmly into 'Greed' territory, and the Relative Strength Index (RSI) shows overbought levels – typically warning signs of incoming volatility.
'While we're excited about Bitcoin's performance, we always encourage our users to invest responsibly and only what they can afford to lose,' cautions De Wit. 'The cryptocurrency market remains volatile, and past performance doesn't guarantee future results'.
But maybe the most profound development this week is Bitcoin's climb to become the world's fifth-largest global asset by market capitalisation. Its market cap swelled to $2.4-trillion, allowing BTC to flip Amazon. This achievement is another step in Bitcoin's continued evolution from a speculative asset to a mainstream financial instrument.
While it is a monumental leap, Bitcoin is still tiny when compared with established asset classes like gold, equities, real estate and treasury bonds. This shows immense potential for further growth, especially if retail buyers are gripped by Fomo (fear of missing out).
While the path ahead may be volatile and marked by profit-taking and technical corrections, Bitcoin's new status as a top-five global asset is a reason to celebrate. DM