Primark's 'dream' £18 midi dress gives 'holiday vibes'

Daily Record

14 hours ago

The Primark dress has been labelled "gorgeous" and a "dream" by shoppers
Primark customers are complimenting a "gorgeous" new dress that has caught their eye online. The popular high street retailer, renowned for its affordable fashion and homeware, seems to have introduced a new crowd-pleaser.
Shoppers are eager to snap up a midi dress they've noticed. TikToker Perrie Sian (@perriesian) uploaded a video displaying a selection of the latest Primark clothing as she debated which items to keep or return.
Among the many outfits shown was the Tropical Postcard Print Midi Dress, priced at £18. The clip was captioned: "Primark try on haul part 2."
In the video, Perrie showed off the dress and said: "I actually really thought I wasn't gonna like this because I feel like it has, this print has zero hanger appeal, even though I very much like this sort of fruity/shell/island, sort of table cloth print that is really everywhere at the moment.
"I just felt like this one was a little bit off, but actually now I've got it on, I do really like it. I love the shape of the bust area.
"You've got the little rope detail on the trims, which is really nice. And yeah, it's got a shirred, elastic back. It fits like a dream. It's practically a maxi.
"I actually really like it. I am surprised there's also a mini dress version in this, though, that I think I might like even more."
The TikTok racked up 206k views, almost 10,000 likes and hundreds of comments from excited shoppers. Among them, one person said: "Love the tablecloth print on you!!"
A second wrote: "You just make everything look stunning." A third added: "That first dress is gorgeous on you."
A fourth excited shopper said: "Primark is seriously killing it," while a fifth wrote: "I have the first dress and I absolutely love it on! Looks lovely." Another added: "The first dress is a dream."
The praise continued, with one shopper writing: "The first dress though. Holiday vibes! Need." A second said: "I'm just obsessed," and another wrote: "I NEED that first dress!!!"
The full Primark product description reads: "Summer style is as easy as 1-2-3 with this tropical postcard print midi dress. Decorated with vibrant hibiscus flowers, palm trees and geometric tile patterns, it brings all the holiday vibes.
"The fitted bodice and flared skirt create a beautiful silhouette, while the V-neckline and thin straps offer a comfy fit. Whether you're packing for a getaway or soaking up the sun at home, this midi dress is ready for it all."
Primark's Tropical Postcard Print Midi Dress is priced at £18. It can be bought via Click and Collect or in stores now.