14 haircare products from Black-owned beauty brands to support during Black History Month

Miami Herald

11-02-2025

We might earn a commission if you make a purchase through one of the links. The McClatchy Commerce Content team, which is independent from our newsroom, oversees this content.
Graphic by Lauryn Jiles; photos retailers
With so many Black-owned haircare products on the shelves of major retailers these days, it's hard to believe that there was once a time when lack of representation existed. Fast forward to today, where we've seen a surge in Black-owned haircare brands, especially with the natural hair movement and social media. From influencers posting their natural hair and wash day routines to celebrity brands like Pattern Beauty and Fenty Hair taking over the haircare industry, Black-owned brands are gaining attention and support now more than ever before.
Whether you're looking to support a few haircare brands for Black History Month or year-round, these are 14 products from Black-owned beauty brands that are suitable for all curl types.
Tracee Ellis Ross is the ultimate hair icon, and if you want your coils to look like hers, use this Pattern Beauty styling cream to add volume and definition.
>> Buy the Pattern Beauty by Tracee Ellis Ross Styling Cream for $49 on Amazon
If your hair needs a self-care day, treat it with this floral scented treatment mask that replenishes dry hair, helps with breakage and damage and leaves your curls bouncy and defined.
>> Buy the Pattern Beauty by Tracee Ellis Ross Treatment Mask for $28 on Amazon
If you love seeing Tabitha Brown's hair every time you watch her cooking shows, you'll equally love this Donna's Recipe by Tabitha Brown curl gel. It's perfect for sleek buns and ponytails and it smells just like vanilla.
>> Buy the Donna's Recipe by Tabitha Brown Curl Enhancing Gel for $15.99 on Amazon
Another vanilla-scented option, this Camille Rose Curl Love Moisture Milk detangles hair and promotes growth. It's crafted with gourmet ingredients like rice milk, macadamia seed oil and slippery elm bark.
>> Buy the Camille Rose Curl Love Moisture Milk for $14.79 on Amazon
If you have dry or damaged hair, revive it with the tgin Rose Water Hydrating Hair Mask. It smells like a delicious açaí bowl and is formulated with vitamins A, B, C, D, E and B3 plus omegas 3, 6 and 9 to promote healthy hair growth.
>> Buy the tgin Rose Water Hydrating Hair Mask for $15.99 (16% off) on Amazon
For soft hair that smells like coconut and mint, go for the TPH by Taraji Hair and Scalp Treatment Set that cleanses, exfoliates and revives your hair.
>> Buy the TPH by Taraji Hair and Scalp Treatment Set for $46 on Amazon
Strengthen and nourish your scalp while reviving split ends with the Mielle Organics Rosemary Mint Scalp and Hair Oil.
>> Buy the Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil for $9.99 on Amazon
This Mousse Def Texture Foam from The Doux literally transforms your hair right before your eyes. It provides a flexible hold and sleek shine to your curls while adding definition.
>> Buy the Doux Mousse Def Texture Foam for $15.99 on Amazon
Protect your hair from humidity and revive your curls throughout the day with The Doux's Honey Shine Mist. It's formulated with cationic honey, aloe, keratin and silk to add shine and restore softness.
>> Buy The Doux Mist Demeanor Honey Shine Mist for $13.99 on Amazon
This clarifying skin and scalp treatment reduces irritation while clarifying and detoxifying the scalp, and it smells like peppermint.
>> Buy the Design Essentials Peppermint & Aloe Soothing Scalp Tonic for $15.16
Before you blow dry and style your hair, apply this smoothing blow dry hair cream. It serves as a heat protectant, adds shine and is infused with coconut, lilac leaf extract and shea and cocoa butter.
>> Buy the Flawless by Gabrielle Union Smoothing Blow Dry Hair Cream for $9.99 on Amazon
Get pillow-soft curls with this lightweight styling lotion, which reduces frizz and leaves you with bouncy and defined curls.
>> Buy the Miss Jessie's Pillow Soft Curls Unisex Lotion for $17.97 (18% off) on Amazon
Designed for fitness enthusiasts or those with dry and flaky scalps, this Sunday II Sunday shampoo restores scalp health while deeply cleansing and nourishing it.
>> Buy the Sunday ll Sunday Signature Scalp Balancing Shampoo for $20 on Amazon
If you love a good twist out or braids, this Aunt Jackie's Braid and Twist Gel helps to hold your hair in place and protect it.
>> Buy the Aunt Jackie's Braid and Twist Hold Tight Gel for $9.83 on Amazon
If you've been following Rihanna's beauty ventures, then you might know about her Fenty Hair brand. This conditioner is perfect for medium to fine hair, and it repairs split ends, reduces damage and instantly detangles.
>> Buy the Fenty Hair by Rihanna The Rich One Moisture Repair Conditioner for $29 on Sephora