Oakland's airport is changing its name — again
Why it matters: San Francisco sued over trademark infringement after Oakland International Airport changed its name to San Francisco Bay Oakland International Airport in a bid to attract more passengers.
The lawsuit resulted in a temporary court order blocking the plan.
The latest: In a letter to SFO officials, Port of Oakland aviation director Craig Simon maintained that their initial proposal does not infringe on the trademark for SFO and that their goal is to "bring more awareness that OAK is located on the San Francisco Bay."
"Research had uncovered a lack of awareness about OAK's geographic location ... as contributing to a depressed flight route demand," Simon wrote.
The new name, a response to the court order, will be adopted "while we wait for final legal resolution," the letter reads.
Reality check: Widely criticized by San Franciscans, the initial name change led to "evidence of confusion that we have not seen before," SFO spokesperson Doug Yakel told SFGATE last September, a few months after the Oakland airport rebrand.
Reports included passengers showing up at SFO with tickets flying out of OAK.
City attorney David Chiu argued in San Francisco's lawsuit that the renaming "would be particularly challenging for international travelers who may not speak or read English — an important segment of SFO's customer base."
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