Latest news with #NescaféOriginal
Daily Mirror
3 days ago
- Business
- Daily Mirror
Nescafe slashes coffee jar size while keeping price exactly the same
Shoppers have been left furious after noticing the size of the Nescafé jars have been reduced while the price has remained the same, accusing the brand of "shrinkflation" Furious coffee drinkers are accusing Nescafé of quietly brewing up a 'shrinkflation scandal' after discovering their jars now contain less coffee for the same eye-watering price. The jars of Nescafé Original and Nescafé Decaf, which once held 200g of granules, have been reduced to 190g. Despite that 5 percent drop, they're still retailing for up to £7 a jar - and shoppers are fuming. That 10g loss means fans of the brand are missing out on six cups of coffee, with each jar now making 105 servings instead of 111, all while paying exactly the same. The smaller jars are already being advertised on Tesco's website as 'new products', a move that hasn't gone unnoticed by eagle-eyed customers. READ MORE: Aldi fans can now get a tattoo in stores that look like Specialbuys - full list 'I'm sure they think we're stupid,' said Rosie Cumbers, who spotted the switch. Same price, less coffee. How is that ok?' Others didn't hold back either. Shopper Lee Fretstone raged: 'Charged extortionate prices for less product. They're really taking the p**s.' But not everyone is outraged. Coffee lover Jess Leeman said that while the shrink felt sneaky, she still saw the value: 'Nearly spat out my £4.50 Costa! It's still 105 cups of coffee for £7, regardless of if they've removed 10g. 'Yet the same people who moan about this are probably then spending three quid a cup at Starbucks.' The move is the latest example of shrinkflation, where brands cut product sizes rather than raise prices outright. And Nescafé, owned by Swiss giant Nestlé, has faced similar criticism before. In 2022, the company quietly cut the size of its premium Azera tins from 100g to 95g, but held the price firm at £5.49 - a stealthy 11 percent increase in cost per gram. And it's not just the coffee aisle being trimmed. Nestlé also reduced the size of its iconic Purple One in Quality Street tubs last Christmas - down from 9.6g to 8.4g, a 12 percent drop in chocolatey goodness. Retail analytics firm Trolley found that Nescafé's 200g jars were being sold for £4.50 as recently as July 2023. That means shoppers are now paying around 55 percent more in just one year for less coffee. 'Shrinkflation is becoming endemic across UK supermarkets,' said a consumer rights analyst. 'It's a way of raising prices without most people noticing. Unfortunately, coffee is just the latest casualty.' Nestlé defended the changes, blaming rising costs in global coffee production. In a statement, the company said: 'Like every manufacturer, we have seen significant increases in the cost of coffee, making it much more expensive to manufacture our products. 'To maintain the same high quality and delicious taste that consumers know and love, it has sometimes been necessary to make adjustments to the weight or size of some.' The firm also added that retailers - not the brand itself - ultimately set the price at checkout.
Scottish Sun
3 days ago
- Business
- Scottish Sun
Fury after popular coffee brand slashes size of big jar by six cups but keeps price the same
It's not the first time shrinkflation has hit the shelves FAN FURY Fury after popular coffee brand slashes size of big jar by six cups but keeps price the same FURIOUS coffee lovers claim they've bean had — after jars of Nescafé became the latest victim of shrinkflation. Despite making six fewer cups, the jars — down from 200g to 190g — still cost the same. Advertisement 1 Nescafe has shrunk the size of its coffee jars but kept the price the same It means shoppers forking out £7 a go are five per cent worse off as they will only get 105 cups of instant coffee rather than the 111 previously. The smaller jars are being touted as a new product on Tesco's website. But angry shopper Rosie Cumbers reckoned: 'I'm sure they think we're stupid.' Lee Fretstone added: 'Charged extortionate prices for less product. Advertisement "They're really taking the p**s.' But Jess Leeman said it still felt like good value, writing: 'Nearly spat out my £4.50 Costa. 'It's still 105 cups of coffee for £7, regardless of if they've removed 10g. 'Yet the same people who would moan about this are probably then getting coffee from Costa or Starbucks.' Advertisement The shrinkflation has hit both the Nescafé Original instant and its decaf alternative, which cost the same. Data from retail insights firm Trolley found the jars were being flogged for £4.50 in July last year — meaning they have gone up 55 per cent in a year. Bags of hugely popular British sweets reduced by more over ten per cent in sneaky move Nescafé — owned by Nestlé — was embroiled in another shrinkflation spat in 2022 when the size of the high-end Azera range was cut from 100g to 95g but the £5.49 price remained — meaning an effective cost increase of 11 per cent. Last November we revealed that Quality Street, another Nestlé product, shrunk the size of the much-loved Purple One in festive selection boxes. Advertisement The favourite hazelnut treat weighed 8.4g — a 12 per cent reduction on 9.6g in the previous year's tubs, with rising production costs blamed. Swiss multi-national Nestlé said: 'Like every manufacturer, we have seen significant increases in the cost of coffee, making it much more expensive to manufacture our products. 'To maintain the same high quality and delicious taste that consumers know and love, it has sometimes been necessary to make adjustments to the weight or size of some.' It added that prices were set by retailers.
The Guardian
15-03-2025
- Business
- The Guardian
Price of instant coffee rises by up to 40% in a year for some brands, Which? finds
It's a wake-up call for instant coffee drinkers – the price of some of the UK's best known brands has soared by up to 40% in a year. Analysis by the consumer group Which? found that 11 out of 12 instant coffees at six big grocery retailers had risen by at least 8% in the first two months of this year compared with the same period in 2024 and half were more than 10% pricier. A 200g jar of Nescafé Original – Britain's top-selling coffee – was 40% more expensive at Ocado at an average of £7.91 compared with an average £5.65 a year earlier. That compared with an average 14% price rise to £5.79 across the five supermarkets where it was available. That was not the only hefty increase. A 140g tin of Nescafé's Azera Americano was up 38% at Tesco – from £5.25 to £7.26 – and rose by an average 18% to £7.27 year-on-year across the six retailers. The other four retailers surveyed were Asda, Morrisons, Sainsbury's and Waitrose. The price rises follow predictions of smaller harvests because the world's largest producers, Brazil and Vietnam, have been hit by bad weather as consumer demand for coffee continues to grow. Reena Sewraz, the retail editor of Which?, said that despite those problems, some supermarket own-label coffee had come down in price while the price of ground coffee had held more steady. 'Not all coffees have been impacted by high price rises, so shoppers should turn to supermarket own-brands for instant or shop around for a good deal on ground coffee to keep their caffeine cravings at bay,' she said. In November, Nestlé, which owns leading brands including Nescafé and Nespresso, said it would continue to increase prices and shrink pack sizes in an attempt to offset higher bean prices, which come on top of inflation last year. A Nestlé spokesperson said pricing in stores was the decision of individual retailers, but added: 'Like every manufacturer, we have seen significant increases in the cost of coffee, making it much more expensive to manufacture our products. As always, we continue to be more efficient and absorb increasing costs where possible, whilst maintaining the delicious taste that consumers know and love.' A spokesperson for Ocado said: 'Despite increases in the price of coffee beans, we're doing all we can to keep prices low for our customers and offer the widest range of choice to suit all needs and budgets.'
