Fury after popular coffee brand slashes size of big jar by six cups but keeps price the same

Scottish Sun

6 days ago

It's not the first time shrinkflation has hit the shelves
FAN FURY Fury after popular coffee brand slashes size of big jar by six cups but keeps price the same
FURIOUS coffee lovers claim they've bean had — after jars of Nescafé became the latest victim of shrinkflation.
Despite making six fewer cups, the jars — down from 200g to 190g — still cost the same.
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Nescafe has shrunk the size of its coffee jars but kept the price the same
It means shoppers forking out £7 a go are five per cent worse off as they will only get 105 cups of instant coffee rather than the 111 previously.
The smaller jars are being touted as a new product on Tesco's website.
But angry shopper Rosie Cumbers reckoned: 'I'm sure they think we're stupid.'
Lee Fretstone added: 'Charged extortionate prices for less product.
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"They're really taking the p**s.'
But Jess Leeman said it still felt like good value, writing: 'Nearly spat out my £4.50 Costa.
'It's still 105 cups of coffee for £7, regardless of if they've removed 10g.
'Yet the same people who would moan about this are probably then getting coffee from Costa or Starbucks.'
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The shrinkflation has hit both the Nescafé Original instant and its decaf alternative, which cost the same.
Data from retail insights firm Trolley found the jars were being flogged for £4.50 in July last year — meaning they have gone up 55 per cent in a year.
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Nescafé — owned by Nestlé — was embroiled in another shrinkflation spat in 2022 when the size of the high-end Azera range was cut from 100g to 95g but the £5.49 price remained — meaning an effective cost increase of 11 per cent.
Last November we revealed that Quality Street, another Nestlé product, shrunk the size of the much-loved Purple One in festive selection boxes.
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The favourite hazelnut treat weighed 8.4g — a 12 per cent reduction on 9.6g in the previous year's tubs, with rising production costs blamed.
Swiss multi-national Nestlé said: 'Like every manufacturer, we have seen significant increases in the cost of coffee, making it much more expensive to manufacture our products.
'To maintain the same high quality and delicious taste that consumers know and love, it has sometimes been necessary to make adjustments to the weight or size of some.'
It added that prices were set by retailers.